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Global Designs Start from Humble Beginnings
Jesse Keith Inspiration Session presentation 03/12/13
Editor's Notes
- #4 Istudied industrial design at Wellington Design School (Massey University) between 1998-2001.My major project consisted of researching and designing a backpack tailored to day hikers and with an emphasis on providing the user with all the essential elements needed to survive New Zealand’s changeable weather systems. Each year in New Zealand we suffer a number of preventable fatalities from ill-prepared day hikers being caught out.
- #5 I learned during my time at design school was that design is about solving problems with innovative solutions.
- #6 In 2002 I moved to Singapore to work for GE/Fitch which was a Joint Venture design consultancy between GE Plastic and Fitch Design from the UK.
- #7 While employed at GE/Fitch I worked on projects ranging from TVs, Hand phones, entertainment systems, cookware and much more. These project were for brands such as HTC, Motorola, Hanspree, Besta and others. The majority of projects were for the Asian markets. I was fortunate enough to work in a large team with both international and Singaporean designers as well as a large product engineering team. It was my first taste of working in both a multi-cultural and multi-disciplinary team.
- #8 I leant about how to create designs that expressed a clients brand values in a physical design rather than a design based purely on problem solving like I had worked on at design school.
- #9 I also learnt about how important technology is in the development of consumer electronics. Is your product a leader or a follower in the market.
- #10 In 2004 I moved to Sydney Australia.
- #11 In Sydney I worked for Lock & Key a business based on selling locking solution direct to trade. My role was a true mix of designer, engineer and project manager.We designed and developed new product solution from project brief, initial concept, prototyping, testing, securing of IP, manufacturing communication and support, off-tool sample testing and even working with the packaging and sales teams for market hand-over.
- #12 I leant that to be a designer was to understand engineering and production.
- #13 I learnt how important it is to understand the full project life cycle. In many roles you work ina siloed function of the design process, yet having a working knowledge of the full project life cycle allows for better integration and fluid transfer between functions.
- #14 In 2006 I started working at Bang Design in Sydney Australia as an Industrial Designer. Bang is globally successful design consultancy specialising in the design of consumer product, commercial furniture and bespoke environments. Project was for LZF a lighting manufacturer in Spain. The Farolillo (lantern) light was released at the 2008 Milan Furniture fair.For more details on this project please visit www.bangdesign.com.au
- #15 DesignEx tradeshow stand for Electrolux Australia. A representation of product design values through physical space.For more details on this project please visit www.bangdesign.com.au
- #16 Reception area of the Electrolux Australian headquarters included the design of a number of functional kitchen designed to showcase the Electrolux product. We designed kitchen to suit a number of key consumer scenarios; spacious family, compact apartment, urban high-design as well as outdoor living spaces.For more details on this project please visit www.bangdesign.com.au
- #17 Design of the retail selection center for Caroma Dorf in Melbourne Australia. The design included retail space, inspirational bathrooms, consultant presentation areas as well as Victoria state sales offices.For more details on this project please visit www.bangdesign.com.au
- #18 While at Bang Design I learnt about how to create designs that truly engaged with the end user. Good design embodies intuitive functionally, is visually appropriate for the market and brand as well as utilising innovative materials and manufacturing techniques.
- #19 The Olivia chair was designed for Izzy an iconic commercial furniture companyin North America.For more details on this project please visit www.bangdesign.com.au
- #20 Designed and engineered the Gull-wing umbilical system for commercial wiring applications. Double doors allows for easier access and segregation of power and data. Designed for CMS a APAC leader in soft wiring solutions.For more details on this project please visit www.bangdesign.com.au
- #21 Designed and engineered the Flip power and data panel for horizontal applications. Australian standards state that all horizontal power sockets must be covered when not in use. Designed for CMS a APAC leader in soft wiring solutions.For more details on this project please visit www.bangdesign.com.au
- #22 Development of the “Nabu” design language which allowed for a scalable family of product. Project was for the iconic commercial furniture companyNeinkamper from North America.For more details on this project please visit www.bangdesign.com.au
- #23 Develop the design language for the “Studio” bathroom furniture family. Product range was designed for the Australian retailer Meco and is manufactured in Portugal.For more details on this project please visit www.bangdesign.com.au
- #24 I learnt how important it is to push for a simple out come. The simplest solutions is often not the easiest or the most immediate.
- #25 Designed a full re-development of the hand-tool brand “Trojan”. Starting with the logo, 2D packaging, 3D packaging as well as a new 3D design language for all existing and new product.The Trojan brand is sold at Bunning's hardware.For more details on this project please visit www.bangdesign.com.au
- #26 Designed a full re-development of the hand-tool brand “Trojan”. Starting with the logo, 2D packaging, 3D packaging as well as a new 3D design language for all existing and new product.The Trojan brand is sold at Bunning's hardware.For more details on this project please visit www.bangdesign.com.au
- #27 Designed a full re-development of the hand-tool brand “Trojan”. Starting with the logo, 2D packaging, 3D packaging as well as a new 3D design language for all existing and new product.The Trojan brand is sold at Bunning's hardware.For more details on this project please visit www.bangdesign.com.au
- #28 Designed a full re-development of the hand-tool brand “Trojan”. Starting with the logo, 2D packaging, 3D packaging as well as a new 3D design language for all existing and new product.The Trojan brand is sold at Bunning's hardware.For more details on this project please visit www.bangdesign.com.au
- #29 Scalable design can come in a number of forms. One it can be a design language that is then used across multiple products allowing for a consistent family language. Another way is to design or engineering in a system or platform approach which allows new configurations to grow from existing components.
- #30 Infinity is a benching and desking platform designed to suit the changing needs of the workplace.For more details on this project please visit www.bangdesign.com.au or www.haworth-asia.com
- #31 It was designed to allow the specifier the ability to create different zones suited to different work-styles. It can be open and collaborative, it can have increased privacy for focused work or even create relaxed soft seating areas for informal activity. This all sits on top of the same simple kit of parts that is re-configurable and designed to future proof your workspace.For more details on this project please visit www.bangdesign.com.au or www.haworth-asia.com
- #32 With Infinity you can create relaxed soft seating areas for informal activity or small team collaborative time.For more details on this project please visit www.bangdesign.com.au or www.haworth-asia.com
- #33 From the same intelligent kit of parts all these configurations can be produced.For more details on this project please visit www.bangdesign.com.au or www.haworth-asia.com
- #34 An open source accessory rail can be specified for the spine of either a bench or desk. This allows the specifier or user to plug and play accessories as their work-style demands.For more details on this project please visit www.bangdesign.com.au or www.haworth-asia.com
- #35 For more details on this project please visit www.bangdesign.com.au or www.haworth-asia.com
- #36 For more details on this project please visit www.bangdesign.com.au or www.haworth-asia.com
- #37 While working on the Infinity benching/desking platform we realised that the solution required non-prescriptive accessories which we called YourWay work tools. These elements provided add functionality to the system. They are modular and movable allowing the end-user the ability to customise their workspace For more details on this project please visit www.bangdesign.com.au or www.haworth-asia.com
- #38 Cable grip, Power/data rail, large tray, day box & Lateral divider screen.For more details on this project please visit www.bangdesign.com.au or www.haworth-asia.com
- #39 Multi-use whiteboard/shelf/iPad holder. Use it how you want.For more details on this project please visit www.bangdesign.com.au or www.haworth-asia.com
- #40 Intelligence and charm go hand-in-handin relation to good design. “Intelligence” relates to the inherent physical functionally and usability created by smart design and engineering where as a products “charm” comes from both the physical and visual sensation a user experiences during product interaction. You can certainly design an intelligent product solution with limited user charm or a visually charming product without intelligent function. However the key for designers is that balance of both attributes as it results in truly memorable product solutions.
- #41 In 2011 I moved to Shanghai, China to work directly with the Haworth team.
- #42 During my time at Haworth I managed the design and discovery functions of new product develop projects. Aligning the design teams resource across all current design project needs.
- #43 A huge part of being a designer is collecting and interrupting information through research. This research can come from formal methods or the act of being a “daily observer”. We watch and learn about how people live, interact and use product solutions on a daily basis. From these insights we can highlight market opportunities. Either there is only a substandard current solution or sometimes a complete lack of any solution. As designers we are on the hunt for user insights that inspire innovative design solutions that break the mould.
- #44 In 2012 I moved back in Singapore. Singapore has changed a lot in the 10yrs since I last lived there.
- #45 With this experience came the spark for “Vivid Origin” which provides design and development services to clients throughout the APAC region. Vivid Origin enjoys guiding its clients through the “fuzzy front end” of design strategy creation all the way to the “nitty gritty” of product engineering and ultimate manufacture all while striving for user-centric and market aligned design solutions.
- #46 We help our clients build design strategies based on market knowledge and end-user discovery.
- #47 We strive to create intuitive user-centric solutions that engage with the end-user while strategically strengthening the clients brand and market position.
- #48 We can help simplify the some times daunting task of product engineering. Either engineering solutions ourselves or working alongside an engineering team.
- #49 We understand the manufacturing and production process and can help connect our clients to trusted partners.
- #50 Being trained in Prince 2 we can link all these functions together through industry tested project management techniques.
- #51 Last but certainly not least at Vivid Origin we utilise a number of techniques to help connect our major functions. Firstly “insights” which is the knowledge learned through research and discovery of both the end-user and the current or potential market. “Prototypes” can be anything from a quickly constructed physical explorations of a concept/idea through to visually correct, highly details representation of a finished concept/idea. Lastly we can help with the “testing” of concepts/ideas both during the engineering phase or as an off-tool sample.