The document discusses strategies for online marketing. It begins with an analysis of past failures in online marketing and the rise of Google's search dominance. It then covers trends in search marketing, advertising costs shifting online, and the fate of traditional advertising agencies. Various online marketing strategies are proposed, including search engine optimization, local marketing, social media, blogging, and video. Metrics on leads and customer demographics are also presented. The goal is to optimize online marketing efforts to generate more leads and capture market share.
Digital Marketing Solutions for all Industry TypesBeven.Digital
I want to talk to you today about the importance of being found online! The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online. Have you ever heard of the Zero Moment of Truth? It refers to a typical customer's buying cycle as indicated here by this slide. It starts with Interest like for example a customer of yours might have/need [PRODUCT OR SERVICE]. They do some Research to see where the best place in the area is to go. The locate your business and come down to get treated so the Purchase. Finally, they comment on their overall Experience of their visit. Our goal is to help address the issues with your business's “Virtual Doorway.” Here are the pillars of your virtual doorway we want to look at. Listings, Reputation, Social, Website, and Search.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Digital Marketing Solutions for South African Businesses.Beven.Digital
I want to talk to you today about the importance of being found online!
The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
How to dominate your local competition onlineAbhinav Gulyani
Bluo Media provides a case study on how small business can utilize online marketing to create a strategic marketing plan for there businesses.
For more information: http://bluomedia.com & http://bluo.in
Bluo Media is an performance based marketing agency based in US, UK & Australia.
Digital Marketing Solutions for all Industry TypesBeven.Digital
I want to talk to you today about the importance of being found online! The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online. Have you ever heard of the Zero Moment of Truth? It refers to a typical customer's buying cycle as indicated here by this slide. It starts with Interest like for example a customer of yours might have/need [PRODUCT OR SERVICE]. They do some Research to see where the best place in the area is to go. The locate your business and come down to get treated so the Purchase. Finally, they comment on their overall Experience of their visit. Our goal is to help address the issues with your business's “Virtual Doorway.” Here are the pillars of your virtual doorway we want to look at. Listings, Reputation, Social, Website, and Search.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Digital Marketing Solutions for South African Businesses.Beven.Digital
I want to talk to you today about the importance of being found online!
The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
How to dominate your local competition onlineAbhinav Gulyani
Bluo Media provides a case study on how small business can utilize online marketing to create a strategic marketing plan for there businesses.
For more information: http://bluomedia.com & http://bluo.in
Bluo Media is an performance based marketing agency based in US, UK & Australia.
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Mas...Shelly Kramer
This was a presentation I did for the Social Media Masters 2011 Conference Series in Kansas City, entitled Corporate Blogging: How to Use Blogging to Drive Leads and Sales.
The presentation provides an overview of the importance of Inbound Marketing, and stats that speak to today's marketers using content marketing strategies to drive brand awareness, traffic, impact SEO and, ultimately attract leads that can be converted to sales.
I also featured in this presentation some of the tools we use at V3 to help analyze data, show us which social media channels are the most effective, and to show us where our traffic is coming from and a host of other data.
Some of our favorite tools are Google Analytics (of course), Get Clicky, Tynt, and Scribe.
When it comes to measuring (or attemptintg to measure) influence, we like to use a combination of PeerIndex, Klout, Twitalyzer and Edelman's TweetLevel to help measure influence and reach.
In Case you have missed our workshop on Marketing Attribution with Russell McAthy here is the presentation.
Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.
Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands understand how consumers truly interact with their marketing activity both on and offline.
Dojo Google Updates Link Building Tools and SEO LessonsAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Boykin will talk about Google updates, including Panda and Penguin, and how to survive them. Boykin will also share link building techniques and tools his own ninjas use.
Derin Dolen | Introduction to Digital Marketing and How its workDerin Dolen
Introduction to Digital Marketing by Derin Dolen. Digital marketing is explained in simple language with examples by Derin Dolen. To acknowledge yourself about Digital Marketing please read and share this ppt.
With limited budget and a lean staff, trying to get 3,000 people to attend an annual conference can seem overwhelming since traditional marketing plans don’t typically account for variability. Learn how some associations have thrown out the traditional DIY model in favor of an omni-channel strategy (automated marketing) that leverages marketing platforms. Learn how even a marketing staff as small as three can still deliver results and exceed expectations. Create a framework for your own omni-channel conference marketing plan that creatively combines a social media strategy supplemented by digital advertising.
This presentation on delivered at the National Coffee Association Centennial Convention on Friday, March 18, 2011.
SESSION DESCRIPTION:
Every business, big or small, can benefit from using social media to acquire new customers, make current customers more loyal, and improve its brand image. Smart businesses are doing that. However, the smartest businesses are also using social media to also provide better customer service, develop new products/services, and improve employee engagement. Learn as John Moore, former marketer with Starbucks and Whole Foods, shares actionable advice on how your business can use social media to drive real business results.
PRESENTER BIO:
John Moore is a marketing strategist. From 1994 through 2004, John designed and implemented marketing programs for both Starbucks Coffee and Whole Foods Market. He now operates the Brand Autopsy Marketing Practice, a consultancy helping businesses profit by marketing with passion and purpose. John serves as a Marketer-at-Large with the Word of Mouth Marketing Association. In this role, John educates and motivates businesses to use word-of-mouth and social media marketing effectively and ethically. He is also the author of TRIBAL KNOWLEDGE, a business management book, and is active in social media circles.
Today at the Direct Marketing Association’s annual conference, DMA2014, the Global Event for Data-Driven Marketers, OgilvyOne Chairman and CEO, Brian Fetherstonhaugh, presented “eCommerce: The Crucible of Customer Engagement.”
Joined by John McDonald, former VP, Marketing, Americas, British Airways and Ryan Craver, SVP, Strategy for Hudson’s Bay Company, Brian explored a more enlightened approach to eCommerce, one that is omnichannel, relationship-focused and experiential.
Michael Vorel, CEO of Vastplanet.com on leading Ecommerce Trends, Online Merchants, Conversion Strategies and features high volume affiliate marketing sites. Presentation includes takeaway affiliate marketing strategies and industry trends.
Creating truly personal omni-channel customer experiences by Brian Solis and ...Brian Solis
An exclusive ebook written by Brian Solis for SmartFocus. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store. This eBook, with exclusive video insights from Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
What is omni-channel marketing and why is it important?
How to be human and stay tech savvy and the importance of social media
How email marketing is more important than ever
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Mas...Shelly Kramer
This was a presentation I did for the Social Media Masters 2011 Conference Series in Kansas City, entitled Corporate Blogging: How to Use Blogging to Drive Leads and Sales.
The presentation provides an overview of the importance of Inbound Marketing, and stats that speak to today's marketers using content marketing strategies to drive brand awareness, traffic, impact SEO and, ultimately attract leads that can be converted to sales.
I also featured in this presentation some of the tools we use at V3 to help analyze data, show us which social media channels are the most effective, and to show us where our traffic is coming from and a host of other data.
Some of our favorite tools are Google Analytics (of course), Get Clicky, Tynt, and Scribe.
When it comes to measuring (or attemptintg to measure) influence, we like to use a combination of PeerIndex, Klout, Twitalyzer and Edelman's TweetLevel to help measure influence and reach.
In Case you have missed our workshop on Marketing Attribution with Russell McAthy here is the presentation.
Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.
Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands understand how consumers truly interact with their marketing activity both on and offline.
Dojo Google Updates Link Building Tools and SEO LessonsAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Boykin will talk about Google updates, including Panda and Penguin, and how to survive them. Boykin will also share link building techniques and tools his own ninjas use.
Derin Dolen | Introduction to Digital Marketing and How its workDerin Dolen
Introduction to Digital Marketing by Derin Dolen. Digital marketing is explained in simple language with examples by Derin Dolen. To acknowledge yourself about Digital Marketing please read and share this ppt.
With limited budget and a lean staff, trying to get 3,000 people to attend an annual conference can seem overwhelming since traditional marketing plans don’t typically account for variability. Learn how some associations have thrown out the traditional DIY model in favor of an omni-channel strategy (automated marketing) that leverages marketing platforms. Learn how even a marketing staff as small as three can still deliver results and exceed expectations. Create a framework for your own omni-channel conference marketing plan that creatively combines a social media strategy supplemented by digital advertising.
This presentation on delivered at the National Coffee Association Centennial Convention on Friday, March 18, 2011.
SESSION DESCRIPTION:
Every business, big or small, can benefit from using social media to acquire new customers, make current customers more loyal, and improve its brand image. Smart businesses are doing that. However, the smartest businesses are also using social media to also provide better customer service, develop new products/services, and improve employee engagement. Learn as John Moore, former marketer with Starbucks and Whole Foods, shares actionable advice on how your business can use social media to drive real business results.
PRESENTER BIO:
John Moore is a marketing strategist. From 1994 through 2004, John designed and implemented marketing programs for both Starbucks Coffee and Whole Foods Market. He now operates the Brand Autopsy Marketing Practice, a consultancy helping businesses profit by marketing with passion and purpose. John serves as a Marketer-at-Large with the Word of Mouth Marketing Association. In this role, John educates and motivates businesses to use word-of-mouth and social media marketing effectively and ethically. He is also the author of TRIBAL KNOWLEDGE, a business management book, and is active in social media circles.
Today at the Direct Marketing Association’s annual conference, DMA2014, the Global Event for Data-Driven Marketers, OgilvyOne Chairman and CEO, Brian Fetherstonhaugh, presented “eCommerce: The Crucible of Customer Engagement.”
Joined by John McDonald, former VP, Marketing, Americas, British Airways and Ryan Craver, SVP, Strategy for Hudson’s Bay Company, Brian explored a more enlightened approach to eCommerce, one that is omnichannel, relationship-focused and experiential.
Michael Vorel, CEO of Vastplanet.com on leading Ecommerce Trends, Online Merchants, Conversion Strategies and features high volume affiliate marketing sites. Presentation includes takeaway affiliate marketing strategies and industry trends.
Creating truly personal omni-channel customer experiences by Brian Solis and ...Brian Solis
An exclusive ebook written by Brian Solis for SmartFocus. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store. This eBook, with exclusive video insights from Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
What is omni-channel marketing and why is it important?
How to be human and stay tech savvy and the importance of social media
How email marketing is more important than ever
Plantas Medicinais Nativas e Exóticas
Promover o conhecimento multidisciplinar para uma melhor compreensão da ciência das plantas medicinais. Este material é resultante de uma pesquisa onde foi feito levantamento de artigos na área de Etnobotânica em língua portuguesa e espanhola além de plantas exóticas mais utilizadas no Brasil.
Digital Media 1,0,1 to help educate and define the channel, explore spend, define SEM/SEO, display advertising, as well as programmatic, campaign tracking/tagging KPIs, and attribution. Education of cross functional teams and leadership leads to greater understanding of the digital plan and request for funding needed.
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
Automechanika: How to Use Digital Marketing to Grow Your Business in a Consol...Summit eMarketing Sherpas
Now that almost 90% of consumers search online for local business, almost 70% use a smart phone, almost 75% participate in social media, over 90% check their email and text messages daily and 79% trust online reviews as much as personal recommendation, independent auto body and repair shops can use these tools to increase sales, customer counts and referrals.
Session participants were introduced to how a website, email, text messaging, social media and online reviews can help them grow their business in today’s competitive and consolidating market.
Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
Websites that have high traffic volume but low conversions will in most instances have design flaws in their website structure which are limiting user engagement with their website.
In this FREE business-to-business event, hosted by the Oregonian Media Group, our experts explained how to develop a winning strategy with display advertising to attract customers to help businesses grow.
Marketing in the Moment: Trends and Innovations in Real-Time Omni-Channel Mar...Ensighten
Presented by Dave Chaffey, CEO and Co-Founder, Smart Insights
Better understanding and acting on the holistic customer journey is paramount to success for today’s marketers. Reaching that goal, however, has become increasingly complicated due to an explosion of disparate technologies and fragmented data sources. How can marketers collect and stitch together the customer data they need, and then act upon that information to drive results? Join digital marketing expert Dave Chaffey as he discusses the latest trends, innovations and best practices for driving more timely and relevant interactions across touch points. Dave will discuss the opportunities and challenges for real-time personalization; give examples of what leading brands are doing today; and talk about how more and more brands are turning to the customer data platform (CDP) and other core technologies to accelerate their initiatives.
How to Grow Your Auto Body Business and Dominate Your Local Market in a Conso...asTech
How to Grow Your Auto Body Business and Dominate Your Local Market in a Consolidating Industry was presented to several auto body shops in Springfield, MA on October 2, 2014. A special thank you to Sherwin Williams for sponsoring this event.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Convenience is king, with billions of products available at the push of a button, how does your business compete? Professional services, retail, wellness, and more are all being bought, sold, and delivered with more frequency than ever. Are you providing a smooth experience for your customers and clients online?
More and more people are doing all their online activities from a smartphone. With more competitive information available than ever before, consumers are better educated on the numerous providers available. Finding, building, and maintaining online client relationships is now a necessity. If your online experience does not make it easy for them, they will go elsewhere.
With a cohesive strategy, a well-designed website, and traffic generating activities including paid ads and organic social media, you can Make It Easy for your customers to find and buy from you.
How to Compete and Win in a Consolidating Marketing by Marketing to, Seliing ...Summit eMarketing Sherpas
In a rapidly consolidating industry independent and dealership auto body shops need to expand their sales and marketing activities with digital sales, marketing and customer service tools and technologies.
In these slides Frank Terlep, Founder and CEO of Summit eMarketing Sherpas presents important consumer and collision industry statistics and 10 digital sales, marketing and customer service tools every auto body shops should consider if they are going to market their businesses to today's connected consumer.
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
The collision repair industry is experiencing rapid consolidation businesses that don't market to, connect with, sell and service the "connected consumer" with the right tools, technologies and techniques are going to struggle to survive.
In these slides, Frank Terlep, CEO and Lead Sherpa of Summit Marketing Sherpas provides detailed statistics as well as dozens of ideas, tools and technologies auto body shops can use to compete in a consolidation collision repair market.
Frank's slides cover the importance of Strategy, a company's web presence, SEO, email and text marketing, social media marketing, the importance of online reviews and reputation management, point of sale marketing technologies, customer relationship management and much more...
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
Digital Marketing Channels PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Digital Marketing Channels PowerPoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty two slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Digital Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
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Can you Grow During a
Recession?
How CanWe Capture
Market Share?
What are our Strengths?
How CanWe Better Utilize
Given Resources?
RESTRUCTURE
6. 1/29/2015 6
Marketing Providers Monthly Costs Yearly Costs
AutoUSA 2500 30,000
Autotrader.com 5908 70896
Cars.com 4500 54,000
Costco 2500 30,000
AAA 2200 26,400
RedBook 300 3,600
Cobalt 660 7,920
OnStation 2,000 24,000
SEO Consultation (Secret Weapon) 4500 54,000
Imagination - 20 Websites 65 3,280
Idearc (Verizon, Superpages) 9.95 120
Yahoo Local 9.99 120
CitySearch 9.95 120
Google ADwords 1500 18,000
Deborah Finn Agency 4,000 48,000
Jobings.com 300 3,600
LA Times 10,000 120,000
Actual Internet Dept Marketing 3160 37,920
Used Cars 10408 124,896
Fleet 5000 60,000
New Expenses 6,595 81,640
Eliminated Expenditures 8,800 105,600
Savings Rerouted to Google Adwords 2205 26460
Total Advertising Expense 40962.89 494,056
Average Advertising Expense 2409.581765 59,360
Initial Cost for SEO Consultant Setup 6500 (ADD 2000 Onsite)
Initial Setup for OnStation - 1st Month 2998 (ADD 1000 Setup)
Intial Cost for Imagniation Websites 2899 (Build Out For Sites)
Total Cost for Initial One Time Setup 12397
12. Search Engine Optimization
Question: The internet is the world’s biggest
library.TheWeb has billions of pages of information.With
this much data, how do you find the page that contains
the information you are looking for?
Answer:You use a search engine or a directory
which will point you in the right direction.
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13. 1/29/2015
Background Questions
What is the Average Buyer’s Motivations?
Trust, Equitable deal, Value
Why did online marketing never deliver?
Why did the Internet Never Full fill its Promise?
I am going to tell you what worked in the past and
what is working TODAY! And I am going to tell you
what I think will CONTINUE to work for
TOMMOROW!
13
14. Failure of Early Web 1.0 Marketing
Your
Website
Yahoo
Google
MSN
AOL
Customers would
previously pay for
multiple online
relationships, no
competitive
advantage
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20. Marketplace Example
Yahoo.com was in serious trouble in 2001 and 2002
because it ignored the
Economic Environment
they charged too much and lost ad revenue
Competitive Environment
they misjudged the impact of the entrance of Google into
the market
Technological Environment
some say they were not using the most advanced
algorithm as upstart Google
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22. Taming the 800lb Gorilla
Google will control
over 90%of all
Internet Search
Marketing within the
next Calendar Year!!!
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$$$ $$$
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•Be extremely subtle,
even to the point of
formlessness. Be
extremely mysterious,
even to the point of
soundlessness.
Thereby you can be the
director of the
opponent's fate.
30. The Fate of Traditional Advertising Agencies
Print
Radio
T.V.
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31. How Can We Draw Our Customers
Question: Better
yet, how do you ensure
customers find your
website OR how do you
stand out from the crowd
and get InternetVisibility?
Answer:
Search Engine
Optimization
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32. 1/29/2015 32
Local
Marketing
82% of Car
Buyers Purchase
within a 12 mile
Radius of the
Dealership
70% of Car
Buyers do their
research online
before entering
a dealership
85% of all search
traffic is
facilitated
through Google
34. What makes us different?
Online
There is no
distinction between
a Multibillion Dollar
company and ours,
other then design,
implementation,
and creativity.
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47. Geo-Targeting Potential Markets
This option is
perfect for:
• Reaching a service area
(plumbers, restaurants)
• Local Business (onsite
computer repair)
• Offers to a specific audience
(downtown Chicago)
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48. FOCUS OF BROAD BASED
REGIONAL DOMINANCE
How do we make ourselves known to our Neighbors
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As we increase our
Advertising online,
and capture more of
the market, the
corrollary effect is
that our competition
will see less and less
ROI and pull out
alltogether..
61. SEO / SEM Secondary Purpose
There are only 3
Tasks.
Create Money
Sites
Create
SupportingSites
– Sites that
support your
money site
– Sites that
support your
supporting sitesGet Links to ALL
of them!
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62. Links pointing to your site have certain attributes:
Followability:Whether the link
will be followed by search
engine spiders. Static vs.
dynamic; ‘no follow’
Reputation:What the link tells
the search engineAnchor text in
the link and text surrounding
the link set reputation.
Perceived Quality:
•One way links (good) vs. multidimensional (not so good)
•Links from whitelisted sites (great) vs. low PR (poor) or
link
•farms (worst)
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Social Bookmarking
• Interlinking
• Create
Networks
Add to
All Our
Sites
• Create Profiles
• Make Social
Groups
Build
your own
Content
78. Static pages seemed to go
out of style as the Blog was
introduced. WOW!
All we had to do then was put
up a Free blog at blogger.com
and ….
Blog and Ping!
Add RSS feeds
Blog and Ping!
Add Anything
Blog and Ping!
Blog and Ping! ......
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79. Blogging creates
its own social
network, that is
reinforced by
multiple links
across multiple
sub-sites
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83. 1/29/2015
Our Business
GM/Cobalt
AutoUSA
InfoUSA.com
Google.com • Search Engines is a Design Digital Content & Contents
mall developed by Guild Design Inc.
• Directory Services is a Design Digital Content & Contents
mall developed by Guild Design Inc.
• Lead Providers is a Design Digital Content & Contents mall
developed by Guild Design Inc.
• Cobalt is a Design Digital Content & Contents mall
developed by Guild Design Inc.
• Martin Auto Group is a Design Digital Content & Contents
mall developed by Guild Design Inc.
Hierarchy of Online Marketing
83
85. GLOBAL INDUSTRY STATS
If you are a company selling a product or a service to the
public, 30% of prospects will buy from you, 15% will never
buy from you no matter what you do and the other 55%
need to be touched on a daily/weekly/quarterly or some
other recurring basis to convert them to a customer.
You typically lose about 10% of your customer list, for
every month that you do not contact them.
80% of individuals that request information on a product
or service that you sell will end up buying from your
competitors.
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93. Customer Capture and Retention
Step 1
• PhoneCalls
• Email Inquiries
• Walk-Ins
Step 2
• Rapid Email Response
• Smart Phones
• WebsiteAutomation
Step 3
• Set up Instant Close
• Get Customers into
the DEALERSHIP!!!
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94. Management through Empowerment
“The conventional definition of management is getting
work done through people, but real management is
developing people through work.”
“Management is efficiency in climbing the ladder of
success; leadership determines whether the ladder is
leaning against the right wall.”
“Good management is the art of making problems so
interesting and their solutions so constructive that everyone
wants to get to work and deal with them.”
“Organization doesn't really accomplish anything. Plans
don't accomplish anything, either. Theories of management
don't much matter. Endeavors succeed or fail because of
the people involved. Only by attracting the best people will
you accomplish great deeds.”
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Use Information CaptureTechnologies to increase Customer Retention and Overall
Closing Ratios
Enable Portals to Directly Interface with Customers
Service Sales
Increase ourWeb Presence through Diversification
Services
Treat all aspects of our business functions separately online
Products Services
102. Specific Brand Isolation
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We need to treat each brand
as a separate business entity,
for online there is no
distinction to the customer.
We need to treat all our
internal business functions as
separate programs unto
themselves, for the same
reason. Also, it creates a
much large web presence. All
our secondary Sites will link
to our Primary Cobalt site, or
our Primary Non-Cobalt
sponsored Flash Site.
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Hybrid Re-Evolution
Opening Flash pages has the Yukon bust into leaves
Yukon Denali
Green Renewables Focus
Links to other Green Businesses locally
Average Mileage Chart
Rundown Timer of Gas Saved each day,
compared to normal Yukon
The only large Hybrid SUV on the market
emphasis
List technological features (OnStar, GPS,
Etc…)
Future Escalade
When it is going to be released
Spy Photos and speculation links to blogs.
105. Saab of Santa Monica is Now Saab of Beverly Hills
How do we introduce ourselves as the
premier SAAB dealership in LA?
Emphasize that we are now
transitioning the same great
service and sales to a new location
just down the street
Make a blow up of our new car out
this September
Have the screen show the
Convertible, and Station Wagon
Play on the heritage of Saab and
it’s the soul of its market base
Big Letters - address and map
Provide a clear map and write directions
from every major highway
Create a Google maps link on webpage
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107. Cadillac CTS
Motortrend ‘Car of the Year”
Dynamic new styling and
appointments
List technological features
(Onstar, GPS, Etc…)
Cadillac V-sport
Ultra - High-Performance
The New Soul and Passion of
Cadillac
Cadillac STS
Cadillac XLR
Cadillac DTS
A true full size luxury sedan
Cadillac Escalade
ESV
EXT
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108. Pontiac G5
Pontiac G6
Coupe
Convertible
Pontiac G8
The New Performance Image of
Pontiac
Pontiac Solstice
Fun in the Sun in Santa Monica
Emphasize the LA lifestyle
Pontiac Vibe
Completely Redesigned
Amazing Gas Mileage
Functionality and Fun
Pontiac Hybrid?
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109. GMC – Cars and Trucks
GMC Acadia
Link all outside Reviews
GMC Sierra Truck Line
All reiterations of the Sierra Line
1500
2500
3500
Denali
History of the Sierra Line
GMC Savanna
Light and Heavy Industrial
Equipment
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111. First Page – Featured Car
Rotating pictures of our cars –
Similar to Records on iTunes
Click on a car, get all the
information, sub pictures, history,
and carfax
Show Roger how to tweak this site
and Autotrader to maximize
exposure
Call to action must be immediate –
Activity on the site or click on a
carfax link sends an immediate
activation of IM, or Video Chat
widget (Create Avatar)
Direct link to Roger’s Email,
Phone, and Instant Messenger
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113. Martin GM Goodwrench Service
First Page
Header – Show all GM Brand Logos
that we service in bold and large
flash
Featured Seasonal Service Special
on right
Second side, current customer log in,
with automated appointments
This will help capture customer
information for our CRM and
Marketing
Second Page
Photo Avatars linked to each Service
Personnel, with direct links to their
terminals and phones
Virtual Book of appointments and
current status of their vehicle service
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