3. Lewis Commercialisation , . Lewis Commercialisation works in partnership with major property owners, brands and service providers across the EMEA region. Vision to deliver best in class commercialisation solutions, sustainable revenue streams that are aligned to corporate and/or asset and property management objectives. Currently engaged with Shopping Centre assets with a value in excess of £5,000,000,000. We have generated £14,000,000 of income streams for our clients equating to £175,000,000 in asset value.
17. BCSC/PMA Commercialisation Guide “ The key finding of this study is that a successful commercialisation strategy can benefit all stakeholders – centre managers and managers, retailers and shoppers.” Source: BCSC/PMA Commercialisation Research Project 2009 (p.4) Comprehensive study, 50 page report, collaboration of numerous industry stakeholders, 10 key points .
18. BCSC/PMA Commercialisation Guide Create a commercialisation strategy – optimise or maximise? Communicate strategy to retailers Protect sightlines and safeguard pedestrian flows to stores Managing risk Professional behaviour
19. BCSC/PMA Commercialisation Guide Conduct Research to demonstrate the benefits of commercialisation Involve permanent retailers Include commercialisation in the service charge matrix Recognise where you need the help of professionals Quality Control
22. Case Study: Comparison Australia & United Kingdom Westfield Miranda Australia Fashion Show Sponsored by: MasterCard & Ford
23. Case Study: Comparison Australia & United Kingdom Australia’s largest Telecoms company Telstra has embraced Specialty Leasing
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26. Integrated into all areas of shopping centre management Development of metrics to prove return on investment for brands Core part of asset and property management Aligned to overall needs of stakeholders Development of consumer databases/CRM – Minority Report The Future
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