The document discusses potential revenue models for a muffin cafe called The MuffCake Factory. It outlines hypotheses for testing different pricing strategies, including: 1) Charging 2.50-3 euros per muffin to see customer reactions to price differences; 2) Contacting event organizers and caterers to gauge interest in muffins for events; and 3) Offering advertising space on delivery trucks to suppliers in exchange for promoting organic and sustainable products. The models also include subscription plans for regular customers and do-it-yourself muffin making kits.

1. The MuffCake
Factory
Presentation 8

2. Step 1 Step 2 Step 3 Step 4
Today’s Recipe

3. Gettin’ That
Dough
Pricing Models

4. Value Based Pricing
• Org. Dessert - Client’s WTP
• Higher over alternatives

5. Putting Money Where the Mouth Is
Key Elements for MPV:
-Organic
-Quality
- Trendy
- Decoy w/ N.Organic

6. Finding the Money Trees
Revenue Sources
- Transaction
- Advertising
- Subscription
- Franchising

7. Transaction Revenue
Hypothesis: Different $$$ to different products in a range
from
2,50€ - 3€ to see how customers react to those price
differences.
2/3 interviewers - 3€/MuffCake

8. Catering Revenue
Hypothesis: Event Organizers,
Caterers?
Contact & how see reaction to
product. (TBD)
Local markets (LX Factory) &
feedback from them (TBD)

9. Advertising On Truck
Hypothesis: Ads with Nespresso & and bioorganic small
business/suppliers.
Offering suppliers ad space on Trucks.. Maybe Packaging
Going Organic to Fit into your
Wedding Dress?
MuffCakes For a Birthday?... Don’t
Forget getting a Card!

10. Subscribe & Save !
Hypothesis: A subscription price:
-@ 0,99€/day (2 consumptions a
week) and
-112,50€/month to companies (for
weekly delivers in the company)

11. DIY Muffing !
Hypothesis: Clients wish to make the
MuffCakes Freshly at their own
kitchens!
Delivery of Fresh Ingredients and
recipe to follow

12. Web UpCakes
● Hot & Fresh

13. Keep FBookin’!
● Increased Likes,
New Banners &
Pictures Posted

14. The MuffCake..ers