The Social Innovation Generation program at MaRS (SiG@MaRS) has been offering programs and services for social innovators and social entrepreneurs for over a year now. Find out what has been done; what programs and services are available to help you advance your social purpose efforts, and join SiG@MaRS in planning for the future of the program. More information: http://www.marsdd.com/mars/About-MaRS/Partners/sig.html

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2.  Social Entrepreneurship Summit 2008 Opening Video by
Blackpowder Labs
 Visualization
 A visualization of the responses to a survey on the state of social
entrepreneurship in Canada. The survey was conducted prior to
the Summit and the results were shown at the opening of the
event

3. By the end of this session it is our hope that you will…
1. Understand what SiG@MaRS is and what programs and
services we offer
2. Know how you can take advantage of these programs and
services, if desired; and
3. Have participated in helping SiG@MaRS determine what
other programs and services should be developed to
address your needs or those of the community

5.  Lawrence Bloomberg
National Bank of Canada
 John Manley
McCarthy Tetrault
 Geoffrey Matus
Mandukwe Inc
 Tim McTiernan
University of Toronto
 Joseph L. Rotman  Susan M. Smith
Roy L Capital
 Gordon Nixon RBC Ventures
RBC Canada
 Indira Samarasekera  Calvin Stiler
University of Alberta
 Sheila O’Brien Genome Canada
Belvedere Investment
 William White
Dupont Canada

7. SoftShell on the Dragon’s Den Sean O’Dea, founder of Second Cup
in interview with Charles Plant
MaRS Community watches
the Obama inauguration
Federal Minister of Health and Allyson Hewitt Social Entrepreneurs - Trevor David and Nick Temple

8. Entrepreneurship
Technology
Science &
Social
Technology Incubation
Innovation
Innovation
Investment
Capacity
pg 8

9.  National initiative of four nodes across the country
 Tim Draimin, National Executive Director
 Tim Brodhead, McConnell Foundation
 Frances Westley, University of Waterloo
 Al Etmanski, PLAN
 Allyson Hewitt, MaRS
 The primary aim of SiG is to encourage effective methods of
addressing persistent social problems on a national scale
 The activities of SiG serve to promote broad social change
 SiG@MaRS brings this work to Ontario

10.  Social innovation refers to new strategies, concepts, ideas and
organizations that meet social needs of all kinds - from
working conditions and education to community development
and health - and that extend and strengthen civil society.
Wikipedia
 Social innovation is an initiative, product or process that
profoundly changes beliefs, basic routines, resource and
authority flows of any social system in the direction of greater
resilience. Successful social innovations have durability, impact
and scale. SiG National

11.  Wikipedia: A social entrepreneur is
someone who recognizes a social
problem and uses entrepreneurial
principles to organize, create, and
manage a venture to make social
change.
 Whereas a business entrepreneur
typically measures performance in
profit and return, a social
entrepreneur assesses success in
terms of the impact s/he has on
society.
While social entrepreneurs often work
through nonprofits and citizen groups,
many work in the private and
governmental sectors

12.  quot;Social entrepreneurs identify
resources where people only see
problems. They view the villagers as
the solution, not the passive
beneficiary. They begin with the
assumption of competence and
unleash resources in the communities
they're serving.”
 -- David Bornstein, author of How to
Change the World: Social
Entrepreneurs and the Power of New
Ideas
 Yes We Can Video

13. Ashoka: Social entrepreneurship - the practice of responding to market
failures with transformative and financially sustainable innovations
aimed at solving social problems
Social entrepreneurs are “change agents,” creating “large-scale
change through pattern-breaking ideas,” “addressing the root
causes” of social problems, possessing “the ambition to create
systemic change by introducing a new idea and persuading others
to adopt it,” and changing “the social systems that create and
maintain” problems.
“Social entrepreneurs are not content just to give a fish or teach
how to fish. They will not rest until they have revolutionized the
fishing industry.” – Bill Drayton, Founder of Ashoka

14. William quot;Billquot; Drayton is the founder and current Chair of Ashoka:
Innovators for the Public, a nonprofit organization dedicated to finding
and fostering social entrepreneurs worldwide
Canada has 13 Ashoka Fellows including: At Etmanski, Geoff Cape,
Mary Gordon and Dr Stan Slotkin

15. SiG@MaRS is actively developing programs to support the launch and
growth of social ventures, enhancing the skills and networks of social
entrepreneurs, exploring new instruments of social finance,
fostering opportunities for technology platforms to help scale social
ventures and building the social enterprise community.

16.  Social Finance
 Public Policy
 Social Technology

17.  Social Finance Forum
 Annual event mobilizing action on social finance
 Strategic Inquiry
 Conducted by Liz Mulholland for OSER
 Social Finance Ontario
 Committee of the Ontario NonProfit Network Jessica Flannery, Kiva.org
At Social Finance Forum 09
 enp Toronto
 SiG@MaRS one of several funders of this CSI initiative
 Causeway
 National Collaborative on Social Finance

18. A national collaboration
working on new pathways
for financial investment
in public benefit.

20. BUSINESS
GOVERNMENT
Hybrid Space
CHARITIES &
NON-PROFITS

21. Strategies
 Improve knowledge and awareness of Canada’s social finance
opportunity
 Convene and engage the community
 Support capacity-building for capital users and providers
 Catalyze development of new financial pathways

22. Knowledge Mobilization:
Social Finance Forum
SocialFinance.ca
Policy Reform:
Social Finance Brief
UK Study Tour
Social Finance
invest in social good
Engaging Mainstream Finance:
Catalyzing financial product development
Convening key leaders and
Bridging disparate sectors

23. Resilient Capital Économie solidaire de l’Ontario
Alterna
Fraser Valley Centre
CCA PfC Chantier de
for Social Enterprise
l’economie Sociale
Eco Trust
Community
Power Fund
CED-
Social Capital
NET
Partners
Plan institute Carleton
Center for
SiG
Community
SRI in the Rockies Social Investment
Causeway Innovation
Organization
Edmonton Social
VanCity
Enterprise Fund
Ashoka Ontario Non –Profit Network

24. Social Capital Partners
• Invests in social enterprises that employ populations outside the
economic mainstream in Canada, helping them to acquire scale,
exist without external subside, and create improved funding
mechanisms for social initiatives.
Edmonton Social Enterprise Fund (SEF)
• combines business expertise with flexible financing to help
Edmonton not-for-profit organizations and cooperatives create or
expand strong, sustainable business ventures and affordable
housing projects.
RENAISSANCE QUEBEC
• charitable organization aimed at the professional and social
reintegration of people excluded from the labour market.
• Social finance organization, Social Capital Partners (SCP),
provided the grant and loan financing that allowed Renaissance to
launch a new flagship Fripe-Prix store in Montreal

25. WHAT IS IT?
OVERWHELMED?

27. EVERYTHING IS CHANGING

28. ’08
ADVOMENTARY

31. Social Tech advising for our clients
Social tech
Collaborating on innovative projects with
Social media usual and unusual suspects
Semantic web
Platforms Online Being a support in the community
Applying science and sociology to
Open our understanding of the social web
Design
Using a living lab approach to test new
models and platforms
SOCIAL TECH SiG@MaRS
SiG@MaRS’ online presence
New models
Twitter, Blogs, Tags

32.  Events:
 Social Entrepreneurship Summit (07 & 08)
 Social Finance Forum (07 & 08)
 Social Technology Training (08)

33. Sharing for Social Change
Eva’s Phoenix
Print Shop -
Graduation

34. National Film Board Tom Szatsky, TerraCycle
Institute for Canadian Citizenship

36.  Understanding the essence of innovation to assist with scale
 Totemics
 Lenses
Beta Test Sites
 Taking IT Global
 Roots of Empathy
 Santrapol Roulant
 Montreal Fluency Centre
Dr Brenda Zimmerman

37.  Social Venture Partners
 Centre for Social Innovation
 Social Capital Partners
 Communicopia/ Web of Change
 Social Venture Institute
 Academia
 Community Foundations of Canada
 SES08 Partners – TCSA
 Ontario Non Profit Network
 Schwab Foundation
 Centre for Social Economy
 McConnell Foundation
 Ontario Arts Council
 Ashoka
 Hospitals - Sunnybrook
 CED Networks
 Bridges
 CAMH
 Young Foundation
 OSER  School for Social Entrepreneurs
 Causeway  Ontario Trillium Foundation
 Tides Canada  The Learning Partnership
 Sage Centre  Social Enterprise Council of Canada
 Creative Converge
 Wellesley Institute
 Philanthropic Foundations of Canada
 TVO/Get Involved!

38.  Social Enterprise World Forum Debrief – bringing the latest in
social enterprise development to Ontario
 SoCap ReCap

39.  A multi-disciplinary team of MaRS Advisors is available to support
social entrepreneurs
 Paid staff/ Entrepreneurs in Residence/ Consultants/ Volunteers
MaRS Venture Group Social/ Entrepreneurs in Residence
SiG staff
MaRS Business Services
Capital
Advisory
Commercialization
Services
Services
Services
Referrals for Funding
Market Intelligence
Events
Entrepreneurship Education
Entrepreneurship 101
pg 39

41. 1. Strategic Counsel
2. Investment & Funding Exploration
3. Business Model
4. Partnership Exploration
5. Proposal & Marketing Review
6. Current: Psychotherapist

42. 1. AGM & Annual Report 1. Business Model
2. CRS operational review 2. Growth Strategy
3. Business model advice 3. Engage with Board of
Directors
4. Action plan
4. Current: Action plan
5. Funding application
5. Current: Board Retreat
6. Recruitment
7. Current: Business plan

43.  Full time staff
 Allyson Hewitt
 Lisa Torjman
 Carol-Ann Smith
 Marisa Fortune
 Consultants – Social Entrepreneurs in Residence
 Cheryl May
 Jennifer White
 Volunteers
 Albert Plant
 Volunteer EIRs

44.  Social Venture Fund
 Investment Accelerator Fun
 Announced with no
timelines in Liberal
Policy Platform
 Re-announced most
recently in the Ontario
Poverty Reduction
Strategy
 Fundraising Consultant
 Foundation Liaison
 McConnell Foundation
 Metcalfe Foundation
 Laidlaw Foundation
 Ontario Trillium
Cynthia Armour, CFRE
Foundation
 Atkinson Foundation

45.  Get on our mailing list MaRS Discovery District
MaRS Centre
South Tower, Suite 100
 Meet with a staff member 101 College Street
Toronto, Ontario
 Allyson M5G 1L7
 Lisa
T 416.673.8100
 Cheryl F 416.673.8181
E marsdiscoverydistrict@marsdd.com
 Carol-Ann
W www.marsdd.com
 Marisa
 Complete a Discovery Document
 Priority clients:
 Entrepreneurial
 Innovative
 Systems Changers
 Need for enabling technology to scale venture

46.  Projects that SiG@MaRS undertakes with sector partners and/or with
other SiG nodes for maximum impact
 RDSP: A financial tool that allows people with disabilities to start
saving and accumulating assets
 Tyze helps you...
 ...schedule everything from medical appointments to birthday
parties
 ...plan tasks and report on progress
 ...connect with new people who can build and strengthen your
network
 ...tell the story of the person at the centre of the network: their
triumphs and challenges, and how they touch the lives of the
people around them

47.  ONN
 Working with the Ontario Non-profit Network to amend the
Corporations Act in order to reflect the realities of social enterprise
 Ontario Poverty Reduction Strategy
 Section on Social Innovation
 Social Capital Partners
 SiG
 Social Business Website
 Social Investment Exchange
 Feasibility of a CIC
 Social Venture Fund

48.  Social Impact Metrics
 Led by Gillian Kerr
 Top trends in social entrepreneurship – accountability - transparency
 Procurement
 Led by Deepa Darywani
 See SEWF and Ontario Poverty Reduction Strategy
 Regulatory Issues
 Led by Mark Bachman
 Entrepreneurship Education
 Led by Jonquil Eyre
 Social Venture Fund
 Led by Kerri Golden, white paper to be released

49.  Innovative enterprises which combine a strong social purpose with
sound business principles
 Contrast to traditional businesses which are primarily driven by
the need to maximize profit or charities primarily driven to serve a
social need
 May include both for-profit and non-profit entities as long as they
meet SVF investment criteria
Return Continuum
SVF
Target Zone
Grant Funded Social
Revenue
Traditional
Social Enterprise
Non-Profit Purpose
Generating
Business
(larger # in UK/US)
(Charity) Business
Non-Profit
Social (Charitable) Financial (Commercial)
RETURN

50.  Social Impact Criteria
 A strong social value proposition/theory of change for a desired social
outcome integrated into the value proposition of the business model
 Agreement needed on social benefit and measurement of outcomes
 Innovation Criteria
 Sustainably competitive
 External validation of the value to market
 Strong intellectual property (“IP” or innovative business model or
service delivery offering which could generate IP0
 Financial and Business Criteria
 A large addressable market or a significant economic impact with a
viable go-to-market strategy
 A financially viable business model and the appropriate team to succeed
or plan to add to team with financing available.

51.  Social Investment Exchange
 Project being led by Ontario Association
of Food Banks, Toronto Stock Exchange and
SiG@MaRS
 Concept paper and proposal sent to
Province of Ontario
Tamzin Ractliffe, Founder Greater Good
South Africa at the Social
Entrepreneurship Summit 2008
 School for Social Entrepreneurs
 Project being led by George Brown College and SiG@MaRS
 Evidenced-based program currently operating in UK
 Proposal submitted to OTF

52.  That’s up to you
 What’s working?
 What’s not?
 Where would you like SiG@MaRS to focus?
 Anything we should STOP doing?
 Anything you want us to do more of?
 Any gaps in the social innovation literature or
needs of social entrepreneurs that we can help meet?
 Are you working on something we can enable?
 What would you like to say?

53. Allyson Hewitt
Director, Social Entrepreneurship
and Director, SiG@MaRS
ahewitt@marsdd.com
416-673-8410