Simon Fraser shares his journey from F&P Healthcare, to Porsche Design, to the Victoria School of Design Wellington at the 2015 Innovation Forum

1. from improvisation to innovation - by design
Professor Simon Fraser, Associate Dean (Research & Innovation) Faculty of Architecture & Design

2. Kaydee Plastic Sandals / Plastic Products Ltd / 1960’s
Plastic Products Ltd. Hamilton est.1941

3. Plastic Products Ltd / John Abrahamson / John Wenham / Hamilton 1974

4. Plastic Products Moulding Company / 1974

5. Plastic Products Moulding Company / 1974

6. Lely Astronaut / robotic milker / 2014

7. Respiratory Humidifier / DSIR / Dave O’Hare et al. / F&P Healthcare / 1974

8. Respiratory Blower / F&P Healthcare / 1976 NZ Hoover Vacuum Cleaner 407 / F&P Appliances / 1976

9. Intensive Care SBSU / F&P Healthcare / 1976

10. Olivetti Divisumma 18 / Mario Bellini / 1972 Bang&Olufsen Beogram 4000 Design Jacob Jensen 1972

11. The “Gnat” / J Cameron Lewis & Company Ltd / Christchurch / 1965. Tullen Snips / John Hough et al / Auckland / 1972
Gisbourne Photo News.No.139 Jan26.1966

12. Respiratory Blower F&P Healthcare 1976
Fisher&Paykel Healthcare / Auckland / 2015

13. Porsche Design Studio / Austria / 1979

14. fast……………………..
……………....……….slow

15. functional……………….
………....……….fun

16. industrial………………………….
..……….medical

17. domestic appliances………
……………homeware

18. architectural products ………
……..………hardware

19. home entertainment…………
………communication

20. lighting……………..
………...domestic and commercial

21. office equipment……………
………………...furniture

22. siemens, audi, samsung, fuji, subaru, sharp, castelli, teac, artimede, kyocera,
lucitalia, nemo, grundig, antares, atari………………
..................poltrona frau, laufen, jc decaux, iwc, franke,
zettler, faber castell, bank austria, nec, volkswagen, payer, barazzoni, bbc-
goerz-metrawatt, porsche ag, bausch & lomb, carerra, yashica, payer, yamaha,
sharp
samsung
rollei
fuji

23. technical………
…………..functional and aesthetic innovation

24. beyond borrowing – aesthetic refinement

25. Porsche Design / TecFlex Pens / 1999

26. beyond the purely practical - social and cultural
considerations

27. Yamaha Headphones YHL-006 / Porsche Design / 1984

28. Yamaha Headphones YHL-006 / Porsche Design / 1984

29. Yamaha Headphones YHL-006 / Porsche Design / 1984

30. beyond what is readily available – speculating with what is not yet
available

31. Porsche Design / Steyr Daimler Puch, Austria. 1975 Nomex honeycomb & fibreglass

32. Lotus 108 Sport Pursuit Bicycle UK 1987 Aluminium honeycomb
& Carbon fibre

33. Kestrel 4000 / USA / 1987 Trek Elite 9.8 OCLV carbon mountain bike frame / USA / 2000

34. making unexpected connections

35. technological: release of accurate GPS and the wireless transmission of digital data
social/cultural: “we don’t need new infrastructures to solve our transportation
problems – we just need to make better use of what we already have”
Computer Aided Taxi System 1992

36. CATS Computer Aided Taxi System / Porsche Design / 1992

38. school of design

39. creative thinking + innovation
innovation is something novel, new and significant in whatever
field, that brings value to society or a market

40. Students: Adam Ben-Dror, Joss Doggett, Shanshan Zhou / Supervisor: Doug Easterly / 2012

41. Students: Adam Ben-Dror, Joss Doggett, Shanshan Zhou / Supervisor: Doug Easterly / 2012

45. Student: Jake Evill / Supervisor: Ross Stevens / 2013

46. Student: Jake Evill / Supervisor: Ross Stevens / 2013

47. Student: Jake Evill / Supervisor: Ross Stevens / 2013

48. Student: Jake Evill / Supervisor: Ross Stevens / 2013

50. successful commercialisation will require creative input from
engineering, materials science, computer science, medical and
clinical sciences, creative businesses and enterprising investors
creative thinking + innovation +
commercialisation