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The document discusses various videos and texts that influenced the planning of a music video for a pop song. It describes how Jackson Pollock's abstract painting style inspired the main character and a paint splattering scene. Yohji Yamamoto's black fashion gave the idea for the painter's costume to go against pop conventions. A "trunk shot" camera angle from Quentin Tarantino films was adapted. Nicki Minaj's fast editing in "Stupid Hoe" will be used when the beat rises. A dance studio channel helped with choreography fitting for pop. Gaining influences while developing original ideas will give the music video its own style within the pop genre.
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Editing evaluation
This document summarizes an editing evaluation for a media studies project. It notes that the initial edit was a rough draft, with unedited shots of varying lengths and no added effects or sound. It identifies that the shots need further editing down to seem like an opening sequence rather than a short film. It also explains difficulties in matching shots to the diegetic jazz music due to being shot at different times in the song. The evaluation concludes that further fine-tuning of sound and audio is needed to synchronize perfectly with the visuals.
Pitch
The group's music video will feature the song "My Anthem" by Christina Grimmie and have a postmodern pop genre. It will include references to Audrey Hepburn in Breakfast at Tiffany's and Instagram to represent new media. Scenes will transition by zooming in on still images that then come to life, such as zooming from a photo of the artist in the park into the live park scene. Locations like the bedroom, park, living room and drama pod will be used to film different shots outlined in the storyboard.
Editing evaluation 3
The document summarizes the editing process for a film project. In the last editing phase, shots were cut and rearranged to improve continuity and comprehension. Background music was overlaid to mask a sound bug. Entrance shots were shortened to maintain pace. Non-diegetic music was added at poignant moments, like when characters' faces are revealed. Voiceovers were selected and adjusted. Title sequences were placed to coincide with shots and pace. The film logo was introduced briefly at the start. The ending was refined by shortening voiceovers and adjusting the mirror walk clip's speed to maintain pace.
3. proposal mv 2018
The document proposes a music video production for the song "A-Punk" by Vampire Weekend. The target audience would be 12-30 year olds who enjoy indie rock music like Vampire Weekend. Special effects like stop motion animation and filters would be used to match the movements in the video to the beat of the song. Research on similar indie music videos would also be conducted. The proposal includes a schedule laying out pre-production, filming, editing, and evaluation over 5 weeks.
Evaluation Question 1 (ii)
Laura Mulvey proposed that females are often used for male fantasies in media. Robin Thicke's "Blurred Lines" music video applies this "male gaze" theory by dressing and positioning females as objects for the male audience. However, some argue prototypes can be ignored in theories like this if the focus is on the artist themselves rather than objectifying others.
In what ways does your media product
Tyrisha Lendor-Black's music video was set at a carnival in Ladbroke Grove, London to represent the Soca genre and incorporate its conventions. Throughout the video, Tyrisha uses various filming and editing techniques both to develop conventions like split screens and costumes, and to challenge them, such as by using flashing split screens. The introduction of the artist and song diverges from conventions by using text before showing the artist. Overall, the narrative and various elements aim to represent the carnival experience while also experimenting with the genre's forms and conventions.
3. pre production
The document provides details about the pre-production process for creating promotional materials for a documentary film titled "Indomitable" about Monty Oum, the creator of the web series RWBY. The promotional materials will include a trailer and 1-3 posters. The trailer will feature footage of Monty Oum and RWBY interspersed with the song "This Will Be The Day" to pay tribute to his legacy. Potential issues and solutions are outlined, along with a production schedule and poster ideas.
Evaluation Question 1
This document summarizes how the media product uses and challenges conventions of real music videos. It discusses several shots and elements from the original video that were used or adapted, such as a slow motion shot of the artist rapping in a car edited to black and white. However, some conventions were challenged, such as filming a walking shot in black and white in an alley rather than on a steady road. Both videos also lack narrative. While the design of the fake album cover challenges conventions like the original's gold theme, it keeps the parental advisory sign. Text displaying the song title at the start is a convention both videos use.
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Editing evaluation
This document summarizes an editing evaluation for a media studies project. It notes that the initial edit was a rough draft, with unedited shots of varying lengths and no added effects or sound. It identifies that the shots need further editing down to seem like an opening sequence rather than a short film. It also explains difficulties in matching shots to the diegetic jazz music due to being shot at different times in the song. The evaluation concludes that further fine-tuning of sound and audio is needed to synchronize perfectly with the visuals.
Pitch
The group's music video will feature the song "My Anthem" by Christina Grimmie and have a postmodern pop genre. It will include references to Audrey Hepburn in Breakfast at Tiffany's and Instagram to represent new media. Scenes will transition by zooming in on still images that then come to life, such as zooming from a photo of the artist in the park into the live park scene. Locations like the bedroom, park, living room and drama pod will be used to film different shots outlined in the storyboard.
Editing evaluation 3
The document summarizes the editing process for a film project. In the last editing phase, shots were cut and rearranged to improve continuity and comprehension. Background music was overlaid to mask a sound bug. Entrance shots were shortened to maintain pace. Non-diegetic music was added at poignant moments, like when characters' faces are revealed. Voiceovers were selected and adjusted. Title sequences were placed to coincide with shots and pace. The film logo was introduced briefly at the start. The ending was refined by shortening voiceovers and adjusting the mirror walk clip's speed to maintain pace.
3. proposal mv 2018
The document proposes a music video production for the song "A-Punk" by Vampire Weekend. The target audience would be 12-30 year olds who enjoy indie rock music like Vampire Weekend. Special effects like stop motion animation and filters would be used to match the movements in the video to the beat of the song. Research on similar indie music videos would also be conducted. The proposal includes a schedule laying out pre-production, filming, editing, and evaluation over 5 weeks.
Evaluation Question 1 (ii)
Laura Mulvey proposed that females are often used for male fantasies in media. Robin Thicke's "Blurred Lines" music video applies this "male gaze" theory by dressing and positioning females as objects for the male audience. However, some argue prototypes can be ignored in theories like this if the focus is on the artist themselves rather than objectifying others.
In what ways does your media product
Tyrisha Lendor-Black's music video was set at a carnival in Ladbroke Grove, London to represent the Soca genre and incorporate its conventions. Throughout the video, Tyrisha uses various filming and editing techniques both to develop conventions like split screens and costumes, and to challenge them, such as by using flashing split screens. The introduction of the artist and song diverges from conventions by using text before showing the artist. Overall, the narrative and various elements aim to represent the carnival experience while also experimenting with the genre's forms and conventions.
3. pre production
The document provides details about the pre-production process for creating promotional materials for a documentary film titled "Indomitable" about Monty Oum, the creator of the web series RWBY. The promotional materials will include a trailer and 1-3 posters. The trailer will feature footage of Monty Oum and RWBY interspersed with the song "This Will Be The Day" to pay tribute to his legacy. Potential issues and solutions are outlined, along with a production schedule and poster ideas.
Evaluation Question 1
This document summarizes how the media product uses and challenges conventions of real music videos. It discusses several shots and elements from the original video that were used or adapted, such as a slow motion shot of the artist rapping in a car edited to black and white. However, some conventions were challenged, such as filming a walking shot in black and white in an alley rather than on a steady road. Both videos also lack narrative. While the design of the fake album cover challenges conventions like the original's gold theme, it keeps the parental advisory sign. Text displaying the song title at the start is a convention both videos use.
Presentation1
My music video used several conventions of real hip-hop music videos, such as using green screen scenes, filming in various locations associated with hip-hop culture, and including opening credits stating the title and artist. However, it also challenged some conventions by not including jewelry or tattoos typically featured in hip-hop videos and using still images in the introduction and middle, paying homage to the French film La Jetée. The fast-paced editing and inclusion of various shots and angles were meant to be entertaining for the target younger audience while also showing the artist's progression from living in poorer areas to achieving success.
Question 4 media evaluation
From the feedback on the video pitch, people had mixed opinions on the idea but thought it would be difficult to portray the hybrid genre of rock and rap with a low budget. They felt the storyline may be hard to depict and some scenes didn't fit the serious song. However, the flashing lights in the live performance and ending sequence where the artist disappears worked well. The CCTV aspect was also seen as a strength. Weaknesses included out-of-date equipment affecting quality and smiles from the performer that didn't fit the serious song.
Performance narrative concept
The document discusses different types of music videos: performance-based, narrative-based, and concept-based. It provides examples of each type and characteristics that define them. Performance videos focus on footage of the artist(s) performing. Narrative videos tell a story through video. Concept videos are based around a single idea, often unusual or surreal. The document aims to help identify and understand the key ingredients of each music video type.
Media A2 Evaluation Presentation
The document summarizes how various media technologies were used at different stages of creating a music video for the Sex Pistols song "Schools Are Prisons." Technologies like blogs, Facebook, digital cameras, video cameras, and editing software helped with planning, research, construction, and evaluation. Feedback showed the video could have improved lighting and shot quality to better convey the meaning and punk genre.
Evaluation Task1
The music video challenges conventions of existing media in several ways:
1) It shows the artist writing on a camera rather than using it conventionally.
2) The shots are more filmic than a typical music video, with no performance or effects.
3) The dancer develops the convention by using a dancer in an unconventional way that doesn't match the genre of music.
The video also uses some conventions by showing the artist performing while standing still and playing his instrument, and incorporates some special effects.
The album packaging challenges conventions by using the artist's handwriting for the font and reusing the background from the video rather than a new design. The poster also challenges conventions by using
Task1 evaluation!
The music video challenges conventions by showing the artist writing on a camera and including filmic shots of him walking with no performance or effects. It develops conventions through its use of dancers in a non-commercial way and by showing the artist performing still against a wall without interacting with the camera. The video also uses conventions like showing the artist playing his instrument and through its use of special effects. The album design challenges conventions with a handwritten font and realistic theme while the poster develops conventions by featuring a known photo from the video to promote the artist's style and genre.
Peter Hazzard Music video evaluation
Peter created a music video for a blues song that followed several conventions of real music videos. His narrative included an equilibrium, disruptive force, disequilibrium, and oppositional force that resolved in a second equilibrium. He also used the theories of binary opposites and challenged Propp's character roles. Audience feedback praised the visuals and audio quality but suggested using more camera angles during performances and different colored lighting. Peter researched using various media platforms and Survey Monkey, and edited the video using Premiere Pro while designing album artwork in Photoshop. He documented his process using Blogger.
Music Video types
This document defines and provides examples of three types of music videos: concept music videos, which feature a plot unrelated to the song's lyrics; performance music videos, which depict the artist performing the song; and narrative music videos, which illustrate or relate visually to the lyrics through a story. Examples are given for each type including videos by Red Hot Chili Peppers, Blink-182, and Wheatus.
Media music research
The document discusses the origins and types of music videos. It begins by explaining that modern music videos originated as a marketing tool to promote music recordings. It then describes four common types of music videos: performance videos that film a live show; narrative videos that tell a story; symbolic videos that represent lyrics through symbolism; and "notion of looking" videos that show the audience viewing something. The document also outlines some typical codes and conventions for music videos, such as editing techniques, camerawork, and aspects of mise-en-scene like props, costumes and location.
Questionnaire for interview for music advertisements
The document appears to be a questionnaire about music advertisements. It asks respondents about their preferences in terms of music genres, advertisement styles, colors, camera angles, layouts, themes, and lighting. It then provides the results of 20 respondents, showing a preference for indie/alternative music, simple realistic advertisements in black and white or realistic colors, close-up shots, themes over just featuring artists, and importance of image, title, artist and parental advisories on ads. Most preferred naturalistic or high key lighting.
Music video analyst
The music video for "Work Work" by Clipping is a one-take hip hop video with suspenseful camerawork that follows the rhythm of the music. It features close-ups, steadycam shots, and slow panning to build suspense. The video also references a "snitch" at the beginning and end, and through amplification analysis suggests the protagonist will soon die like the rat shown. While including some of Goodwin's key music video features like focusing on the artists, it differs from typical hip hop videos by lacking explicit content and not objectifying the featured woman.
Music video analyst
The music video for "Work Work" by Clipping is a one-take hip hop video with suspenseful camerawork that follows the rhythm of the music. It features close-ups, steadycam shots, and slow panning to build suspense. The video also references a "snitch" at the beginning and end, and can be analyzed as "amplification" based on Andrew Goodwin's theory, as it implies the main character is already "dead." While focusing attention on the artists through close-ups, the video avoids explicit content and objectification common to other hip hop videos.
Presentation research and planning.[1].ppt christianah222
The document summarizes the student's research and planning for their media studies advanced portfolio project. They will create a dubstep music video as their main project, with additional projects being a CD cover design and advertisement. Through researching popular music videos, the student learned common techniques used like cuts, camera angles, themes and lighting. For the dubstep genre specifically, the student found techniques like close-up shots, low key lighting and fades were commonly used. Their music video will incorporate these elements along with locations around London to appeal to their target audience of males and females aged 16-25.
Professional product
The Foo Fighters music video for the song "Rope" was directed by Butch Vig and filmed entirely on VHS. It does not have a narrative structure, rather showing different shots of the band members playing in a single white room. The video captures the alternative rock/post-grunge genre through its black and white filming, slow beginning that picks up intensity, and the band's dark clothing. The video was successful due to it being the first single from their new album, having catchy elements typical of Foo Fighters songs, and topping the charts.
A ha-presentation
The document discusses the music video for "Take on Me" by a-ha. It notes that the video was revolutionary for its time in combining animation and music. The video transitions between hand-drawn animation and digital effects, showing technical skill. The fast-paced animation style complements the tempo of the up-beat song. Overall, the video took an unconventional approach through its animation that was innovative for music videos at that time.
Media evaluation question 1
The document discusses the conventions used and challenged in a student-created music video. It begins by explaining the research conducted on music video conventions. While the video includes conventions like lip syncing and including the artist's name and song title, it challenges the convention of featuring the artist for most of the video. Instead, other people are shown singing along. Nature scenes are included to follow the conventions of previous videos by the same artist. The video aims to have a feel-good vibe, sticking to conventions of the genre and artist. In summary, the video mainly follows conventions but challenges the standard of centering on the artist.
Director research
This document summarizes information on three music video directors - David Wilson, Alexandre Courtes, and Cameron Duddy - and discusses how their work can provide inspiration. It also provides an overview of the Uses and Gratification theory and how it relates to music videos. The director explores using split screens of American photos in their own music video for "Living in America" based on the video for "Go Up." Dancing scenes may also be included, inspired by successful videos like "Uptown Funk." The conclusion reaffirms showing a realistic modern America without editing out issues.
Director research
This document discusses several music video directors and their works. It provides information on directors David Wilson, Alexandre Courtes, and Cameron Duddy. It discusses some of their most notable music videos and the concepts and styles used. It also discusses the Uses and Gratification theory and how it relates to interpreting media. Finally, it reflects on how studying these directors' works could provide inspiration for the author's own music video production on the song "Living in America."
Director Research
This document summarizes information about three music video directors - David Wilson, Alexandre Courtes, and Cameron Duddy - and discusses how their work is inspiring for creating a successful music video production. It provides details about some of their notable music videos and awards. It also reviews the Uses and Gratification theory and how it relates to interpreting media. The document concludes that combining images in a split screen like Courtes' "Go Up" video and including dancing scenes could help make the production successful, and filming authentic footage in America will help depict modern life in the country.
Green light pitch
The document discusses plans for a music video for the song "Maneater" by Nelly Furtado. Key points:
1) The music video will incorporate elements from the original such as dance routines, costumes, locations, and symbolism to represent the lyrics.
2) Product placement of Rimmel London lipstick will be included to help establish the artist's image.
3) A narrative-driven story will show the artist having a dream of becoming a "maneater" that feels real.
4) Various locations like an office, skate park, and urban backdrop will be featured across day and night scenes using lighting and special effects.
Evaluation media2 not finished
This document discusses how the media producer's music video challenges and develops conventions of real music videos.
The music video was influenced by rock genre videos such as Arctic Monkeys videos through its use of live performance elements, disco lighting, and narrative structure that cuts between performance and story. Robot costumes were used to challenge conventions while relating to the song's lyrics.
Consistency between the music video, magazine ad, poster, and digipak packaging helps audiences recognize the interconnected elements and strengthens the promotional package's effectiveness for its target youth audience. Black and white imagery and street style locations connect the elements to the genre of Arctic Monkeys.
More Related Content
What's hot
Presentation1
My music video used several conventions of real hip-hop music videos, such as using green screen scenes, filming in various locations associated with hip-hop culture, and including opening credits stating the title and artist. However, it also challenged some conventions by not including jewelry or tattoos typically featured in hip-hop videos and using still images in the introduction and middle, paying homage to the French film La Jetée. The fast-paced editing and inclusion of various shots and angles were meant to be entertaining for the target younger audience while also showing the artist's progression from living in poorer areas to achieving success.
Question 4 media evaluation
From the feedback on the video pitch, people had mixed opinions on the idea but thought it would be difficult to portray the hybrid genre of rock and rap with a low budget. They felt the storyline may be hard to depict and some scenes didn't fit the serious song. However, the flashing lights in the live performance and ending sequence where the artist disappears worked well. The CCTV aspect was also seen as a strength. Weaknesses included out-of-date equipment affecting quality and smiles from the performer that didn't fit the serious song.
Performance narrative concept
The document discusses different types of music videos: performance-based, narrative-based, and concept-based. It provides examples of each type and characteristics that define them. Performance videos focus on footage of the artist(s) performing. Narrative videos tell a story through video. Concept videos are based around a single idea, often unusual or surreal. The document aims to help identify and understand the key ingredients of each music video type.
Media A2 Evaluation Presentation
The document summarizes how various media technologies were used at different stages of creating a music video for the Sex Pistols song "Schools Are Prisons." Technologies like blogs, Facebook, digital cameras, video cameras, and editing software helped with planning, research, construction, and evaluation. Feedback showed the video could have improved lighting and shot quality to better convey the meaning and punk genre.
Evaluation Task1
The music video challenges conventions of existing media in several ways:
1) It shows the artist writing on a camera rather than using it conventionally.
2) The shots are more filmic than a typical music video, with no performance or effects.
3) The dancer develops the convention by using a dancer in an unconventional way that doesn't match the genre of music.
The video also uses some conventions by showing the artist performing while standing still and playing his instrument, and incorporates some special effects.
The album packaging challenges conventions by using the artist's handwriting for the font and reusing the background from the video rather than a new design. The poster also challenges conventions by using
Task1 evaluation!
The music video challenges conventions by showing the artist writing on a camera and including filmic shots of him walking with no performance or effects. It develops conventions through its use of dancers in a non-commercial way and by showing the artist performing still against a wall without interacting with the camera. The video also uses conventions like showing the artist playing his instrument and through its use of special effects. The album design challenges conventions with a handwritten font and realistic theme while the poster develops conventions by featuring a known photo from the video to promote the artist's style and genre.
Peter Hazzard Music video evaluation
Peter created a music video for a blues song that followed several conventions of real music videos. His narrative included an equilibrium, disruptive force, disequilibrium, and oppositional force that resolved in a second equilibrium. He also used the theories of binary opposites and challenged Propp's character roles. Audience feedback praised the visuals and audio quality but suggested using more camera angles during performances and different colored lighting. Peter researched using various media platforms and Survey Monkey, and edited the video using Premiere Pro while designing album artwork in Photoshop. He documented his process using Blogger.
Music Video types
This document defines and provides examples of three types of music videos: concept music videos, which feature a plot unrelated to the song's lyrics; performance music videos, which depict the artist performing the song; and narrative music videos, which illustrate or relate visually to the lyrics through a story. Examples are given for each type including videos by Red Hot Chili Peppers, Blink-182, and Wheatus.
Media music research
The document discusses the origins and types of music videos. It begins by explaining that modern music videos originated as a marketing tool to promote music recordings. It then describes four common types of music videos: performance videos that film a live show; narrative videos that tell a story; symbolic videos that represent lyrics through symbolism; and "notion of looking" videos that show the audience viewing something. The document also outlines some typical codes and conventions for music videos, such as editing techniques, camerawork, and aspects of mise-en-scene like props, costumes and location.
Questionnaire for interview for music advertisements
The document appears to be a questionnaire about music advertisements. It asks respondents about their preferences in terms of music genres, advertisement styles, colors, camera angles, layouts, themes, and lighting. It then provides the results of 20 respondents, showing a preference for indie/alternative music, simple realistic advertisements in black and white or realistic colors, close-up shots, themes over just featuring artists, and importance of image, title, artist and parental advisories on ads. Most preferred naturalistic or high key lighting.
Music video analyst
The music video for "Work Work" by Clipping is a one-take hip hop video with suspenseful camerawork that follows the rhythm of the music. It features close-ups, steadycam shots, and slow panning to build suspense. The video also references a "snitch" at the beginning and end, and through amplification analysis suggests the protagonist will soon die like the rat shown. While including some of Goodwin's key music video features like focusing on the artists, it differs from typical hip hop videos by lacking explicit content and not objectifying the featured woman.
Music video analyst
The music video for "Work Work" by Clipping is a one-take hip hop video with suspenseful camerawork that follows the rhythm of the music. It features close-ups, steadycam shots, and slow panning to build suspense. The video also references a "snitch" at the beginning and end, and can be analyzed as "amplification" based on Andrew Goodwin's theory, as it implies the main character is already "dead." While focusing attention on the artists through close-ups, the video avoids explicit content and objectification common to other hip hop videos.
Presentation research and planning.[1].ppt christianah222
The document summarizes the student's research and planning for their media studies advanced portfolio project. They will create a dubstep music video as their main project, with additional projects being a CD cover design and advertisement. Through researching popular music videos, the student learned common techniques used like cuts, camera angles, themes and lighting. For the dubstep genre specifically, the student found techniques like close-up shots, low key lighting and fades were commonly used. Their music video will incorporate these elements along with locations around London to appeal to their target audience of males and females aged 16-25.
Professional product
The Foo Fighters music video for the song "Rope" was directed by Butch Vig and filmed entirely on VHS. It does not have a narrative structure, rather showing different shots of the band members playing in a single white room. The video captures the alternative rock/post-grunge genre through its black and white filming, slow beginning that picks up intensity, and the band's dark clothing. The video was successful due to it being the first single from their new album, having catchy elements typical of Foo Fighters songs, and topping the charts.
A ha-presentation
The document discusses the music video for "Take on Me" by a-ha. It notes that the video was revolutionary for its time in combining animation and music. The video transitions between hand-drawn animation and digital effects, showing technical skill. The fast-paced animation style complements the tempo of the up-beat song. Overall, the video took an unconventional approach through its animation that was innovative for music videos at that time.
Media evaluation question 1
The document discusses the conventions used and challenged in a student-created music video. It begins by explaining the research conducted on music video conventions. While the video includes conventions like lip syncing and including the artist's name and song title, it challenges the convention of featuring the artist for most of the video. Instead, other people are shown singing along. Nature scenes are included to follow the conventions of previous videos by the same artist. The video aims to have a feel-good vibe, sticking to conventions of the genre and artist. In summary, the video mainly follows conventions but challenges the standard of centering on the artist.
What's hot (17)
Questionnaire for interview for music advertisements
Questionnaire for interview for music advertisements
Presentation research and planning.[1].ppt christianah222
Presentation research and planning.[1].ppt christianah222
Presentation research and planning.[1].ppt christianah222
Presentation research and planning.[1].ppt christianah222
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Director research
This document summarizes information on three music video directors - David Wilson, Alexandre Courtes, and Cameron Duddy - and discusses how their work can provide inspiration. It also provides an overview of the Uses and Gratification theory and how it relates to music videos. The director explores using split screens of American photos in their own music video for "Living in America" based on the video for "Go Up." Dancing scenes may also be included, inspired by successful videos like "Uptown Funk." The conclusion reaffirms showing a realistic modern America without editing out issues.
Director research
This document discusses several music video directors and their works. It provides information on directors David Wilson, Alexandre Courtes, and Cameron Duddy. It discusses some of their most notable music videos and the concepts and styles used. It also discusses the Uses and Gratification theory and how it relates to interpreting media. Finally, it reflects on how studying these directors' works could provide inspiration for the author's own music video production on the song "Living in America."
Director Research
This document summarizes information about three music video directors - David Wilson, Alexandre Courtes, and Cameron Duddy - and discusses how their work is inspiring for creating a successful music video production. It provides details about some of their notable music videos and awards. It also reviews the Uses and Gratification theory and how it relates to interpreting media. The document concludes that combining images in a split screen like Courtes' "Go Up" video and including dancing scenes could help make the production successful, and filming authentic footage in America will help depict modern life in the country.
Green light pitch
The document discusses plans for a music video for the song "Maneater" by Nelly Furtado. Key points:
1) The music video will incorporate elements from the original such as dance routines, costumes, locations, and symbolism to represent the lyrics.
2) Product placement of Rimmel London lipstick will be included to help establish the artist's image.
3) A narrative-driven story will show the artist having a dream of becoming a "maneater" that feels real.
4) Various locations like an office, skate park, and urban backdrop will be featured across day and night scenes using lighting and special effects.
Evaluation media2 not finished
This document discusses how the media producer's music video challenges and develops conventions of real music videos.
The music video was influenced by rock genre videos such as Arctic Monkeys videos through its use of live performance elements, disco lighting, and narrative structure that cuts between performance and story. Robot costumes were used to challenge conventions while relating to the song's lyrics.
Consistency between the music video, magazine ad, poster, and digipak packaging helps audiences recognize the interconnected elements and strengthens the promotional package's effectiveness for its target youth audience. Black and white imagery and street style locations connect the elements to the genre of Arctic Monkeys.
Evaluation question 1 - msuic video
The document discusses various conventions used in music videos and how the media product utilizes and develops some of these conventions:
- It uses conventions like main character roles of the boy trying to get the girl and close-up camera shots.
- It develops conventions like showing text message pop-ups to provide narrative context and using the artist in the video narrative.
- A linear narrative is used to tell the love story from start to finish, mirroring how many other music videos use a standard linear structure.
Evaluation media2 not finished
The document discusses how the media producer's music video develops and challenges conventions of the rock genre. The video incorporates elements of rock music videos that were researched, such as using disco lights to link live performance scenes. It also challenges conventions by using robot costumes instead of typical rock attire. The producer aimed to create consistency across the music video, magazine ad, poster, and digipak by using the same robots and black/white color scheme. Feedback from audience research influenced design choices to meet target audience preferences like a consistent theme. Overall, the combination of the main video with ancillary texts is effective at creating synergy through shared visual elements that link the pieces together.
Evaluation: Question 1
1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
Media evaluation 1
The student used new media technologies throughout their music video project. They used a blog to organize research, YouTube to find inspiration, and Jamendo to find a song. Photoshop was used to cut out animation elements. Footage was filmed with a DV camcorder and green screen footage was composited in After Effects. Final Cut Pro was used to edit the video together, combining animation and footage. Feedback from surveys and comments was positive, praising the narrative and unique style, especially the animation. Some suggested minor timing adjustments.
Personal evaluation
The document provides a personal evaluation of a music video the author created called "Away". It discusses how the music video both uses conventions of typical music videos, such as an artist lip syncing, but also challenges conventions through original shot angles, quick cuts, and unique transitions. The author aimed to capture the obscure trip-hop genre of the song through a visual style that presented the artist alone to match the lyrics about feeling distant. Feedback helped the author improve the pacing and ending. A range of media technologies were used in planning, producing, and promoting the music video, as well as creating a website and digital packaging to further develop the artist's imagery and themes.
A2 media studies evaluation
This document summarizes the evaluation questions and conventions used in a media studies student's music video project. The student analyzed Plan B's album "The Defamation of Strickland Banks" as inspiration. The music video uses conventions like a linear narrative, lip syncing, camera angles, mise-en-scene matching the album's prison setting, and features a male lead and female costar as seen in many music videos. Media theorists like Levi-Strauss, Todorov, and Barthes informed the binary oppositions, narrative structure of equilibrium and disequilibrium, and allowing for polysemic interpretations.
A2 Media Evaluation Presentation
The document summarizes how various media technologies were used at different stages of creating a music video for the Sex Pistols song "Schools Are Prisons." Technologies like blogs, Facebook, digital cameras, video cameras, and editing software were used for planning, research, construction, and evaluation. Feedback from audiences suggested improving video quality, lighting, and better linking shots to the music's meaning.
Bekis Slides Evaulation
The document discusses the conventions used and broken in the production of an alternative hip hop music video. Conventions followed include urban settings like a pub and Chinese takeaway, and editing cuts that match the rhythm of the music. Conventions broken include using a teddy bear to show emotion and locations like a park and living room that are not typically urban. Location, sound, editing, mise-en-scene, the single cover, and poster are also discussed in terms of how they do or do not follow genre conventions.
Evaluation
The document discusses the conventions used and broken in the production of an alternative hip hop music video. Conventions followed include urban settings like a pub and Chinese takeaway, and editing cuts that match the rhythm of the music. Conventions broken include using a teddy bear to show emotion and locations like a park and living room that are not typically urban. Location, sound, editing, mise-en-scene, the single cover, and poster are also discussed in terms of how they do or do not follow genre conventions.
Evaluation Question 1: In what ways does your media product use, develop or c...
The document describes various elements of a music video created to promote a band. It discusses the gloomy mise-en-scene inspired by the film "The Road", including dark costumes and grey skies. It describes the lone guitar prop and handheld camera techniques used to create a sense of loneliness. The narrative follows a man searching alone in the woods who finds hope in a woman. Corresponding website, digipak, and music video designs were created to promote the band's album in an integrated way, drawing inspiration from the band Arctic Monkeys.
A2 Advanced Portfolio
This document summarizes an evaluation of a media studies project. It discusses how the media product used and developed conventions of real music videos. It analyzed Plan B's album and music videos to inform its own music video for the song "I Know a Song". Key conventions it employed were starring the main artist, using lip syncing, setting scenes in a stage, prison, and home, and using camera angles to show emotions. The document also evaluates how effectively the music video and ancillary texts of a digipack and album advert work together and for the target audience.
Detailed research
The document provides details about the music video for Tich's song "Breathe in Breathe Out" including the key people involved in making the video such as the director, editor, and producer. It also discusses how the video establishes the pop genre through its simple style and lack of special effects. While the video keeps viewers' attention through its performance-focused style, the document writer would want to include more varied camera shots and angles in their own video.
New unit 29 styles, conventions and techniques
The document discusses various techniques used in music videos, including in-concert footage, narrative music videos, surrealist music videos, and impressionist music videos. It provides examples for each technique and discusses how they are used to entertain audiences and enhance the artist's message or personality. The document also covers editing effects, camera techniques, and other post-production elements that can make music videos more engaging.
Evaluation 1
The document discusses how a music video for the band The Libertines challenges and develops conventions of real music videos in the indie/rock genre.
The music video uses shaky camerawork, locations like council estates that are typical of The Libertines' style, and follows conventions like close-ups and location shots. It also challenges conventions by including a relationship between a male and female actor.
The accompanying digipak and poster develop conventions of The Libertines' album artwork by featuring their recognizable logo and font, and using a black and white street photograph similar to past album covers. Information like the record label and release date are also included consistently.
Evaluation task 1 (mahdi maah)
The document discusses how the media product challenges conventions of real Hip Hop and R&B music videos. It portrays the female lead in a non-sexual way, unlike typical videos which use the "male gaze". It also shows the male lead in a vulnerable state through lighting and camera angles, breaking from conventions of displaying arrogance. Overall, the video challenges stereotypes while still developing themes seen in inspirational works like Drake's "Find Your Love".
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Postmodernism describes artistic movements from the late 20th century that reject absolute truths and definitions. Postmodernist works often reference and mix styles from the past to challenge norms and express new perspectives. Key concepts include simulacra (copies of copies), intertextuality (references between media), pastiche (exaggerated parodies), and deconstruction to analyze postmodernism. The document discusses how the song and music video "Lyin' to Myself" by Todrick Hall exemplifies postmodernism through its references to other works like "Straight Outta Compton" while addressing current social issues. The author plans to apply postmodernist concepts in their own music video about class and status.
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The evolution of the mummy genre in film began with one of the earliest known mummy films in 1899. However, the popularity of ancient Egyptian-inspired films rose significantly after the discovery of King Tutankhamun's intact tomb in 1922, fueling public fascination with curses. This led Carl Laemmle Jr. to produce the seminal 1932 film The Mummy, starring Boris Karloff as the bandage-wrapped priest Imhotep. The Mummy spawned several sequels and the franchise was later revived by Hammer Film Productions and Universal Studios, with the 1999 remake launching a new series of films. However, mummy films have also faced criticism for historical and cultural inaccuracies in their portrayals of ancient Egypt.
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- 2. Introduction In this PowerPoint, I will be looking at the different videos/texts that has influenced our music video, how it has helped us to plan it and how we have adapted it to fit with our music video and the pop genre.
- 3. Jackson Pollock This painter is famous for being expressive and abstract. He is well known for creating in the style of drip panting. This helped me to establish the main character (the painter) as well as the scene where he splattering paint on a canvas to as a way of expressing himself.
- 4. Yohji Yamamoto He is a fashion designer who renowned for his unconventional and avant-garde tailoring. He creates his clothing mainly in black which gave me the inspiration for the costume of the painter. I wanted an aspect within the music video to go against the conventions of the pop genre so I decided to have the main character in all black. It will also connote that he is depressed and being controlled by his girlfriend.
- 5. Quentin Tarantino We decided to use a ‘trunk shot’ in the music video. This a camera angle from the inside of the boot of the car. This shot will be used when the painter is taking paint out of the car. We wanted to used this to show that we have used a wide range of camera angles. The ‘trunk shot’ is a trade mark of the director Quentin Tarantino and is used in many of his films such as Pulp Fiction, From Dusk Till Dawn and Reservoir Dogs.
- 6. Nicki Minaj We have decided to use editing from the music video of the song ‘Stupid Hoe’ by Nicki Minaj. This technique is a very fast cut between scenes. Fast editing is conventional within the pop genre as it usually goes with the beat. We will use this editing in our music video when the beat quickly rises, to be effective and authentic as a pop music video. https://www.youtube.com/watch?v=T6j4f8cHBIM
- 7. 1Million Dance Studio This is a dance studio based in South Korea which has a YouTube channel displaying their choreography. We used this channel to help compose our own choreography, which is conventional within pop music videos. 1Million are known for creating dances for pop songs, which will fit into our own music video. https://www.youtube.com/channel/UCw8ZhLPdQ0u_Y-TLKd61hGA
- 8. Conclusion Studying and gaining influence from videos/texts especially from other media has given me the base ideas for my music video. Developing on these with the pop genre and narrative in mind has created the full plan for my music video. The pop genre can relate to many things from different media which has benefitted me a lot. Although using influences is good, I should also come up with original ideas so that my music video has its own style. I believe that these artists have influenced because of their contemporary nature. The pop genre is very mainstream and trendy so being inspired by these modern artists will help my music video to be popular.