Presentation 7.

1. The MuffCake Factory
Presentation 7

2. Today’s UpCakes Marketing Channels
Guerilla Marketing
Local Niche Competitors
Market Outreach
Friday April 15

3. Marketing Channels
Component: Channels
Hypothesis Social Media: Facebook # 1
Test Track # of Likes & Followers on Page, to
improve our public communication and get our
‘Fresh UpCakes’
Validation 75 likes & Target: 150/month
FB Page: https://www.facebook.com/muffcakefactory/

4. Marketing Channels
Component: Channels
Hypothesis Website & Blog
Test Provide information on our business, team,
lessons learned, concerns and weekly posts
(“recipes”) to engage with our customers
and create an active position in the market.
Also, connect it with landing pages having a
“subscription” area.
Validation Get 200 views on landing pages, website
and regular followers of our posts
Blog: https://muffcakefactory.wordpress.com

5. MuffCakes Giving You Wiiings, Literally. (not
really)Component: Channels
Hypothesis Guerilla Marketing
Test Activate Company image in
potential customer’s mind.
Validation Gain involvement and positive
word-of-mouth.
Youtube: https://youtu.be/M1W6gYwNnHw

6. Guerrilla Prints
Guerilla Marketing Print Campaign: TBD
Brainstorming: Found Posters/ Muffin Bags/
I Should Have Had MuffCake!

7. High
High
Medium
Medium
Low
Low
Quality
Price
Santini Ice Cream
Castanhas Stand
On The Wayffle
Caipi Jocas
Yonest
Creative Competitors: Quality vs. Price

8. Organic/ Natural
Product Line
High
High
Medium
Medium
Low
Low
Santini Ice Cream
Castanhas Stand
On The Wayffle
Caipi Jocas
Yonest
Creative Competitors: Org/Nat. vs. Product Line

9. Exciting Outreach/ Testing
LX Factory: Communication via FB has evolved to emails. Status: Pending
PRÍNCIPE REAL MARKET - Without a pre-existing company, the authorities do
not allow for setting up. At this time they are not opening up to new sellers.
Status: Unsuccessful

10. Thank You