The document provides 10 tips for creativity and effecting change through creative works. It encourages dreaming big but keeping focused on goals over mediums. Embrace unexpected connections across categories and cultures. Collaborate by acknowledging individual weaknesses. Use creativity to provoke emotions and discussions, focusing on insights and ideas that can change how people live.

1. Creativity is
a weapon of
mass construction.

2. #1 DREAM BIGGER.
[AND KEEP TRACK OF IT]

3. #2 Embrace culture, not category.
[FIND THE UNEXPECTED RELEVANCE]

4. #3#3 FOCUS ON
FOCUS ON
THE PRIZE,
THE PRIZE,
NOT THE
NOT THE
MEDIUM.
MEDIUM.

5. 4 MAKE IT REAL.
[DO THINGS PEOPLE CAN FEEL,
BE A PART OF & BELIEVE IN]

6. #5 Be culturally provocative.
[CREATIVITY IS BORN FROM EMOTIONAL TENSION POINTS]

7. D VO ICE.
N
BRAYLE]
SE Y OUR ST NOT
ELEAABOUT VALUE
S,
#6 R [IT’S

8. #7 KEEP THE IDEA ALIVE.

9. #8 COLLABORATE.
[KNOW WHAT YOU’RE BAD AT]

11. #10 BE BRILLIANT.

12. WITHOUT
INSIGHT
WE HAVE
NOTHING.

13. Creative intelligence
can change the World.
[It can change the way people live, think, feel, dream & do]