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Show Don’t Tell: Localized Market Metrics Done Right G. Sax ( @ gsax) Director of Communications 10K Research and Marketing
Who Am I to Talk? I work for a growing residential real estate analytics company. Current products are provided to REALTOR ®  associations, MLSs, brokers. I work for an association.
[object Object],[object Object],[object Object],[object Object],The Things People Want
MLS data is the richest, cleanest and most powerful real estate data available. Own your local space. The gold hasn’t been fully mined...yet. “ Local” implies geography but is so much more. It Starts with MLS Data
The Seedling
Weekly Activity Report
Monthly Market Indicators
Housing Supply Outlook
Local Market Updates
Foreclosures & Short Sales
Blog and Video
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How It Can Be Used
Government Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
News Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
From Foe to Friend ,[object Object],[object Object],[object Object]
Others Telling Our Story
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Unfettered access. Distribution Strategy
Overheard “ Visibility is more important than ability. Secret agents don’t do a lot of business.”
[object Object],Advancing the Concept
[object Object],Advancing the Concept
Just one of many solutions in the works  RIGHT NOW View not just metros but neighborhoods in 2 clicks or less Be elegant and intuitive in your ideas:  VISUALS MATTER Comparison shopping, user control, brand capability One-touch sharing through email, blogs, fan pages, tweets Create Your Own “The Thing”
[object Object],[object Object],[object Object],The Magic Formula
YOU REALLY CAN. But if you don’t want to, there are many people ready to help you. You Can Do This HINT, HINT:
Thank You for Your Time! www.10kresearch.com G. Sax ( @ gsax) Director of Communications 10K Research and Marketing

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Show Don't Tell: Localized Market Metrics Done Right

  • 1. Show Don’t Tell: Localized Market Metrics Done Right G. Sax ( @ gsax) Director of Communications 10K Research and Marketing
  • 2. Who Am I to Talk? I work for a growing residential real estate analytics company. Current products are provided to REALTOR ® associations, MLSs, brokers. I work for an association.
  • 3.
  • 4. MLS data is the richest, cleanest and most powerful real estate data available. Own your local space. The gold hasn’t been fully mined...yet. “ Local” implies geography but is so much more. It Starts with MLS Data
  • 12.  
  • 13.
  • 14.
  • 15.
  • 16.
  • 18.
  • 19. Overheard “ Visibility is more important than ability. Secret agents don’t do a lot of business.”
  • 20.
  • 21.
  • 22. Just one of many solutions in the works RIGHT NOW View not just metros but neighborhoods in 2 clicks or less Be elegant and intuitive in your ideas: VISUALS MATTER Comparison shopping, user control, brand capability One-touch sharing through email, blogs, fan pages, tweets Create Your Own “The Thing”
  • 23.
  • 24. YOU REALLY CAN. But if you don’t want to, there are many people ready to help you. You Can Do This HINT, HINT:
  • 25. Thank You for Your Time! www.10kresearch.com G. Sax ( @ gsax) Director of Communications 10K Research and Marketing