Jake Dhillon, profile picture
Uploaded byJake Dhillon
PPTX, PDF362 views

MAG MARKETING PLAN 2008

The document discusses strategies for online marketing. It begins with an analysis of past failures in online marketing and the rise of Google's search dominance. It then covers trends in search marketing, advertising costs shifting online, and the fate of traditional advertising agencies. Various online marketing strategies are proposed, including search engine optimization, local marketing, social media, blogging, and video. Metrics on leads and customer demographics are also presented. The goal is to optimize online marketing efforts to generate more leads and capture market share.

Embed presentation

Download to read offline
1 / 120
2 / 120
3 / 120
4 / 120
5 / 120
6 / 120
7 / 120
8 / 120
9 / 120
10 / 120
11 / 120
12 / 120
13 / 120
14 / 120
15 / 120
16 / 120
17 / 120
18 / 120
19 / 120
20 / 120
21 / 120
22 / 120
23 / 120
24 / 120
25 / 120
26 / 120
27 / 120
28 / 120
29 / 120
30 / 120
31 / 120
32 / 120
33 / 120
34 / 120
35 / 120
36 / 120
37 / 120
38 / 120
39 / 120
40 / 120
41 / 120
42 / 120
43 / 120
44 / 120
45 / 120
46 / 120
47 / 120
48 / 120
49 / 120
50 / 120
51 / 120
52 / 120
53 / 120
54 / 120
55 / 120
56 / 120
57 / 120
58 / 120
59 / 120
60 / 120
61 / 120
62 / 120
63 / 120
64 / 120
65 / 120
66 / 120
67 / 120
68 / 120
69 / 120
70 / 120
71 / 120
72 / 120
73 / 120
74 / 120
75 / 120
76 / 120
77 / 120
78 / 120
79 / 120
80 / 120
81 / 120
82 / 120
83 / 120
84 / 120
85 / 120
86 / 120
87 / 120
88 / 120
89 / 120
90 / 120
91 / 120
92 / 120
93 / 120
94 / 120
95 / 120
96 / 120
97 / 120
98 / 120
99 / 120
100 / 120
101 / 120
102 / 120
103 / 120
104 / 120
105 / 120
106 / 120
107 / 120
108 / 120
109 / 120
110 / 120
111 / 120
112 / 120
113 / 120
114 / 120
115 / 120
116 / 120
117 / 120
118 / 120
119 / 120
120 / 120
LOGO Jake Dhillon 1/29/2015 1
1/29/2015 2
1/29/2015 3
1/29/2015 4
1/29/2015 5 Can you Grow During a Recession? How CanWe Capture Market Share? What are our Strengths? How CanWe Better Utilize Given Resources? RESTRUCTURE
1/29/2015 6 Marketing Providers Monthly Costs Yearly Costs AutoUSA 2500 30,000 Autotrader.com 5908 70896 Cars.com 4500 54,000 Costco 2500 30,000 AAA 2200 26,400 RedBook 300 3,600 Cobalt 660 7,920 OnStation 2,000 24,000 SEO Consultation (Secret Weapon) 4500 54,000 Imagination - 20 Websites 65 3,280 Idearc (Verizon, Superpages) 9.95 120 Yahoo Local 9.99 120 CitySearch 9.95 120 Google ADwords 1500 18,000 Deborah Finn Agency 4,000 48,000 Jobings.com 300 3,600 LA Times 10,000 120,000 Actual Internet Dept Marketing 3160 37,920 Used Cars 10408 124,896 Fleet 5000 60,000 New Expenses 6,595 81,640 Eliminated Expenditures 8,800 105,600 Savings Rerouted to Google Adwords 2205 26460 Total Advertising Expense 40962.89 494,056 Average Advertising Expense 2409.581765 59,360 Initial Cost for SEO Consultant Setup 6500 (ADD 2000 Onsite) Initial Setup for OnStation - 1st Month 2998 (ADD 1000 Setup) Intial Cost for Imagniation Websites 2899 (Build Out For Sites) Total Cost for Initial One Time Setup 12397
1/29/2015 7 1 1 1 2500 5908 4500 2500 2200 300 660 2,000 4500 65 9.95 9.99 9.95 1500 4,000 300 0 1000 2000 3000 4000 5000 6000 7000 CostBasis Marketing Providers Martin Budget (Monthly) Series1 Series2 Series3 Series4
1/29/2015 Contents Web Marketing History1 Current Trends2 Current Marketing Strategy3 Proposed Marketing Outline4 8
How Do We Get There? 1/29/2015 9
1/29/2015 10 Internet ISPs Search Engines Content Portals Mobile Networks
1/29/2015 11
Search Engine Optimization Question: The internet is the world’s biggest library.TheWeb has billions of pages of information.With this much data, how do you find the page that contains the information you are looking for? Answer:You use a search engine or a directory which will point you in the right direction. 1/29/2015 12
1/29/2015 Background Questions What is the Average Buyer’s Motivations?  Trust, Equitable deal, Value Why did online marketing never deliver? Why did the Internet Never Full fill its Promise? I am going to tell you what worked in the past and what is working TODAY! And I am going to tell you what I think will CONTINUE to work for TOMMOROW! 13
Failure of Early Web 1.0 Marketing Your Website Yahoo Google MSN AOL Customers would previously pay for multiple online relationships, no competitive advantage 1/29/2015 14
Dot.bomb Casualties # 1 Webvan.com (1999-2001) # 2 Pets.com (2000) # 3 Kozmo.com (1998-2001) # 4 Flooz.com (1998-2001) # 5 eToys.com (1997-2001) # 6 Boo.com (1998-2000) # 7 MVP.com (1999-2000) # 8 Go.com (1998-2001) # 9 Kibu.com (1999-2000) # 10 GovWorks.com (1999-2000) 1/29/2015 15
WEB MARKETING EVOLUTION What do we do now? 1/29/2015 16
Web 1.0: Search Confusion Simplicity = Success!!! 1/29/2015 17 Evolution of Search Marketing
Search Marketing 2000 Search Marketing 2008 1/29/2015 Google’s Rise to Power 18
Google Grinds its way to the TOP! Google Yahoo Others 1/29/2015 19
Marketplace Example Yahoo.com was in serious trouble in 2001 and 2002 because it ignored the Economic Environment  they charged too much and lost ad revenue Competitive Environment  they misjudged the impact of the entrance of Google into the market Technological Environment  some say they were not using the most advanced algorithm as upstart Google 1/29/2015 20
Google’s Web Dominance 1/29/2015 21
Taming the 800lb Gorilla Google will control over 90%of all Internet Search Marketing within the next Calendar Year!!! 1/29/2015 22 $$$ $$$
1/29/2015 23 •Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.
1/29/2015 24
1/29/2015 25
1/29/2015 26
Marketing Trends in Advertising 1/29/2015 27 Consolidation Online Advertising Doubles Expansion into Traditional Media Unified Marketing Provider
Marketing Trends 1/29/2015 28
Cost of Traditional vs. Online Marketing 1/29/2015 29
The Fate of Traditional Advertising Agencies Print Radio T.V. 1/29/2015 30
How Can We Draw Our Customers Question: Better yet, how do you ensure customers find your website OR how do you stand out from the crowd and get InternetVisibility? Answer: Search Engine Optimization 1/29/2015 31
1/29/2015 32 Local Marketing 82% of Car Buyers Purchase within a 12 mile Radius of the Dealership 70% of Car Buyers do their research online before entering a dealership 85% of all search traffic is facilitated through Google
1/29/2015 Progress Diagram Local County Regional 33
What makes us different? Online There is no distinction between a Multibillion Dollar company and ours, other then design, implementation, and creativity. 1/29/2015 34
1/29/2015 35
1/29/2015 36
1/29/2015 37
1/29/2015 38
1/29/2015 39 Online Directories Social Reviews Blogging Video Linking Sites Local Portal Sites Local Organizations
AutoUSA Lead Locations – Feb 2008 1/29/2015 40 1. Los Angeles - Average Distance 6.26 (30.22% - 42 requests) 2. Beverly Hills - Average Distance 4.40 (6.47% - 9 requests) 3. North Hollywood - Average Distance 11.41 (4.32% - 6 requests) 4. Sherman Oaks - Average Distance 8.29 (3.6% - 5 requests) 5. Van Nuys - Average Distance 11.07 (3.6% - 5 requests) 6. Woodland Hills - Average Distance 12.43 (2.88% - 4 requests) 7. Carson- Average Distance 16.10 (2.88% - 4 requests) 8. Marina del Rey - Average Distance 3.44 (2.88% - 4 requests) 9. Inglewood - Average Distance 7.72 (2.16% - 3 requests) 10. Malibu - Average Distance 16.23 (2.16% - 3 requests) 11. Calabasas - Average Distance 13.35 (2.16% - 3 requests) 12. North Hollywood - Average Distance 10.52 (1.44% - 2 requests) 13. Culver City - Average Distance 3.64 (1.44% - 2 requests) 14. Santa Monica - Average Distance 2.32 (1.44% - 2 requests) 15. West Hollywood - Average Distance 5.59 (1.44% - 2 requests) 16. Camarillo - Average Distance 34.39 (1.44% - 2 requests) 17. Chatsworth - Average Distance 16.97 (1.44% - 2 requests) 18. Panorama City - Average Distance 13.37 (1.44% - 2 requests) 19. North Hills - Average Distance 14.07 (1.44% - 2 requests) 20. Oxnard - Average Distance 40.30 (1.44% - 2 requests)
1/29/2015 41
1/29/2015 42
1/29/2015 43
There are 2 types of Traffic • SEO • Directory Listing • Social Linking FREE • Banner • Pay Per Click (PPC) • Sponsored Links PAID 1/29/2015 44
1/29/2015 45
1/29/2015 46
Geo-Targeting Potential Markets This option is perfect for: • Reaching a service area (plumbers, restaurants) • Local Business (onsite computer repair) • Offers to a specific audience (downtown Chicago) 1/29/2015 47
FOCUS OF BROAD BASED REGIONAL DOMINANCE How do we make ourselves known to our Neighbors 1/29/2015 48
SEO Lifecycle 1/29/2015 49
1/29/2015 50
1/29/2015 51
1/29/2015 52
1/29/2015 53
SEO / SEM Consultant 1/29/2015 54
1/29/2015 55
1/29/2015 56
1/29/2015 57
1/29/2015 58
1/29/2015 59 As we increase our Advertising online, and capture more of the market, the corrollary effect is that our competition will see less and less ROI and pull out alltogether..
Marketing Break-Even 1/29/2015 60
SEO / SEM Secondary Purpose There are only 3 Tasks. Create Money Sites Create SupportingSites – Sites that support your money site – Sites that support your supporting sitesGet Links to ALL of them! 1/29/2015 61
Links pointing to your site have certain attributes: Followability:Whether the link will be followed by search engine spiders. Static vs. dynamic; ‘no follow’ Reputation:What the link tells the search engineAnchor text in the link and text surrounding the link set reputation. Perceived Quality: •One way links (good) vs. multidimensional (not so good) •Links from whitelisted sites (great) vs. low PR (poor) or link •farms (worst) 1/29/2015 62
Web 2.0 Marketing 1/29/2015 63 Martin Newspaper Local Myspace Google
SUCCESS ELEMENTS FOR BUILDING A POWERFUL ON-LINE (and OFF-LINE) BUSINESS •Lead Generation •SEM (Search Engine Optimization and PPC) •Web Analytics – Track, analyze, test… •Powerful Stories •Client Retention (using online follow-up sequences) •Stickiness (Community) •Collaboration •Affiliate Marketing 1/29/2015 64
1/29/2015 65
1/29/2015 66
1/29/2015 67
1/29/2015 68
1/29/2015 69
1/29/2015 70
1/29/2015 71
Customer Demographics 20-30 30-40 40-50 50-just damn old! 1/29/2015 72
1/29/2015 73
Social Networking 2008 1/29/2015 74 80.74% 10.32% 1.18% 0.88% 0.87% 0.73% 0.72% 0.72% 0.69% 0.67% 0.49% 0.48% 0.34% 0.26% 0.18% 0.18% 0.18% 0.14% 0.11% 0.11% Market Share of US InternetVisits toTop 20 Social Networking Sites February 2007* Market Share 1 MySpace www.myspace.com 2 Facebook www.facebook.com 3 Bebo www.bebo.com 4 BlackPlanet.com www.blackplanet.com 5 Xanga www.xanga.com 6 iMeem www.imeem.com 7 Yahoo! 360 360.yahoo.com 8 Classmates www.classmates.com 9 hi5 www.hi5.com 10 Tagged www.tagged.com 11 LiveJournal www.livejournal.com 12 Gaiaonline.com www.gaiaonline.com 13 Friendster www.friendster.com 14 Orkut www.orkut.com 15 Live Spaces spaces.live.com 16 HoverSpot www.hoverspot.com 17 Buzznet www.buzznet.com 18 Sconex www.sconex.com 19 MiGente.com www.migente.com
Social Networking 2.0 1/29/2015 75
1/29/2015 76
1/29/2015 77 Social Bookmarking • Interlinking • Create Networks Add to All Our Sites • Create Profiles • Make Social Groups Build your own Content
Static pages seemed to go out of style as the Blog was introduced. WOW! All we had to do then was put up a Free blog at blogger.com and ….  Blog and Ping!  Add RSS feeds  Blog and Ping!  Add Anything  Blog and Ping!  Blog and Ping! ...... 1/29/2015 78
Blogging creates its own social network, that is reinforced by multiple links across multiple sub-sites 1/29/2015 79
Video Content is now KING 1/29/2015 80
1/29/2015 81
1/29/2015 82
1/29/2015 Our Business GM/Cobalt AutoUSA InfoUSA.com Google.com • Search Engines is a Design Digital Content & Contents mall developed by Guild Design Inc. • Directory Services is a Design Digital Content & Contents mall developed by Guild Design Inc. • Lead Providers is a Design Digital Content & Contents mall developed by Guild Design Inc. • Cobalt is a Design Digital Content & Contents mall developed by Guild Design Inc. • Martin Auto Group is a Design Digital Content & Contents mall developed by Guild Design Inc. Hierarchy of Online Marketing 83
The Buying Cycle 1/29/2015 84
GLOBAL INDUSTRY STATS If you are a company selling a product or a service to the public, 30% of prospects will buy from you, 15% will never buy from you no matter what you do and the other 55% need to be touched on a daily/weekly/quarterly or some other recurring basis to convert them to a customer. You typically lose about 10% of your customer list, for every month that you do not contact them. 80% of individuals that request information on a product or service that you sell will end up buying from your competitors. 1/29/2015 85
Dealership Cycle New Car Sales •Walk-In •Internet Service •Walk-In •Internet Used Car Sales •Walk-in •Internet 1/29/2015 86
1/29/2015 87
1/29/2015 88
Email Marketing - OnStation Purchase Follow-up Service Marketing Specials Lease Ends 1/29/2015 89
CURRENT INTERNET STRUCTURE What can we do differently, and lower our costs? 1/29/2015 90
1/29/2015 91
Capturing our Customers www.martinautogroup.com Search Engine Marketing Lead Providers Traditional Advertising 1/29/2015 92
Customer Capture and Retention Step 1 • PhoneCalls • Email Inquiries • Walk-Ins Step 2 • Rapid Email Response • Smart Phones • WebsiteAutomation Step 3 • Set up Instant Close • Get Customers into the DEALERSHIP!!! 1/29/2015 93
Management through Empowerment  “The conventional definition of management is getting work done through people, but real management is developing people through work.”  “Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.”  “Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them.”  “Organization doesn't really accomplish anything. Plans don't accomplish anything, either. Theories of management don't much matter. Endeavors succeed or fail because of the people involved. Only by attracting the best people will you accomplish great deeds.” 1/29/2015 94
1/29/2015 95 Sales and Service Back Office Managers GM
Customer Focus 1/29/2015 96
1/29/2015 97
1/29/2015 98
Sales Process 1/29/2015 99
CONTENT MEDIA CREATION How do we get more prospects in the door 1/29/2015 100
1/29/2015 101 Use Information CaptureTechnologies to increase Customer Retention and Overall Closing Ratios Enable Portals to Directly Interface with Customers Service Sales Increase ourWeb Presence through Diversification Services Treat all aspects of our business functions separately online Products Services
Specific Brand Isolation 1/29/2015 102  We need to treat each brand as a separate business entity, for online there is no distinction to the customer. We need to treat all our internal business functions as separate programs unto themselves, for the same reason. Also, it creates a much large web presence. All our secondary Sites will link to our Primary Cobalt site, or our Primary Non-Cobalt sponsored Flash Site.
1/29/2015 103
1/29/2015 104 Hybrid Re-Evolution Opening Flash pages has the Yukon bust into leaves  Yukon Denali  Green Renewables Focus  Links to other Green Businesses locally  Average Mileage Chart  Rundown Timer of Gas Saved each day, compared to normal Yukon  The only large Hybrid SUV on the market emphasis  List technological features (OnStar, GPS, Etc…)  Future Escalade  When it is going to be released  Spy Photos and speculation links to blogs.
Saab of Santa Monica is Now Saab of Beverly Hills How do we introduce ourselves as the premier SAAB dealership in LA?  Emphasize that we are now transitioning the same great service and sales to a new location just down the street  Make a blow up of our new car out this September  Have the screen show the Convertible, and Station Wagon  Play on the heritage of Saab and it’s the soul of its market base  Big Letters - address and map  Provide a clear map and write directions from every major highway  Create a Google maps link on webpage 1/29/2015 105
SAAB Variants Saab 93 Saab 93 Convertible Saab 9-7x – Aero (2009) Saab 95 Blackbird (2009) 9-1 Uber Crossover(2009) 9-4x (concept SUV) Aero X (Technology Concept) 1/29/2015 106
 Cadillac CTS  Motortrend ‘Car of the Year”  Dynamic new styling and appointments  List technological features (Onstar, GPS, Etc…)  Cadillac V-sport  Ultra - High-Performance  The New Soul and Passion of Cadillac  Cadillac STS  Cadillac XLR  Cadillac DTS  A true full size luxury sedan  Cadillac Escalade  ESV  EXT 1/29/2015 107
 Pontiac G5  Pontiac G6  Coupe  Convertible  Pontiac G8  The New Performance Image of Pontiac  Pontiac Solstice  Fun in the Sun in Santa Monica  Emphasize the LA lifestyle  Pontiac Vibe  Completely Redesigned  Amazing Gas Mileage  Functionality and Fun  Pontiac Hybrid? 1/29/2015 108
GMC – Cars and Trucks  GMC Acadia  Link all outside Reviews  GMC Sierra Truck Line  All reiterations of the Sierra Line  1500  2500  3500  Denali  History of the Sierra Line  GMC Savanna  Light and Heavy Industrial Equipment 1/29/2015 109
Fleet / Broker Department 1/29/2015 110
 First Page – Featured Car  Rotating pictures of our cars – Similar to Records on iTunes  Click on a car, get all the information, sub pictures, history, and carfax  Show Roger how to tweak this site and Autotrader to maximize exposure  Call to action must be immediate – Activity on the site or click on a carfax link sends an immediate activation of IM, or Video Chat widget (Create Avatar)  Direct link to Roger’s Email, Phone, and Instant Messenger 1/29/2015 111
Internet Fleet Department 1/29/2015 112
Martin GM Goodwrench Service  First Page  Header – Show all GM Brand Logos that we service in bold and large flash  Featured Seasonal Service Special on right  Second side, current customer log in, with automated appointments  This will help capture customer information for our CRM and Marketing  Second Page  Photo Avatars linked to each Service Personnel, with direct links to their terminals and phones  Virtual Book of appointments and current status of their vehicle service 1/29/2015 113
1/29/2015 114 Auto Body and Parts
1/29/2015 115
1/29/2015 116 Cadillac Pontiac GMC Saab
1/29/2015 117
1/29/2015 118
1/29/2015 119
LOGO Jake Dhillon 1/29/2015 120

More Related Content

PDF
Jose Nino: Perry Ellis International Case Study
byAmblique
 
PDF
Monologue to Dialogue Social Media And Digital Marketing MWalsh
byMartin Walsh
 
PPTX
Digital Startup Street Deck
byBeven.Digital
 
PDF
How to dominate your local competition online
byAbhinav Gulyani
 
PPTX
Digital Marketing Solutions for South African Businesses.
byBeven.Digital
 
PPTX
Digital Marketing Solutions for all Industry Types
byBeven.Digital
 
PDF
Futuro Digital LATAM 2014 - La Revisión Anual Sobre el Entorno Digital en Amé...
byCarlos Zapata
 
PDF
Customer Service & Digital Metrics
bycommandeleven
 
Jose Nino: Perry Ellis International Case Study
byAmblique
 
Monologue to Dialogue Social Media And Digital Marketing MWalsh
byMartin Walsh
 
Digital Startup Street Deck
byBeven.Digital
 
How to dominate your local competition online
byAbhinav Gulyani
 
Digital Marketing Solutions for South African Businesses.
byBeven.Digital
 
Digital Marketing Solutions for all Industry Types
byBeven.Digital
 
Futuro Digital LATAM 2014 - La Revisión Anual Sobre el Entorno Digital en Amé...
byCarlos Zapata
 
Customer Service & Digital Metrics
bycommandeleven
 

What's hot

PPTX
SIINDA Conference: Local Digital Media EcoSystem
byDoug Meeker
 
PDF
Social Media and Reputation Management Matters
byKaan Zoroglu
 
PDF
Using Social Media to Solve Common Business Problems
byBrand Autopsy Marketing Practice
 
PPTX
Sip digital certification couse ppt
byArham Bothra
 
PPT
RingRevenue Affiliate Summit Presentation
byRingRevenue, Inc.
 
PPTX
Ecommerce Strategy & Affiliate Marketing | Michael Vorel | Affiliate Summit
byMichael Vorel
 
PPTX
Moneyball Marketing Attribution
byOutreach Digital
 
PDF
Creating truly personal omni-channel customer experiences by Brian Solis and ...
byBrian Solis
 
PPTX
Derin Dolen | Introduction to Digital Marketing and How its work
byDerin Dolen
 
PDF
eCommerce: The Crucible of Customer Engagement
byOgilvyOne Worldwide
 
PPTX
Omni-channel Marketing Travel Industry
byHans Smellinckx
 
PDF
Track 6 MMA Forum Brasil 2018
byMobile Marketing Association
 
PPTX
Forward tv event slides v4
byNic Brisbourne
 
PDF
Online Marketing PART 7-Technology as a facilitator
byTom Fleerackers
 
PPTX
Omni-Channel Marketing Strategies for Conferences
byScott Oser Associates, Inc.
 
PDF
Online Marketing PART 4 - new marketing model
byTom Fleerackers
 
PPT
Dojo Google Updates Link Building Tools and SEO Lessons
byAffiliate Summit
 
PDF
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Mas...
byShelly Kramer
 
PPT
Master In Digital Advertising & Communication Ie Business School
byManuel A. Alonso Coto, PhD
 
PDF
Architects Using Social Media: Kansas City AIA Chapter
byShelly Kramer
 
SIINDA Conference: Local Digital Media EcoSystem
byDoug Meeker
 
Social Media and Reputation Management Matters
byKaan Zoroglu
 
Using Social Media to Solve Common Business Problems
byBrand Autopsy Marketing Practice
 
Sip digital certification couse ppt
byArham Bothra
 
RingRevenue Affiliate Summit Presentation
byRingRevenue, Inc.
 
Ecommerce Strategy & Affiliate Marketing | Michael Vorel | Affiliate Summit
byMichael Vorel
 
Moneyball Marketing Attribution
byOutreach Digital
 
Creating truly personal omni-channel customer experiences by Brian Solis and ...
byBrian Solis
 
Derin Dolen | Introduction to Digital Marketing and How its work
byDerin Dolen
 
eCommerce: The Crucible of Customer Engagement
byOgilvyOne Worldwide
 
Omni-channel Marketing Travel Industry
byHans Smellinckx
 
Track 6 MMA Forum Brasil 2018
byMobile Marketing Association
 
Forward tv event slides v4
byNic Brisbourne
 
Online Marketing PART 7-Technology as a facilitator
byTom Fleerackers
 
Omni-Channel Marketing Strategies for Conferences
byScott Oser Associates, Inc.
 
Online Marketing PART 4 - new marketing model
byTom Fleerackers
 
Dojo Google Updates Link Building Tools and SEO Lessons
byAffiliate Summit
 
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Mas...
byShelly Kramer
 
Master In Digital Advertising & Communication Ie Business School
byManuel A. Alonso Coto, PhD
 
Architects Using Social Media: Kansas City AIA Chapter
byShelly Kramer
 

Viewers also liked

PDF
The migration game
bywilliam enrique figueroa martinez
 
PPTX
Plantas medicinais nativas e exóticas
byMarcelo Rigotti
 
PPT
Dinh giá
byminhtam0991
 
DOCX
current and voltage in series and parallel- worksheet
byRajesh Mumtaz
 
PDF
UXDから見たLeanUX
byShibuyaUX
 
PPT
C3 tai khoan va ghi so kep
byminhtam0991
 
PPT
Cpsc150 pecha kucha project
bykatrinadakus
 
PPTX
как успешно выступать на соревнованиях сайт
byXose Ernest
 
PPTX
The Impossible Dream
byroman38t
 
PPT
Zombieland pp
bybbbbben
 
PPTX
Sweeny todd deconstruction
byluperkins06
 
PDF
Outdoor Ads
byKatya Cuellar
 
PDF
Outdoor Ads
byKatya Cuellar
 
PPTX
Amar é ser feliz
byGih241
 
The migration game
bywilliam enrique figueroa martinez
 
Plantas medicinais nativas e exóticas
byMarcelo Rigotti
 
Dinh giá
byminhtam0991
 
current and voltage in series and parallel- worksheet
byRajesh Mumtaz
 
UXDから見たLeanUX
byShibuyaUX
 
C3 tai khoan va ghi so kep
byminhtam0991
 
Cpsc150 pecha kucha project
bykatrinadakus
 
как успешно выступать на соревнованиях сайт
byXose Ernest
 
The Impossible Dream
byroman38t
 
Zombieland pp
bybbbbben
 
Sweeny todd deconstruction
byluperkins06
 
Outdoor Ads
byKatya Cuellar
 
Outdoor Ads
byKatya Cuellar
 
Amar é ser feliz
byGih241
 

Similar to MAG MARKETING PLAN 2008

PPTX
XWEBSEO Presentation
byAvi Davis
 
PPT
Jarrod Dambro SEM Seminar 1.14.10
byjarroddambro
 
PPSX
Client Advertising Campaign Presentation
byJoseph5496
 
PPTX
Digital download part 2
byRaul Vielma
 
PPTX
Introduction to internet marketing
bypelegf
 
PDF
Online marketing workshop april13
bySam shetty
 
PDF
Workshop june
bySam shetty
 
PPT
Never Ending Story 1
byRichard Masters
 
PPT
Adzzoo Client Presentation Powerpoint
byCustom Care Courier
 
PDF
Online marketing workshop melbourne
bySam shetty
 
PDF
DIY WEBSITE MARKETING
byBrian Mathers
 
PPTX
Top 3 SEO Strategies for 2013 Revealed
byGary Jesch
 
PPT
2010 08 india search summit - opportunities in the future of search marketing
byGillian Muessig
 
PPT
Search marketing - Gillian Muessig (SEOmoz)
byZuheb Siddique Mohammed
 
PPT
Vikram seo ppt
byvickybish
 
PPT
BEST SEO TIPS - Tricks SEO
byvickybish
 
PPSX
THE Marketing Group SEO Powerpoint
byFranco Anthony
 
PPSX
Seo powerpoint-show
byFranco Anthony Consulting
 
PPTX
Discover Your Searchability factor
byIMSeoKing.com
 
PDF
SEO: Search Engine Optimization
byElement Three
 
XWEBSEO Presentation
byAvi Davis
 
Jarrod Dambro SEM Seminar 1.14.10
byjarroddambro
 
Client Advertising Campaign Presentation
byJoseph5496
 
Digital download part 2
byRaul Vielma
 
Introduction to internet marketing
bypelegf
 
Online marketing workshop april13
bySam shetty
 
Workshop june
bySam shetty
 
Never Ending Story 1
byRichard Masters
 
Adzzoo Client Presentation Powerpoint
byCustom Care Courier
 
Online marketing workshop melbourne
bySam shetty
 
DIY WEBSITE MARKETING
byBrian Mathers
 
Top 3 SEO Strategies for 2013 Revealed
byGary Jesch
 
2010 08 india search summit - opportunities in the future of search marketing
byGillian Muessig
 
Search marketing - Gillian Muessig (SEOmoz)
byZuheb Siddique Mohammed
 
Vikram seo ppt
byvickybish
 
BEST SEO TIPS - Tricks SEO
byvickybish
 
THE Marketing Group SEO Powerpoint
byFranco Anthony
 
Seo powerpoint-show
byFranco Anthony Consulting
 
Discover Your Searchability factor
byIMSeoKing.com
 
SEO: Search Engine Optimization
byElement Three
 

Recently uploaded

PPTX
Best Web Development Company in Lucknow .pptx
byabhi4digimarket
 
PDF
Social Media Intelligence Services | Marcitors – Unlock Insights & Drive Growth
bydigitalsuccesshub40
 
PDF
Buying Guide_ How to Acquire LinkedIn Accounts Safely (1).pdf
bybvhcljgat83mh2a4djx
 
PPTX
Benchmarking the Future of AI Search: 2026 Insights on AEO & AI Overviews
bySearch Engine Journal
 
PPTX
Online_Marketing_Presentation_Bastu.pptx
byBastu1
 
PDF
Buy Trusted Verified Wise Accounts for Hassle-Free Use.pdf
byhttps://pvaallit.com/product/buy-verified-binance-accounts/
 
PDF
How to Safely Buy Twitter Accounts A Complete Guide in ....pdf
by5fp2tpe2md4ujurl3e5t
 
PDF
October 2025 Social Media Updates: What’s New Across Major Platforms
byJomer Gregorio
 
PDF
5 Best Places to Buy Snapchat Accounts Online .pdf
byusatrust acc
 
PDF
Customer Marketing for Growth: Turning Users into Advocates, Not Just Retention
byStephen Akadiri
 
PDF
Your 2026 Internet Marketing Plan - How to Maximize Your Leadflow with the Ne...
byDijital Karma
 
PPTX
Freelancers_SEO_Expert_Presentation.pptx
byFreelancer seo
 
PPTX
CCR media studies presentation project slideshow
bydadawen81
 
PDF
Demystifying Lifecycle, Lead and Deal Stages in HubSpot
byKiwi Creative
 
PPTX
Social Media Marketing Practices of Domino’s India.pptx
byedushaili
 
PDF
Top 5 Reasons Your Website Gets Traffic but No Leads.pdf
byKenovate Solutions
 
PPTX
brandguide.io digital brand platform for ad agencies and businesses of all sizes
bylene488686
 
DOCX
Buy GitHub Accounts – 100% Active & Old, New..docx
byhttps://pvaallit.com/product/buy-verified-paypal-accounts/
 
PPTX
#Social Styles About 4 personality .pptx
byRabiehadi1
 
PDF
The Influence of Celebrities on High Heel Trends.pdf
byrayseenstore74245
 
Best Web Development Company in Lucknow .pptx
byabhi4digimarket
 
Social Media Intelligence Services | Marcitors – Unlock Insights & Drive Growth
bydigitalsuccesshub40
 
Buying Guide_ How to Acquire LinkedIn Accounts Safely (1).pdf
bybvhcljgat83mh2a4djx
 
Benchmarking the Future of AI Search: 2026 Insights on AEO & AI Overviews
bySearch Engine Journal
 
Online_Marketing_Presentation_Bastu.pptx
byBastu1
 
Buy Trusted Verified Wise Accounts for Hassle-Free Use.pdf
byhttps://pvaallit.com/product/buy-verified-binance-accounts/
 
How to Safely Buy Twitter Accounts A Complete Guide in ....pdf
by5fp2tpe2md4ujurl3e5t
 
October 2025 Social Media Updates: What’s New Across Major Platforms
byJomer Gregorio
 
5 Best Places to Buy Snapchat Accounts Online .pdf
byusatrust acc
 
Customer Marketing for Growth: Turning Users into Advocates, Not Just Retention
byStephen Akadiri
 
Your 2026 Internet Marketing Plan - How to Maximize Your Leadflow with the Ne...
byDijital Karma
 
Freelancers_SEO_Expert_Presentation.pptx
byFreelancer seo
 
CCR media studies presentation project slideshow
bydadawen81
 
Demystifying Lifecycle, Lead and Deal Stages in HubSpot
byKiwi Creative
 
Social Media Marketing Practices of Domino’s India.pptx
byedushaili
 
Top 5 Reasons Your Website Gets Traffic but No Leads.pdf
byKenovate Solutions
 
brandguide.io digital brand platform for ad agencies and businesses of all sizes
bylene488686
 
Buy GitHub Accounts – 100% Active & Old, New..docx
byhttps://pvaallit.com/product/buy-verified-paypal-accounts/
 
#Social Styles About 4 personality .pptx
byRabiehadi1
 
The Influence of Celebrities on High Heel Trends.pdf
byrayseenstore74245
 

MAG MARKETING PLAN 2008

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
    1/29/2015 5 Can youGrow During a Recession? How CanWe Capture Market Share? What are our Strengths? How CanWe Better Utilize Given Resources? RESTRUCTURE
  • 6.
    1/29/2015 6 Marketing ProvidersMonthly Costs Yearly Costs AutoUSA 2500 30,000 Autotrader.com 5908 70896 Cars.com 4500 54,000 Costco 2500 30,000 AAA 2200 26,400 RedBook 300 3,600 Cobalt 660 7,920 OnStation 2,000 24,000 SEO Consultation (Secret Weapon) 4500 54,000 Imagination - 20 Websites 65 3,280 Idearc (Verizon, Superpages) 9.95 120 Yahoo Local 9.99 120 CitySearch 9.95 120 Google ADwords 1500 18,000 Deborah Finn Agency 4,000 48,000 Jobings.com 300 3,600 LA Times 10,000 120,000 Actual Internet Dept Marketing 3160 37,920 Used Cars 10408 124,896 Fleet 5000 60,000 New Expenses 6,595 81,640 Eliminated Expenditures 8,800 105,600 Savings Rerouted to Google Adwords 2205 26460 Total Advertising Expense 40962.89 494,056 Average Advertising Expense 2409.581765 59,360 Initial Cost for SEO Consultant Setup 6500 (ADD 2000 Onsite) Initial Setup for OnStation - 1st Month 2998 (ADD 1000 Setup) Intial Cost for Imagniation Websites 2899 (Build Out For Sites) Total Cost for Initial One Time Setup 12397
  • 7.
    1/29/2015 7 1 11 2500 5908 4500 2500 2200 300 660 2,000 4500 65 9.95 9.99 9.95 1500 4,000 300 0 1000 2000 3000 4000 5000 6000 7000 CostBasis Marketing Providers Martin Budget (Monthly) Series1 Series2 Series3 Series4
  • 8.
    1/29/2015 Contents Web Marketing History1 CurrentTrends2 Current Marketing Strategy3 Proposed Marketing Outline4 8
  • 9.
    How Do WeGet There? 1/29/2015 9
  • 10.
  • 11.
  • 12.
    Search Engine Optimization Question:The internet is the world’s biggest library.TheWeb has billions of pages of information.With this much data, how do you find the page that contains the information you are looking for? Answer:You use a search engine or a directory which will point you in the right direction. 1/29/2015 12
  • 13.
    1/29/2015 Background Questions What isthe Average Buyer’s Motivations?  Trust, Equitable deal, Value Why did online marketing never deliver? Why did the Internet Never Full fill its Promise? I am going to tell you what worked in the past and what is working TODAY! And I am going to tell you what I think will CONTINUE to work for TOMMOROW! 13
  • 14.
    Failure of EarlyWeb 1.0 Marketing Your Website Yahoo Google MSN AOL Customers would previously pay for multiple online relationships, no competitive advantage 1/29/2015 14
  • 15.
    Dot.bomb Casualties # 1Webvan.com (1999-2001) # 2 Pets.com (2000) # 3 Kozmo.com (1998-2001) # 4 Flooz.com (1998-2001) # 5 eToys.com (1997-2001) # 6 Boo.com (1998-2000) # 7 MVP.com (1999-2000) # 8 Go.com (1998-2001) # 9 Kibu.com (1999-2000) # 10 GovWorks.com (1999-2000) 1/29/2015 15
  • 16.
    WEB MARKETING EVOLUTION Whatdo we do now? 1/29/2015 16
  • 17.
    Web 1.0: SearchConfusion Simplicity = Success!!! 1/29/2015 17 Evolution of Search Marketing
  • 18.
    Search Marketing 2000Search Marketing 2008 1/29/2015 Google’s Rise to Power 18
  • 19.
    Google Grinds itsway to the TOP! Google Yahoo Others 1/29/2015 19
  • 20.
    Marketplace Example Yahoo.com wasin serious trouble in 2001 and 2002 because it ignored the Economic Environment  they charged too much and lost ad revenue Competitive Environment  they misjudged the impact of the entrance of Google into the market Technological Environment  some say they were not using the most advanced algorithm as upstart Google 1/29/2015 20
  • 21.
  • 22.
    Taming the 800lbGorilla Google will control over 90%of all Internet Search Marketing within the next Calendar Year!!! 1/29/2015 22 $$$ $$$
  • 23.
    1/29/2015 23 •Be extremelysubtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.
  • 24.
  • 25.
  • 26.
  • 27.
    Marketing Trends inAdvertising 1/29/2015 27 Consolidation Online Advertising Doubles Expansion into Traditional Media Unified Marketing Provider
  • 28.
  • 29.
    Cost of Traditionalvs. Online Marketing 1/29/2015 29
  • 30.
    The Fate ofTraditional Advertising Agencies Print Radio T.V. 1/29/2015 30
  • 31.
    How Can WeDraw Our Customers Question: Better yet, how do you ensure customers find your website OR how do you stand out from the crowd and get InternetVisibility? Answer: Search Engine Optimization 1/29/2015 31
  • 32.
    1/29/2015 32 Local Marketing 82% ofCar Buyers Purchase within a 12 mile Radius of the Dealership 70% of Car Buyers do their research online before entering a dealership 85% of all search traffic is facilitated through Google
  • 33.
  • 34.
    What makes usdifferent? Online There is no distinction between a Multibillion Dollar company and ours, other then design, implementation, and creativity. 1/29/2015 34
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
    1/29/2015 39 Online Directories Social Reviews Blogging VideoLinking Sites Local Portal Sites Local Organizations
  • 40.
    AutoUSA Lead Locations– Feb 2008 1/29/2015 40 1. Los Angeles - Average Distance 6.26 (30.22% - 42 requests) 2. Beverly Hills - Average Distance 4.40 (6.47% - 9 requests) 3. North Hollywood - Average Distance 11.41 (4.32% - 6 requests) 4. Sherman Oaks - Average Distance 8.29 (3.6% - 5 requests) 5. Van Nuys - Average Distance 11.07 (3.6% - 5 requests) 6. Woodland Hills - Average Distance 12.43 (2.88% - 4 requests) 7. Carson- Average Distance 16.10 (2.88% - 4 requests) 8. Marina del Rey - Average Distance 3.44 (2.88% - 4 requests) 9. Inglewood - Average Distance 7.72 (2.16% - 3 requests) 10. Malibu - Average Distance 16.23 (2.16% - 3 requests) 11. Calabasas - Average Distance 13.35 (2.16% - 3 requests) 12. North Hollywood - Average Distance 10.52 (1.44% - 2 requests) 13. Culver City - Average Distance 3.64 (1.44% - 2 requests) 14. Santa Monica - Average Distance 2.32 (1.44% - 2 requests) 15. West Hollywood - Average Distance 5.59 (1.44% - 2 requests) 16. Camarillo - Average Distance 34.39 (1.44% - 2 requests) 17. Chatsworth - Average Distance 16.97 (1.44% - 2 requests) 18. Panorama City - Average Distance 13.37 (1.44% - 2 requests) 19. North Hills - Average Distance 14.07 (1.44% - 2 requests) 20. Oxnard - Average Distance 40.30 (1.44% - 2 requests)
  • 41.
  • 42.
  • 43.
  • 44.
    There are 2types of Traffic • SEO • Directory Listing • Social Linking FREE • Banner • Pay Per Click (PPC) • Sponsored Links PAID 1/29/2015 44
  • 45.
  • 46.
  • 47.
    Geo-Targeting Potential Markets Thisoption is perfect for: • Reaching a service area (plumbers, restaurants) • Local Business (onsite computer repair) • Offers to a specific audience (downtown Chicago) 1/29/2015 47
  • 48.
    FOCUS OF BROADBASED REGIONAL DOMINANCE How do we make ourselves known to our Neighbors 1/29/2015 48
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
    SEO / SEMConsultant 1/29/2015 54
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
    1/29/2015 59 As weincrease our Advertising online, and capture more of the market, the corrollary effect is that our competition will see less and less ROI and pull out alltogether..
  • 60.
  • 61.
    SEO / SEMSecondary Purpose There are only 3 Tasks. Create Money Sites Create SupportingSites – Sites that support your money site – Sites that support your supporting sitesGet Links to ALL of them! 1/29/2015 61
  • 62.
    Links pointing toyour site have certain attributes: Followability:Whether the link will be followed by search engine spiders. Static vs. dynamic; ‘no follow’ Reputation:What the link tells the search engineAnchor text in the link and text surrounding the link set reputation. Perceived Quality: •One way links (good) vs. multidimensional (not so good) •Links from whitelisted sites (great) vs. low PR (poor) or link •farms (worst) 1/29/2015 62
  • 63.
    Web 2.0 Marketing 1/29/201563 Martin Newspaper Local Myspace Google
  • 64.
    SUCCESS ELEMENTS FORBUILDING A POWERFUL ON-LINE (and OFF-LINE) BUSINESS •Lead Generation •SEM (Search Engine Optimization and PPC) •Web Analytics – Track, analyze, test… •Powerful Stories •Client Retention (using online follow-up sequences) •Stickiness (Community) •Collaboration •Affiliate Marketing 1/29/2015 64
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
    Social Networking 2008 1/29/201574 80.74% 10.32% 1.18% 0.88% 0.87% 0.73% 0.72% 0.72% 0.69% 0.67% 0.49% 0.48% 0.34% 0.26% 0.18% 0.18% 0.18% 0.14% 0.11% 0.11% Market Share of US InternetVisits toTop 20 Social Networking Sites February 2007* Market Share 1 MySpace www.myspace.com 2 Facebook www.facebook.com 3 Bebo www.bebo.com 4 BlackPlanet.com www.blackplanet.com 5 Xanga www.xanga.com 6 iMeem www.imeem.com 7 Yahoo! 360 360.yahoo.com 8 Classmates www.classmates.com 9 hi5 www.hi5.com 10 Tagged www.tagged.com 11 LiveJournal www.livejournal.com 12 Gaiaonline.com www.gaiaonline.com 13 Friendster www.friendster.com 14 Orkut www.orkut.com 15 Live Spaces spaces.live.com 16 HoverSpot www.hoverspot.com 17 Buzznet www.buzznet.com 18 Sconex www.sconex.com 19 MiGente.com www.migente.com
  • 75.
  • 76.
  • 77.
    1/29/2015 77 Social Bookmarking •Interlinking • Create Networks Add to All Our Sites • Create Profiles • Make Social Groups Build your own Content
  • 78.
    Static pages seemedto go out of style as the Blog was introduced. WOW! All we had to do then was put up a Free blog at blogger.com and ….  Blog and Ping!  Add RSS feeds  Blog and Ping!  Add Anything  Blog and Ping!  Blog and Ping! ...... 1/29/2015 78
  • 79.
    Blogging creates its ownsocial network, that is reinforced by multiple links across multiple sub-sites 1/29/2015 79
  • 80.
    Video Content isnow KING 1/29/2015 80
  • 81.
  • 82.
  • 83.
    1/29/2015 Our Business GM/Cobalt AutoUSA InfoUSA.com Google.com •Search Engines is a Design Digital Content & Contents mall developed by Guild Design Inc. • Directory Services is a Design Digital Content & Contents mall developed by Guild Design Inc. • Lead Providers is a Design Digital Content & Contents mall developed by Guild Design Inc. • Cobalt is a Design Digital Content & Contents mall developed by Guild Design Inc. • Martin Auto Group is a Design Digital Content & Contents mall developed by Guild Design Inc. Hierarchy of Online Marketing 83
  • 84.
  • 85.
    GLOBAL INDUSTRY STATS Ifyou are a company selling a product or a service to the public, 30% of prospects will buy from you, 15% will never buy from you no matter what you do and the other 55% need to be touched on a daily/weekly/quarterly or some other recurring basis to convert them to a customer. You typically lose about 10% of your customer list, for every month that you do not contact them. 80% of individuals that request information on a product or service that you sell will end up buying from your competitors. 1/29/2015 85
  • 86.
  • 87.
  • 88.
  • 89.
    Email Marketing -OnStation Purchase Follow-up Service Marketing Specials Lease Ends 1/29/2015 89
  • 90.
    CURRENT INTERNET STRUCTURE Whatcan we do differently, and lower our costs? 1/29/2015 90
  • 91.
  • 92.
  • 93.
    Customer Capture andRetention Step 1 • PhoneCalls • Email Inquiries • Walk-Ins Step 2 • Rapid Email Response • Smart Phones • WebsiteAutomation Step 3 • Set up Instant Close • Get Customers into the DEALERSHIP!!! 1/29/2015 93
  • 94.
    Management through Empowerment “The conventional definition of management is getting work done through people, but real management is developing people through work.”  “Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.”  “Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them.”  “Organization doesn't really accomplish anything. Plans don't accomplish anything, either. Theories of management don't much matter. Endeavors succeed or fail because of the people involved. Only by attracting the best people will you accomplish great deeds.” 1/29/2015 94
  • 95.
  • 96.
  • 97.
  • 98.
  • 99.
  • 100.
    CONTENT MEDIA CREATION Howdo we get more prospects in the door 1/29/2015 100
  • 101.
    1/29/2015 101 Use InformationCaptureTechnologies to increase Customer Retention and Overall Closing Ratios Enable Portals to Directly Interface with Customers Service Sales Increase ourWeb Presence through Diversification Services Treat all aspects of our business functions separately online Products Services
  • 102.
    Specific Brand Isolation 1/29/2015102  We need to treat each brand as a separate business entity, for online there is no distinction to the customer. We need to treat all our internal business functions as separate programs unto themselves, for the same reason. Also, it creates a much large web presence. All our secondary Sites will link to our Primary Cobalt site, or our Primary Non-Cobalt sponsored Flash Site.
  • 103.
  • 104.
    1/29/2015 104 Hybrid Re-Evolution OpeningFlash pages has the Yukon bust into leaves  Yukon Denali  Green Renewables Focus  Links to other Green Businesses locally  Average Mileage Chart  Rundown Timer of Gas Saved each day, compared to normal Yukon  The only large Hybrid SUV on the market emphasis  List technological features (OnStar, GPS, Etc…)  Future Escalade  When it is going to be released  Spy Photos and speculation links to blogs.
  • 105.
    Saab of SantaMonica is Now Saab of Beverly Hills How do we introduce ourselves as the premier SAAB dealership in LA?  Emphasize that we are now transitioning the same great service and sales to a new location just down the street  Make a blow up of our new car out this September  Have the screen show the Convertible, and Station Wagon  Play on the heritage of Saab and it’s the soul of its market base  Big Letters - address and map  Provide a clear map and write directions from every major highway  Create a Google maps link on webpage 1/29/2015 105
  • 106.
    SAAB Variants Saab 93 Saab93 Convertible Saab 9-7x – Aero (2009) Saab 95 Blackbird (2009) 9-1 Uber Crossover(2009) 9-4x (concept SUV) Aero X (Technology Concept) 1/29/2015 106
  • 107.
     Cadillac CTS Motortrend ‘Car of the Year”  Dynamic new styling and appointments  List technological features (Onstar, GPS, Etc…)  Cadillac V-sport  Ultra - High-Performance  The New Soul and Passion of Cadillac  Cadillac STS  Cadillac XLR  Cadillac DTS  A true full size luxury sedan  Cadillac Escalade  ESV  EXT 1/29/2015 107
  • 108.
     Pontiac G5 Pontiac G6  Coupe  Convertible  Pontiac G8  The New Performance Image of Pontiac  Pontiac Solstice  Fun in the Sun in Santa Monica  Emphasize the LA lifestyle  Pontiac Vibe  Completely Redesigned  Amazing Gas Mileage  Functionality and Fun  Pontiac Hybrid? 1/29/2015 108
  • 109.
    GMC – Carsand Trucks  GMC Acadia  Link all outside Reviews  GMC Sierra Truck Line  All reiterations of the Sierra Line  1500  2500  3500  Denali  History of the Sierra Line  GMC Savanna  Light and Heavy Industrial Equipment 1/29/2015 109
  • 110.
    Fleet / BrokerDepartment 1/29/2015 110
  • 111.
     First Page– Featured Car  Rotating pictures of our cars – Similar to Records on iTunes  Click on a car, get all the information, sub pictures, history, and carfax  Show Roger how to tweak this site and Autotrader to maximize exposure  Call to action must be immediate – Activity on the site or click on a carfax link sends an immediate activation of IM, or Video Chat widget (Create Avatar)  Direct link to Roger’s Email, Phone, and Instant Messenger 1/29/2015 111
  • 112.
  • 113.
    Martin GM GoodwrenchService  First Page  Header – Show all GM Brand Logos that we service in bold and large flash  Featured Seasonal Service Special on right  Second side, current customer log in, with automated appointments  This will help capture customer information for our CRM and Marketing  Second Page  Photo Avatars linked to each Service Personnel, with direct links to their terminals and phones  Virtual Book of appointments and current status of their vehicle service 1/29/2015 113
  • 114.
  • 115.
  • 116.
  • 117.
  • 118.
  • 119.
  • 120.