By the end of 2017, market demand for mobile app
development services will grow at least five times faster
than internal IT organizations' capacity to deliver them,
according to Gartner, Inc. Gartner forecasts mobile
phone sales will reach 2.1 billion units by 2019, which will
fuel demand for apps in the enterprise that meet the
high performance and usability of consumer apps.
1. Companies Will Create More Than One App
• We are already observing among our customers that they
are generally producing more than one app. On average, our
clients have created around 4 apps each in the past 6
months. As more tools such as Fliplet emerge which
empower companies to create apps affordably, we predict
that companies will continue to create more and more apps.
2. All Areas Of A Business Will Need Mobile Apps
• Likewise, app creation is going to spread across all
departments of companies. Although, at the moment,
certain types of apps are more popular than others, we are
beginning to see trends towards app creation from a variety
of departments, such as training and HR.
• Users are coming up with innovative ways to present their
information, products and services.
3. “I Need To Create An App” Will Become The New “I
Need To Have a Mobile”. A Common Thing to ask for!
• Not only will a wide range of departments create mobile apps, but each
department will also create more than one app. This is part of a trend to create
apps that replace regular processes such as making a 5 minute presentation.
• App creation becomes easier and cheaper, it will actually be more convenient
to, for instance, create reports on apps rather than on PowerPoint. So, creating
an app will become something as common as creating a new document or
4. The Following Kinds Of Apps Will Take Off
In The Near Future:
• Internal Communications
• Sales Support
• Internal communications apps are also going to increase in popularity.
At their core, these apps are an updated version of the Intranet.
• The Intranet never really worked, because it couldn’t be accessed
remotely, it was too complicated and decentralized and it didn’t work
offline Shifting all the information from the Intranet to our
smartphones is going to dramatically increase our ability to be
• Internal communication apps can also be used as an alternative to
email, by allowing you to instantly communicate with your team
wherever you are.
• Sales support apps are currently the most popular types of
enterprise apps. They enable you to use mobile devices to show
your products or services to customers in an easy and visually
• Anyone who still uses print sales brochures is very much behind the
times; showing information on a computer has become the new
• Training apps are going to explode; what company doesn’t want to
deliver more training to their staff?
• And what a perfect way, because if your staff can do the training while
they’re away from the office, it reduces distractions, uses dead time
more efficiently and means that they’re expanding their knowledge all
How to Deliver
Demand For Enterprise Mobile Apps Is Expected To Grow At Least Five
Times Faster Than Internal IT Organizations’ Capacity To Deliver Them.
1) Prioritize App Development
• Mobile development teams are overstretched and have
difficulty effectively delivering the growing number of mobile
apps in their queues. The result is apps being built on a first-
come, first-served basis, with the line of business making the
most noise having its needs met first. This lack of value-
driven prioritization leads to inefficient use of IT resources
and a degradation in the quality of apps delivered.
• According to Gartner analysts, mobile development teams
need to formulate a process of mobile app prioritization that
involves understanding the needs of business stakeholders.
This will be a key factor in defining common criteria for
evaluating mobile app projects.
2) Adopt A Bimodal IT Approach
• Integration is often the largest part of the effort of delivering an
enterprise mobile app, with many app development teams
underestimating the time and resources required for integration during
the planning stage of the traditional waterfall methodology they are
• Gartner believes organizations need to replace this traditional IT
development approach with a bimodal strategic approach that supports
innovation and agility to deliver apps more efficiently and quickly.
• Bimodal approaches consist of two models:
• Mode 1 drives the creation of stable infrastructure and APIs to allow
apps to retrieve and deliver data to back-end systems without
impacting those enterprise applications.
• Mode 2 uses high-productivity, agile approaches to quickly deliver
front-end app features required by the business.
3) Use Rapid Mobile App Development (RMAD)
• Using development tools that can produce apps more rapidly is crucial
for enterprises to help bridge the gap between mobile app demand and
• Significant innovation is driving this market and replacing traditional
coding approaches, such as native development tools, with more
effective RMAD tools. There are many approaches to RMAD, including
drag-and-drop codeless tools, code generation and orchestration, model-
driven development, virtualization, forms construction, and others.
• These approaches are allowing those with no programming
skills or coding ability, such as people in business roles, to
rapidly assemble mobile app prototypes and continuously
iterate on these designs.
4) Adopt A Mixed-sourcing Approach
• Organizations want to have full control over their mobile app
development initiatives, however, maintaining a pure in-
house development environment is difficult to achieve given
mobile is a relatively new competency to many developers. It
entails many complexities and specific activities, such as
• UX Design
• Cellular Coverage Testing
• Gartner believes organizations will improve their in-house
mobile development skills over time, but currently only 26
percent of organizations are adopting an in-house-only
development approach, while 55 percent are successfully
delivering apps using mixed sourcing.
We are ChromeInfo Technologies, a Mobile App
Development, Web Development and Software Testing
company with development center in India.
Mobile Application Development
Android Application Development
iPhone Application Development
iPad Application Development