Marketing At A Point Of Change

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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.

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So a while back I did a presentation to the office on how to do presentations. This isn’t because I think I am very good at them, but because having done so many in my life – I know what simple things can make someone so much more effective when they do them. That said, I’m a bit of a hypocrite given I don’t follow every rule to the letter … but as someone said, those who can’t do, teach. Ahem. I should also point out that the title of this post is misleading. I don’t actually want to turn people into Freddie Mercury. Not only do I have doubts he’d be that good in the boardroom, the fact is his leotards would be a bitch to wear. That said, on the stage he was a beast. It didn’t matter if he was performing to 200 people or 200,000, all eyes were on him and he made sure his audience always went away getting exactly what they wanted and hoped for. And that’s what I mean by the title of the post. Promise. Anyway, as some of the slides are in my usual ‘picture, no words’ format … I thought I should give a brief breakdown of what they mean and then after that, it should all be fairly obvious. I hope. Unless you’re a thicko. Remember, this is not a blueprint for how to present, it’s simply 8 ‘tips’ that can make you – whatever your style – better. That’s not just because I don’t think anyone has the right to dictate presentation standards, but because the last thing the World needs is a bunch of people all adopting the same robotic approach to what they have to say. Anyway, to see the meaning of each slide, simply go here: http://wp.me/pSDH-4gd I hope it’s useful, even if you end up using it as tips of what NOT to do. Ta-ra.

What will it take to maintain a competitive advantage in the fast-approaching age of personalized, data-driven healthcare? The rise of CRISPR genome editing technology and affordable genome sequencing have the potential to disrupt the life science and healthcare industries as irrevocably as the Internet disrupted retail, travel, and music. Industry leaders must adapt with unprecedented speed or risk getting displaced by new types of competitors. Slalom webinar, March 2017 Amy Loftus and Emily Borlik Watch the recorded webinar: https://www.slalom.com/thinking/bracing-for-disruption-life-sciences-healthcare-webinar

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