MuffCake Factory Week 4.

1. Class Presentation 4

2. What We did?
March 3, 2016
• Created an Interview Briefing
• Tested Interview
• Landing Pages: A/B testing
• Lessons Learned

3. Interviews
Google Forms
http://goo.gl/forms/2zPr5necXk
2-3 Min Questionnaire
Online & Walked-Through Responses

4. Landing Pages: Lauchrock
http://the-muffcakefactory.launchrock.com http://themuffcakefactory.launchrock.com

5. Lessons Learned
Interviews: Mostly Women, Everyone
(so far) eats desserts, people do not
care about organic foods here that
much .
Offering a set: muffin with a tea for
example.
Customer Loyalty Card: ex. buy 10
muffins & get one for free or a discount
of 10%

6. Lessons Learned
Launch Page: Still learning dynamics
behind the set up.
Google Analytics
Prototyping plans:
Mini truck - Concept Truck
Muffin and Cupcake Trails
Research: See whether permitted to
sell on campus to test product & for
R&D.