1. The poster has a ‘in your face’ feel which is
perfect for the characters attitude in the film.
There are two characters standing up, one
within the group of teenagers softly embracing
one of the other characters and the other with
a weapon cast of to the side in the shadow.
The use of the power of
three “Powerful moving
and unforgettable”
attracts the audience’s
attention.
The smaller black font at the top of the
page is used to stand out from a lighter
toned background, informing the desired
target audience on a newspapers review of
the film, followed by a star rating which
helps engage and persuade people to go
and see the film.
Including the name of the
film director may
persuade the people to
watch it as they may have
watched film by this film
director before and
enjoyed it.
The baseball bat in the
characters hand connotes
a sense of violence. His
character is of importance
as he is standing up and is
slightly away from the
group and is alone which
may suggest he is the
antagonist.
The bold white font used in this
image is placed at the bottom of
the page and is a contrast from the
dark background.
Above the film’s name it says
‘Before adulthood comes…’ this
cleverly refers to the sequel film
which they call “Adulthood” and
the phrase above the sequel film’s
name says “after kidulthood
comes…” this shows that there is a
sequence in the film this is used to
attract the same type of audience
as they become aware of both the
films and it follows each other.
‘Kidulthood’ has a primary
audience of teenagers, however,
its secondary audience is parents,
acting as a warning and creating
awareness of what is going on in
society. The ways in which the film
allows the primary audience to
identify includes clothing and worn
by the actors and also the familiar
setting of the film.
The title is very interesting as it is a mix between
childhood (kid) & adulthood (ulthood). This could
suggest that although these kids want to stay innocent
their situation forces them to become adults in mind
with the harsh attitudes and violence that comes with
it. However, because they are not ready to become
adults they are stuck in the middle. The ‘I’ in
Kidulthood is in lower case to signify how young and
immature they still are.
There isn’t a very wide range of colours in the poster.
The colours of the fonts are contrasting; the white
title being on the black ground and the black text
being in the white sky. This is effective in making the
specific parts eye catching. There is only one problem
and that is the small print. The credit block
underneath the title is also in white, however is quite
difficult to make out.
The clothing represents the stereotype of today's
youth in a huge way with many of the characters
wearing hoodies, tracksuits, trainers and hats. It
represents the major issue of crime within today's
youth many teenagers wear hooded pieces of clothing
such as jackets and jumpers to covertheir faces when
committing a crime such as shop-lifting.
The lighting used is high
key lighting. It is mainly
dark and is an indication
of the darkness in the film
and their lives. However,
you can see the sun trying
to breakthrough which
may reflect on them
trying to break through
into adulthood.
The genre of the film is
easily recognised as social
realism/ urban drama as
the film poster has the
stereotypical
characteristics of a social
realism/urban drama film.
There is a websitelink at
the bottom of the poster
which allows the audience
to find out more. The fact
that the film has its own
website suggests that it is
very successful film.