The document discusses various topics related to digital marketing including the value of creativity, building bridges between brands and society, writing the future of digital marketing, and focusing on culture over technology. It emphasizes understanding people, having purpose beyond just executions, and using provocation. Key ideas are that creative intelligence can build commercial value in digital marketing and that the public knows what they want.

1. What will dominate
tomorrow’s digital
marketing revolution?

2. I haven’t got a clue.!

6. What does HTML mean?

7. “ “.
“ ”

9. WHAT MY
MUM CAN
TEACH US
ABOUT
DIGITAL
MARKETING.

12. DIGITAL’S
BUILT AN
ENVIABLE
BRIDGE
BETWEEN
BRANDS &
SOCIETY.

14. Digital has brought !
the value of creativity !
back into the spotlight.!

15. DIGITAL’S
BUILT AN
ENVIABLE
BRIDGE
BETWEEN
SOCIETY &
BRANDS.

16. DIGITAL MARKETING
IS IN MUCH BETTER
SHAPE THAN OTHER
FORMS OF MARKETING.

17. DIGITAL’S
BUILT AN
ENVIABLE
BRIDGE
BETWEEN
BRANDS &
SOCIETY.

19. BAD NEWS//

20. MANY CONFUSE QUANTIFIABLE
WITH EFFECTIVENESS.

21. There’s a lot of
myth, legend &
bullshit spoken
about digital.
[SOCIAL IS A NEW THING / SOCIAL IS NOT CHEAP]

22. Back
to my
Mum:

23. 8 WAYS TO WRITE THE FUTURE

24. Five Things INFLUENCERS.
It Won’t
GAMING.
TECH PLATFORMS.
COVER
STORY TELLING.
OLD SPICE.

25. Understand what
!
l es beneath.

26. EVERY MINUTE:
1,695,480 VIEWING PORN.
22,320 SEARCHING FOR PORN.
$184,538.40 SPENT ON PORN.

31. #2
BE MEANINGFUL,
NOT SOCIAL.

33. LIONEL RICHIE’S CLAY
HEAD FROM HIS 1984
VIDEO, “HELLO”, HAS
10,000 FACEBOOK FANS.

36. #3 PLAY IN THEIR WORLD

40. #4 Be culturally provocative.
Be culturally provocative.

42. OICE.
AND V
R BR ICE.
ASE Y
OU
ND VO
RELE R BRA
AS
LE E YOU
#5 RE

44. #6 CREATE
CULTURE NOT
TECHNOLOGY.

49. 1. MENTOS + DIET COKE EXPERIMENTS
2. DOVE – EVOLUTION
3. BLENDTEC – WILL IT BLEND?
4. DIESEL – HEIDIES 15MB OF FAME
5. BURGER KING - SUBSERVIENT CHICKEN
6. OBAMA’S ONLINE CAMPAIGN
7. JOHN WEST – BEAR
8. TOURISM QUEENSLAND - BEST JOB IN THE WORLD
9. BURGER KING - WHOPPER SACRIFICE
10. CADBURY’S - GORILLA

50. 1. MENTOS + DIET COKE EXPERIMENTS
2. DOVE – EVOLUTION
3. BLENDTEC – WILL IT BLEND?
4. DIESEL – HEIDIES 15MB OF FAME
5. BURGER KING - SUBSERVIENT CHICKEN
6. OBAMA’S ONLINE CAMPAIGN
7. JOHN WEST – BEAR
8. TOURISM QUEENSLAND - BEST JOB IN THE WORLD
9. BURGER KING - WHOPPER SACRIFICE
10. CADBURY’S - GORILLA

51. #8 BE BRILLIANT.

52. So what is the common link
behind all these examples?

53. WITHOUT
INSIGHT
WE HAVE
NOTHING.

54. THE PUBLIC
ARE NOT TOO
STUPID TO
KNOW WHAT
THEY WANT.

55. Creative intelligence
can build the commercial value
of digital, not just executions.

56. TO CREATE
WHAT’S NEXT
IN DIGITAL MARKETING
1 PEOPLE / 2 PURPOSE / 3 PROVOCATION
ALL PICTURES FROM GETTY IMAGES, FLICKR OR GOOGLE EXCEPT THE BAD ONES OF ME WHICH ARE BY MY SUPPOSEDLY LOVING WIFE.

57. OR AS MY MUM SAYS …
ALL PICTURES FROM GETTY IMAGES, FLICKR OR GOOGLE EXCEPT THE BAD ONES OF ME WHICH ARE BY MY SUPPOSEDLY LOVING WIFE.