My presentation at Google Firestarters on insights.
As it's my usual 'picture, no words' presentation style, it probably will make little sense ... but if it's any consolation, that's how the people who heard me give it thought too.
This is the first edition of In The Meta, a Colenso planning team fanzine dedicated to exploring different subcultures in gaming.
In this edition, we explore how sexual expression has been embraced, exploited and expressed by gamers across the globe.
Whether it’s VR pornography or retailing bathwater … In The Meta examines how gaming has allowed people to educate, explore and/or express their individuality and sexuality.
I should point out some may be confronted by what they read and the design may make it NSFW.
It definitely falls out of many mainstream comfort zones.
However out goal is not to provoke or offend, it’s simply to shine a light on the behaviours and beliefs millions live by every day.
Because maybe the more we understand, the better we can all be.
Any questions, please shout. Enjoy the adventure and H/T to Liam and Hamish who were behind this edition.
Rob Campbell + GroupThink = Be More StupidRob Campbell
This was not for - or on behalf - of R/GA.
What was originally a talk on the importance of sub-culture became a talk on why Black Lives Matter is the only matter I care about right now ... how adland has to change and 6 things you can do TODAY to make a difference.
It's all pictures rather than words, but it means a lot to me, because the people who helped me grow mean a lot to me. Maya Thompson. Breanna Jones. Chelsea Curry.
[And every other person of colour who has been my friend, guide and ass kicker]
This details the lengths 2 of The Kennedys Shanghai guys went to, to make an 'anti-love' card that made being single feel good. It documents their attempt to make a card that turned into a bath-salt bomb when dropped in water, a candle card that let you have a romantic evening by yourself and some other thing that is even more mental. None of them worked. We love they tried.
So a while back I did a presentation to the office on how to do presentations.
This isn’t because I think I am very good at them, but because having done so many in my life – I know what simple things can make someone so much more effective when they do them.
That said, I’m a bit of a hypocrite given I don’t follow every rule to the letter … but as someone said, those who can’t do, teach.
Ahem.
I should also point out that the title of this post is misleading.
I don’t actually want to turn people into Freddie Mercury.
Not only do I have doubts he’d be that good in the boardroom, the fact is his leotards would be a bitch to wear.
That said, on the stage he was a beast.
It didn’t matter if he was performing to 200 people or 200,000, all eyes were on him and he made sure his audience always went away getting exactly what they wanted and hoped for.
And that’s what I mean by the title of the post.
Promise.
Anyway, as some of the slides are in my usual ‘picture, no words’ format … I thought I should give a brief breakdown of what they mean and then after that, it should all be fairly obvious.
I hope.
Unless you’re a thicko.
Remember, this is not a blueprint for how to present, it’s simply 8 ‘tips’ that can make you – whatever your style – better.
That’s not just because I don’t think anyone has the right to dictate presentation standards, but because the last thing the World needs is a bunch of people all adopting the same robotic approach to what they have to say.
Anyway, to see the meaning of each slide, simply go here: http://wp.me/pSDH-4gd
I hope it’s useful, even if you end up using it as tips of what NOT to do.
Ta-ra.
This is the first edition of In The Meta, a Colenso planning team fanzine dedicated to exploring different subcultures in gaming.
In this edition, we explore how sexual expression has been embraced, exploited and expressed by gamers across the globe.
Whether it’s VR pornography or retailing bathwater … In The Meta examines how gaming has allowed people to educate, explore and/or express their individuality and sexuality.
I should point out some may be confronted by what they read and the design may make it NSFW.
It definitely falls out of many mainstream comfort zones.
However out goal is not to provoke or offend, it’s simply to shine a light on the behaviours and beliefs millions live by every day.
Because maybe the more we understand, the better we can all be.
Any questions, please shout. Enjoy the adventure and H/T to Liam and Hamish who were behind this edition.
Rob Campbell + GroupThink = Be More StupidRob Campbell
This was not for - or on behalf - of R/GA.
What was originally a talk on the importance of sub-culture became a talk on why Black Lives Matter is the only matter I care about right now ... how adland has to change and 6 things you can do TODAY to make a difference.
It's all pictures rather than words, but it means a lot to me, because the people who helped me grow mean a lot to me. Maya Thompson. Breanna Jones. Chelsea Curry.
[And every other person of colour who has been my friend, guide and ass kicker]
This details the lengths 2 of The Kennedys Shanghai guys went to, to make an 'anti-love' card that made being single feel good. It documents their attempt to make a card that turned into a bath-salt bomb when dropped in water, a candle card that let you have a romantic evening by yourself and some other thing that is even more mental. None of them worked. We love they tried.
So a while back I did a presentation to the office on how to do presentations.
This isn’t because I think I am very good at them, but because having done so many in my life – I know what simple things can make someone so much more effective when they do them.
That said, I’m a bit of a hypocrite given I don’t follow every rule to the letter … but as someone said, those who can’t do, teach.
Ahem.
I should also point out that the title of this post is misleading.
I don’t actually want to turn people into Freddie Mercury.
Not only do I have doubts he’d be that good in the boardroom, the fact is his leotards would be a bitch to wear.
That said, on the stage he was a beast.
It didn’t matter if he was performing to 200 people or 200,000, all eyes were on him and he made sure his audience always went away getting exactly what they wanted and hoped for.
And that’s what I mean by the title of the post.
Promise.
Anyway, as some of the slides are in my usual ‘picture, no words’ format … I thought I should give a brief breakdown of what they mean and then after that, it should all be fairly obvious.
I hope.
Unless you’re a thicko.
Remember, this is not a blueprint for how to present, it’s simply 8 ‘tips’ that can make you – whatever your style – better.
That’s not just because I don’t think anyone has the right to dictate presentation standards, but because the last thing the World needs is a bunch of people all adopting the same robotic approach to what they have to say.
Anyway, to see the meaning of each slide, simply go here: http://wp.me/pSDH-4gd
I hope it’s useful, even if you end up using it as tips of what NOT to do.
Ta-ra.
Asian Marketing Effectiveness Presentation with Charles Wigley, Chairman of BBH Asia.
[Please note: This is a low-res file because Slideshare only lets you upload 10mb for free and quite frankly, I'm not going to pay US$19 per month just so you lot can have a fancier looking preso which you'll probably ignore anyway. Ta]
My presentation at the NINEMSN Digital Summit in Sydney ... offering some [hopeful] tips on how to make digital marketing more meaningful and effective.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Asian Marketing Effectiveness Presentation with Charles Wigley, Chairman of BBH Asia.
[Please note: This is a low-res file because Slideshare only lets you upload 10mb for free and quite frankly, I'm not going to pay US$19 per month just so you lot can have a fancier looking preso which you'll probably ignore anyway. Ta]
My presentation at the NINEMSN Digital Summit in Sydney ... offering some [hopeful] tips on how to make digital marketing more meaningful and effective.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover