An Inspiration Session presented by Dan Necklen of the Likeable Marketing Company. Hosted in 2014, Dan came into Locus Research to talk about Social Marketing, getting the most out of your online platforms and how to optimise your online person and audience reach. See Dan's website below www.likeable.co.nz/

2. SEARCH ENGINE
OPTIMISATION
(S.E.O.)

3. GOOGLE IS A
MATCH MAKER

4. OLD SEO
LINKS
TRICKERY
GAMING

5. NEW SEO
CONTENT
AUTHORITY
SOCIAL METRICS
* plus 1000's of other unknown factors

6. THE
PROBLEM

7. WEB SEO
MARKETING
PR/COMS

8. WEB SEO
MARKETING
sweet
spot

9. CONTENT
MARKETING

10. Content Marketing is the creation and sharing
of valuable free content.
!
!
!
The goal is to attract and convert prospects
into customers, and customers into repeat
buyers.
source: copyblogger.com

12. BLOG ARTICLE
CASE STUDIES

13. Ecomist
BLOG MARKETING
EXAMPLE ONE:

14. Three Steps To Keeping Your BBQ Cockroach-Free
!

15. Pure Print
BLOG MARKETING
EXAMPLE TWO:

16. The Power Of Promotional Pens
!

17. FACEBOOK
MARKETING
CASE STUDIES

18. Vitafresh
FACEBOOK MARKETING
EXAMPLE ONE:

20. Tauranga Art Gallery
FACEBOOK MARKETING
EXAMPLE TWO:

22. GET RICH
SLOW

24. WHO IS LIKEABLE?
KERI
Social Media Specialist
DAN
Important Person
JO-MARIE
Blog writer