The document discusses varying perspectives on creativity and abstraction in social contexts, highlighting the influence of tone, manner, and style. It considers how different starting points impact conceptual understanding and social cues. The emphasis is on the interplay between social reality and creative propositions.

80. WEST EAST
SAY FEEL
A different ARGUE ASSOCIATE
set of creative PROPOSITION
ABSTRACTION
SOCIAL CUES
TONE & MANNER / STYLE
start points? CONCEPT CONTEXT
CONCEPTUAL ABSTRACTION SOCIAL REALITY