This document discusses using personas and lean games to drive innovation. It introduces personas as a tool for understanding different perspectives and explores how they align with various approaches to reality and modes of thinking. The document suggests personas can be used alongside lean games to help organizations innovate at a high pace by resolving paradoxes of innovation and uncertainty. It provides contact information for Frits Oukes to discuss using these techniques for entrepreneurship and mindset shifts.

1. # MINDSHIF T
THE
Personas playing
SHORTEST
the lean games
VERSION to innovate!
by Frits Oukes

2. everyone
tells the
same story
differently!
also about
the games to
innovate

3. your look at the world?
point-of-view or ‘weltanschauung’:
humeur
four winds
archetypes
realities

4. ‘weltanschauung’: archetypes of reality
unitary
mythic
sensory social
From McWhinney, Creating paths of Change (1997)

5. realities
unitary mythic
opportunity | metaphors
assumptions
dreams | inspiration
truth| principles
symbols | creations
rules| theory
vision| ideas
clarification
inventions
belief systems
meaning
policies
preferences
what matters
objects
wants | attitude
resources
ethics | values
behavior| facts
purposes| appreciation
material| action
feelings| motivation
sensation | data
experience | situations
social
sensory
From McWhinney, Creating paths of change (1997)

6. realities
most real for you
how things happen
acceptance of change
unitary mythic
truths
ideas
by form
by creating
no basic change
everything was and
is as I will it
facts
feelings
by precedence
by intending
no uncaused change
fully accept change
sensory social
From McWhinney, Creating paths of change (1997)

7. example : the i2i
do you know the
design story
and
the development of
collaborative seating?
The i2i is a development from IDEO for Steelcase: look at http://www.youtube.com/watch?v=aYCiSyypvTI

8. discovery: similarities!
design thinking realities and modes
a path to innovate personas

9. personas

10. anthropologist
personas
experimenter
cross-pollinator
learning
hurdler
collaborator
organizing
director
experience architect
building
set designer
caregiver
storyteller

11. personas and the modes to innovate
ç assertive è
unitary mythic
ç emergent è
ç analytic è
ç evaluative è
sensory social
From McWhinney, Creating paths of change (1997)

12. where do these methods fit in?
stage-gate
business model generation
open innovation
M&A
integrative thinking
agile
customer development
effectuation
lean startup

13. Everyone
tells he
same story
diffferently

14. Publishing
breakthrough
insights
and practices
of innovation.
Introducing
personas
running the
lean games
to innovate!

15. #MINDSHIF T
Q U E ST I O N S ?

16. the lean games to innovate
Entrepeneurship in the boardroam,
resolving both the paradox
#MINDSHIF T
of innovation and uncertainty!
WHY?:
...to learn at the highest pace...
Frits Oukes
frits.oukes@redmerito.nl
nl.linkedin.com/in/fritsoukes
@FritsOukes #mindshift #leanproto
+31 6 29 576 884