John Perriello Realtor in CT
I ALWAYS INCLUDE A HOME WARRANTY WITH EVER LISTING!
What a great sence of peace when you leave your home, to know that no one will be calling you if something is to go wrong with any mechanical feature after you sold.
So you checked out a new product on the market but decided not to buy. Isn’t it funny how everywhere you go, from Facebook and Twitter to a blog or forum, you see an advertisement for a similar product? Behavioral targeting is like a slice of heaven for marketers, making it much easier to tailor marketing information specifically to consumers. And consumers avoid seeing irrelevant advertisements. Seems like a win-win situation, right?
The jury is still out on whether behavioral targeting is an invasion of privacy or not in today’s tech world. Join our panel of experts and us in this live webinar as we chime in on these points:
· Guiding consumers in online choices to opt out of advertising
· Improving transparency with behavioral targeting
· Implementing ads with consideration
· Tracking ads diligently
Big data and predictive analytics
Technological progress has made big data ready to shake up the portal and real estate industry. It is about transforming the business models and processes of all participants, such as agents, buyers, sellers, portals in the real estate space. It is the differentiating factor for developers in highly competitive markets. Big data combined with social media and bots it provides a winning formula to those who embrace it.
Savannah Adams (Speaker) Designer, Formidable
Joe Alterio (Speaker) Creative Director, Formidable
UX patterns have been in heavy use for ten years now, but they possess a tactical and interaction focus that sometimes limits their value in a holistic view of how to design a good total User Experience, not just a good User Interaction. Formidable’s design practice is based on the belief that everyone, including users, are at their best when they have what they need. When asked to help a large multinational food corporation develop interaction model tests around a new way to deliver products, Formidable knew interaction-model based pattern testing wasn’t enough. The problem was multi-channel, multi-device, and introduced entirely new paradigms to a customer base. Our session explores our model for eliciting emotions in user testing through narrative and play-based techniques, resulting in better, more specific data for building user products. How could we cut to the heart of what customers actually want, and how could we reliably predict how customers would react? Join us to find out how our model worked and how it can amplify user interaction testing on the whole.
Data Enrichment Series: Data Enrichment Using Spectrum OnDemandPrecisely
Data powers analytics, driving industry workflows anywhere from identity resolution to site selection. Precisely’s robust data portfolio provides the variety of datasets needed to conduct
complex analytics across industries.
Built for versatility, these datasets can be used in Precisely software environments to enrich existing location and consumer data for deeper business insights.
View this on-demand webinar to learn how to:
• Identify unique characteristics about your best customers
• Improve targeting, acquisition, and retention
• Understand customer profitability
John Perriello Realtor in CT
I ALWAYS INCLUDE A HOME WARRANTY WITH EVER LISTING!
What a great sence of peace when you leave your home, to know that no one will be calling you if something is to go wrong with any mechanical feature after you sold.
So you checked out a new product on the market but decided not to buy. Isn’t it funny how everywhere you go, from Facebook and Twitter to a blog or forum, you see an advertisement for a similar product? Behavioral targeting is like a slice of heaven for marketers, making it much easier to tailor marketing information specifically to consumers. And consumers avoid seeing irrelevant advertisements. Seems like a win-win situation, right?
The jury is still out on whether behavioral targeting is an invasion of privacy or not in today’s tech world. Join our panel of experts and us in this live webinar as we chime in on these points:
· Guiding consumers in online choices to opt out of advertising
· Improving transparency with behavioral targeting
· Implementing ads with consideration
· Tracking ads diligently
Big data and predictive analytics
Technological progress has made big data ready to shake up the portal and real estate industry. It is about transforming the business models and processes of all participants, such as agents, buyers, sellers, portals in the real estate space. It is the differentiating factor for developers in highly competitive markets. Big data combined with social media and bots it provides a winning formula to those who embrace it.
Savannah Adams (Speaker) Designer, Formidable
Joe Alterio (Speaker) Creative Director, Formidable
UX patterns have been in heavy use for ten years now, but they possess a tactical and interaction focus that sometimes limits their value in a holistic view of how to design a good total User Experience, not just a good User Interaction. Formidable’s design practice is based on the belief that everyone, including users, are at their best when they have what they need. When asked to help a large multinational food corporation develop interaction model tests around a new way to deliver products, Formidable knew interaction-model based pattern testing wasn’t enough. The problem was multi-channel, multi-device, and introduced entirely new paradigms to a customer base. Our session explores our model for eliciting emotions in user testing through narrative and play-based techniques, resulting in better, more specific data for building user products. How could we cut to the heart of what customers actually want, and how could we reliably predict how customers would react? Join us to find out how our model worked and how it can amplify user interaction testing on the whole.
Data Enrichment Series: Data Enrichment Using Spectrum OnDemandPrecisely
Data powers analytics, driving industry workflows anywhere from identity resolution to site selection. Precisely’s robust data portfolio provides the variety of datasets needed to conduct
complex analytics across industries.
Built for versatility, these datasets can be used in Precisely software environments to enrich existing location and consumer data for deeper business insights.
View this on-demand webinar to learn how to:
• Identify unique characteristics about your best customers
• Improve targeting, acquisition, and retention
• Understand customer profitability
These slides were presented during the SEMrush webinar "Storytelling with Data". You can view the video and read the transcript here >>> https://www.semrush.com/webinars/storytelling-with-data/
Show Don't Tell: Localized Market Metrics Done RightGreg Sax
This presentation is relevant to associations, brokers, and agents. All of these entitities want an opportunity to control their local real estate message. Brokers and agents want to reach clients with compelling, trustworthy messages. Associations want their news releases to always be a first resource. By "control" I don't mean spin. Spin is gross. I'm talking about best practices for creating accurate, compelling, actionable information.
Presented at NTMA, includes discussions on supply chain opportunities and risks, conflict minerals, and guest speakers from LiveSource clients' Kimberly-Clark and IMMI | LiveSource.com
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
These slides were presented during the SEMrush webinar "Storytelling with Data". You can view the video and read the transcript here >>> https://www.semrush.com/webinars/storytelling-with-data/
Show Don't Tell: Localized Market Metrics Done RightGreg Sax
This presentation is relevant to associations, brokers, and agents. All of these entitities want an opportunity to control their local real estate message. Brokers and agents want to reach clients with compelling, trustworthy messages. Associations want their news releases to always be a first resource. By "control" I don't mean spin. Spin is gross. I'm talking about best practices for creating accurate, compelling, actionable information.
Presented at NTMA, includes discussions on supply chain opportunities and risks, conflict minerals, and guest speakers from LiveSource clients' Kimberly-Clark and IMMI | LiveSource.com
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
Rethinking residential real estate: 2023 and beyondAppFolio
The past few years have accelerated underlying trends in how people live, work, and play within the built environment. At the same time, technology has democratized access to capital and information, changing the way residents use physical space. Value is shifting away from the assets themselves toward those who understand the needs of specific end users and can use technology to deliver comprehensive, on-demand solutions. With all of these changes, there is an urgent need for operators to think differently about their properties, customers, and competition.
In this webinar, Dror Poleg shares his perspectives based on two decades of experience working across four continents alongside the world’s leading real estate investors. Watch now to receive key insights on how to take advantage of emerging opportunities and transform your organization, project, venture, or career.
Purplegator, recently named to the Inc. 5000 and the Philly 100, presents its 2023 capabilities. For more information, please contact us at sales@purplegator.com .
Capabilities --
Purplegator is a marketing agency and consulting firm. We help your industry engage and acquire by blending our mobile and telecom technology with our creative services.
Geotargeting Mobile Advertising
SMS Text Message Marketing and Messaging
MMS Text Message Marketing and Messaging
IVR (Interactive Voice Response) Service Bureau
Inbound and Outbound Telemarketing
Pay Per Click Advertising (Search)
Video Production
Web Development
Social Media Management
Social Media Advertising
Promotional Products
Reviews Management
Search Engine Optimization (SEO)
Platforms & Partners Include:
Meta: Facebook & Instagram
Google
YouTube
X (formerly Twitter)
LinkedIn
TikTok
Snapchat
Reddit
Mobile Apps
The Mobile Web
Retargeting
Streaming Audio
Call 610-688-6000 or visit us at https://purplegator.com .
Mining the Undiscovered Market: Using Location and Consumer Data to Target Gr...Precisely
Looking for new customers in an existing service area? What new services may an existing customer find valuable? Gaining an intimate understanding of who is located in your best coverage areas is fundamental to generating the highest level of revenue from your network and strengthening customer loyalty.
Wireless and wired telecom providers use geocoding, consumer data, and location analytics for subscriber acquisition. How well it works depends on hyper-accurate geocoding and a rich set of data attributes augmenting a correct residential or business address.
Real-Time Outsource: Social Media Management & OptimizationReal-Time OutSource
Real-Time Outsource is a full-service optimization & management firm specializing in all things social media. At Real Time, we understand our clients each have different goals and therefore every social media solution is completely customized to your needs.
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...Tinuiti
A new medium known as OTT (over-the-top) advertising has emerged, allowing brands to reach viewers through streaming video services and devices, such as smart or connected TVs. OTT advertising is a viable component of a brand’s performance media mix. OTT is much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. As OTT viewership continues to explode, discover opportunities that can surface for your brand by adopting OTT video to support your sales and marketing goals.
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
We endure gratification for every experience we offer, created to share something meaningful. It may not resonate with the majority, but that makes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.
VISUALIZER
Design your space in your style with our very own Visualizer. Now, you can choose the tiles of your liking from our wide selection and see how they would look in a space. Select the tile from the multiple options and the visualiser will replace the surfaces in the image with the selected tiles. This way, instead of just your imagination, you can choose the tiles for your place by getting an actual picture of how they would look in a space. So, design your space the way you desire digitally and implement it in real life to get the best results!
You can also share this visualiser with others to help them design their space.
Committed to delighting customers with world-class ceramic products and services. Make Simpolo synonymous with the best quality and set new benchmarks of excellence for all stakeholders. Pursue best business practices with utmost integrity to make Simpolo an exciting organisation to work with, for vendors, channel partners, investors and employees alike.
Gain worldwide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.
Rams Garden Bahcelievler - Istanbul - ListingTurkeyListing Turkey
Implemented by Rams Global in Bahcelievler, the Rams Garden Bahcelievler Apartments includes 796 residences of different types from 2+1 to 5+1.
Next to the project, which will have 33 thousand square meters of green area, there will be 42 thousand 300 square meters of woodland. There will also be a 210-meter-long pond in the landscape of the project. There are 94.5 square meters of green space per flat.
Rams Garden Bahcelievler Apartments, which has 8 times more green space than the average of Istanbul with its 33 thousand square meters of green area located within a total of 75 thousand square meters, offers various housing options from 2+1 to 5+1.RAMS Garden has brought a lifeline to the construction industry.
Rams Global, which has signed projects in many places from Dubai to Phuket and delivered more than 20 thousand residences, is now starting new projects in Istanbul.
Rams Garden Bahcelievler is located 9 minutes from Metroport AVM, 5 minutes from Marmara Forum AVM, 12 minutes from Kazlıçeşme beach, 9 minutes from Yıldız Technical University, 7 minutes from Istinye University, 9 minutes from Ramada Hotel and Medicana Hospital.
https://listingturkey.com/property/rams-garden-bahcelievler-apartments/
Keep Your Home Naturally Cool and Warm Out Change in Seasons
Vinra Construction is a private limited company registered under the ROC. The management has an experience of over 15 years of understanding the needs and delivering apt solutions to the end users We are providing turnkey solutions in construction fields. like Construction, Interior Designing Facility Management, Plantation Management, etc..
Vinra Construction Tech Enabled Company for Eco-Friendly Home Construction
Contact With Vinra for a Greener Future >>> Call us @ 888 4898 765
Total Environment Tangled Up In The Green - Residential Plots Where Nature an...JagadishKR1
Embark on a journey where lush landscapes and contemporary living converge at Total Environment's Tangled Up In The Green Residential Plots in Devanahalli, Bangalore. Surrounded by verdant expanses, these plots offer an idyllic setting for your dream home. Immerse yourself in the serenity of nature while enjoying the finest amenities and design, where every moment is a harmonious blend of luxury and tranquility.
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
Recent Trends Fueling The Surge in Farmhouse Demand in IndiaFarmland Bazaar
Embarking on the journey to acquire a farmhouse for sale is just the beginning; the real investment lies in crafting an environment that contributes to our mental and physical well-being while satisfying the soul. At Farmlandbazaar.com, India’s leading online marketplace dedicated to farm land, farmhouses, and agricultural lands, we understand the importance of transforming a humble farmland into a warm and inviting sanctuary. Let's explore the fundamental aspects that can elevate your farmhouse into a tranquil haven.
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
1. P.R.I.D.E“We take PRIDE in helping you create the home of your dreams”. By: Blake Dudek, Adam Hauff, Yana Klebanov, Leo Martinez, Shanil Patel & Katherine Patton
2. Introduction Company/Product Overview: Targeting online real-estate industry 360° Panoramic view Real time virtual tour Customization (home-furnishings industry) Add Furniture Wall Color 24-hour technical support team P.R.I.D.E Progressive. Remote. Innovative. Design. Experience. Mission Statement: “Provide customers with the comfort, flexibility, and innovation to experience a revolutionary property search, on an online customizable platform.”
5. Secondary Market Research Market Assessment: Real Estate Sales & Brokerage $87.7 billion revenue Residential Sales = 50% of Product & Services segmentation Annual growth 5.0% next 10-15 years Industry expected to grow in 2011 by 3.6%
6. Secondary Market Research Continued: Current Market Competitors Top 10 Virtual Tour Vendors Source: Hitwise.com - Real-Time Competitive Intelligence. All data shown from March, 2010. *Custom subcategory defined. Top Competitor Market Prices: Visual Tours (direct competitor) $199 starter kit, $29.95 monthly cost Tour Factory $1458.60 (annual subscription costs+ add on features per home)
8. Tactical Launch Decisions Launch Tactic: Price Introductory Pricing: Exclusive Realtor Market Research shows: Coldwell Banker will pay $1000 flat rate fee per house Charging home-furnishing company $5,000 per month IKEA chosen for home-furnishing host
9. Tactical Launch Decisions Launch Tactic: Place Located on realtors website Website description Home on the left of screen Catalogue and paint colors on the right PRIDE logo and realtor logo’s side by side Distribution Channel: Direct distribution between Realtors and PRIDE
10.
11. Tactical Launch Decisions Launch Tactic: Promotion Search Engine Optimization When users search for us we want to be first Cost Calculated for such achievement Estimated Number of Pages with PRIDE in their name: 7,600,000 Business with name PRIDE: 116,923 Cost Estimate to be number 1: $11,135.35/month
12. Test Marketing Test parameters: Location: Boston (local based and established networks) Median Income Level 2009: $59,979 Median house or condo value in 2009: $375,700 Median gross rent in 2009: $1,196 Demographics: Average age living in city is 24-55. Median is 32.5 years. Completed level of college degree: 60.9% Easy barriers to entry Duration 24-36 months Type of consumer: Mediocre spender who is educated and technological capable of adapting to product
13. Assumptions for Pro Forma Assumption 1: Average Sales Price $627,000 (Trulia) Assumption 2: Realtors Sales are assisted 70% by internet listings (Baltimore City) Assumption 3: One agent sells on average 7 homes per year (Bureau of Labor Statistics) Assumption 4: Inflation at 5% per year (Inflation Rate) Assumption 5: Taken into account for predicted revenue that IKEA will pay a maximum of $5,000/month for catalog on website Assumption 6: 200 apartments per year per city Assumption 7: Expand by 1 city per year
18. Exhibit 2: Distribution Distribution: Large Realtors (Hammond Residential, Pembroke Real Estate, Re/Max & Coldwell Banker*) Realtors gain competitive advantage Consumers would have better visibility Seamless integration with website-users would not have to visit a new URL
25. Bibliography (MLA): "Boston, Massachusetts (MA) Profile: Population, Maps, Real Estate, Averages, Homes, Statistics, Relocation, Travel, Jobs, Hospitals, Schools, Crime, Moving, Houses, News, Sex Offenders." Stats about All US Cities - Real Estate, Relocation Info, House Prices, Home Value Estimator, Recent Sales, Cost of Living, Crime, Race, Income, Photos, Education, Maps, Weather, Houses, Schools, Neighborhoods, & More. Web. 19 Apr. 2011. <http://www.city-data.com/city/Boston-Massachusetts.html>. "Boston Real Estate." Real Estate MarketConditions. Web. 19 Apr. 2011. <http://ziprealty.typepad.com/marketconditions/boston_real_estate/>. "Boston Average & Median Listing Prices - Trulia.com." Trulia - Real Estate, Homes for Sale, Sold Properties, Apartments for Rent. Web. 19 Apr. 2011. <http://www.trulia.com/real_estate/Boston-Massachusetts/market-trends/>. Flat Fee MLS Listing, For Sale By Owner - FSBO, Home Buyer Rebate. Web. 19 Apr. 2011. <http://www.bloomkey.com/negotiate_real_estate_commission_rates.php>. Baltimore City Real Estate - Free Online Guide to Buying Selling Renting Houses, Condos, Homes, Apartments, Commercial,& Investment Property in Charm City, Maryl&.Web. 19 Apr. 2011. <http://www.baltimorecityrealestate.com/investors.htm>. "Average Home Sales Prices in All Regions of the United States." Real Estate ABC - Information on Buying & Selling A Home. Web. 19 Apr. 2011. <http://www.realestateabc.com/outlook/overall.htm>. "Real Estate Brokers & Sales Agents." U.S. Bureau of Labor Statistics. Web. 19 Apr. 2011. <http://www.bls.gov/oco/ocos120.htm>.
Editor's Notes
Coldwell Banker- want to gain advantage over Re/MaxIKEA-interested in innovative marketing and put 70% of budget in product catalogue marketing
Motivating distribution: Reduction of the distributor’s cost of doing businessBy increasing efficiencies of agents we have helped the agencies gain profit because the agents are able to show more homes per day
Generate interest initially, that’s how we get our actual investor
