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# MINDSHIF T
     THE 
              Personas playing

SHORTEST 
               the lean games

 VERSION                   to innovate!
                           by Frits Oukes
everyone
      tells the 
  same story
  differently!
              
   also about 
the games to
     innovate
your look at the world?

point-of-view or ‘weltanschauung’:
                                 
                       humeur
                    four winds
                    archetypes
                      realities
‘weltanschauung’: archetypes of reality
         unitary
                                                       mythic




          sensory                                      social
     From McWhinney, Creating paths of Change (1997)
realities
     unitary                                                 mythic
                                            opportunity | metaphors
     assumptions
                                               dreams | inspiration
     truth| principles
                                                symbols | creations
     rules| theory
                                                       vision| ideas
     clarification
                                                           inventions
     belief systems
                                                             meaning
     policies
                                                                    
     


                                                              preferences
                                                            what matters
objects
                                                 wants | attitude
resources
                                                 ethics | values
behavior| facts
                                  purposes| appreciation
material| action 
                                   feelings| motivation
sensation | data
                                                        
experience | situations
                                       social
sensory
From McWhinney, Creating paths of change (1997)
realities
most real for you
how things happen
acceptance of change


unitary                                                 mythic
                 truths
                     ideas
               by form 
                     by creating
       no basic change
                      everything was and
                                             is as I will it

              facts
                         feelings
     by precedence
                          by intending
no uncaused change
                          fully accept change
sensory                                                  social

From McWhinney, Creating paths of change (1997)
example : the i2i


                                                                        do you know the
                                                                             design story
                                                                                      and
                                                                    the development of
                                                                   collaborative seating?


The i2i is a development from IDEO for Steelcase: look at http://www.youtube.com/watch?v=aYCiSyypvTI
discovery: similarities!


 design thinking         realities and modes




a path to innovate            personas
personas
anthropologist
         personas
experimenter
cross-pollinator
          learning

hurdler
collaborator
            organizing
director
experience architect
      building
set designer
caregiver
storyteller
personas and the modes to innovate
                           ç assertive è
unitary                                           mythic




                                                      ç emergent è
ç analytic è 




                       ç evaluative è 
sensory                                           social
From McWhinney, Creating paths of change (1997)
where do these methods fit in?


        stage-gate
                                        business model generation

                         open innovation
                 M&A
integrative thinking

                           agile
         customer development


     effectuation
      lean startup
Everyone
     tells he
same story
diffferently
Publishing
breakthrough 
        insights 
and practices 
of innovation.
               
   Introducing 
      personas
   running the 
    lean games
  to innovate!
#MINDSHIF T




              Q U E ST I O N S ?
the lean games to innovate
                             Entrepeneurship in the boardroam,
                                     resolving both the paradox
#MINDSHIF T

                                  of innovation and uncertainty!


                                       WHY?:
              ...to learn at the highest pace...
                                          Frits Oukes
                            frits.oukes@redmerito.nl
                        nl.linkedin.com/in/fritsoukes
                 @FritsOukes #mindshift #leanproto
                                    +31 6 29 576 884

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the shortest version of #MINDSHIFT

  • 1. # MINDSHIF T THE Personas playing SHORTEST the lean games VERSION to innovate! by Frits Oukes
  • 2. everyone tells the same story differently! also about the games to innovate
  • 3. your look at the world? point-of-view or ‘weltanschauung’: humeur four winds archetypes realities
  • 4. ‘weltanschauung’: archetypes of reality unitary mythic sensory social From McWhinney, Creating paths of Change (1997)
  • 5. realities unitary mythic opportunity | metaphors assumptions dreams | inspiration truth| principles symbols | creations rules| theory vision| ideas clarification inventions belief systems meaning policies preferences what matters objects wants | attitude resources ethics | values behavior| facts purposes| appreciation material| action feelings| motivation sensation | data experience | situations social sensory From McWhinney, Creating paths of change (1997)
  • 6. realities most real for you how things happen acceptance of change unitary mythic truths ideas by form by creating no basic change everything was and is as I will it facts feelings by precedence by intending no uncaused change fully accept change sensory social From McWhinney, Creating paths of change (1997)
  • 7. example : the i2i do you know the design story and the development of collaborative seating? The i2i is a development from IDEO for Steelcase: look at http://www.youtube.com/watch?v=aYCiSyypvTI
  • 8. discovery: similarities! design thinking realities and modes a path to innovate personas
  • 10. anthropologist personas experimenter cross-pollinator learning hurdler collaborator organizing director experience architect building set designer caregiver storyteller
  • 11. personas and the modes to innovate ç assertive è unitary mythic ç emergent è ç analytic è ç evaluative è sensory social From McWhinney, Creating paths of change (1997)
  • 12. where do these methods fit in? stage-gate business model generation open innovation M&A integrative thinking agile customer development effectuation lean startup
  • 13. Everyone tells he same story diffferently
  • 14. Publishing breakthrough insights and practices of innovation. Introducing personas running the lean games to innovate!
  • 15. #MINDSHIF T Q U E ST I O N S ?
  • 16. the lean games to innovate Entrepeneurship in the boardroam, resolving both the paradox #MINDSHIF T of innovation and uncertainty! WHY?: ...to learn at the highest pace... Frits Oukes frits.oukes@redmerito.nl nl.linkedin.com/in/fritsoukes @FritsOukes #mindshift #leanproto +31 6 29 576 884