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Which strategy needs Reiss to enter the Netherlands


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Which strategy needs Reiss to enter the Netherlands

  1. 1. International<br />Market<br />Advisors<br />WHICH ENTRY STRATEGY IS THE MOST SUITABLE FOR REISS? <br />REISS Market Research<br />
  2. 2. OUR MARKET - Holland<br />STRATEGIC LOCATION in Europe<br />INTERNATIONAL BUSINESS environment<br />Superior LOGISTICS and technology infrastructure<br />Highly educated, multilingual and flexible WORKFORCE<br />Quality of LIFE<br />Favorable FISCAL CLIMATE<br />
  3. 3. METHODOLOGY<br />
  4. 4. SUITABILITY – Swot matrix<br />LEGEND:<br />++  Key Factorfor Success to exploit<br />-- Key Issuesto solve<br />
  5. 5. SUITABILITY – Key Factor For Success & Key Issues<br />REISS<br />Key Success Factors<br />Key Issues<br />RELATED DECISION & SELECTED CRITERIA:<br />CONTROL key activity to exploit the Strenghts of the company<br />KNOWLEDGEkey activity to solve the Weaknesses of the company<br />TO REACH THE OBJECTIVE<br />-25% increase of international sales<br />-8% internal rate return<br />-Bridging brand<br />-Store experience<br />-Unique lifestyle<br />-Clothes quality<br />-Marketing<br />-Unefficient website<br />-International Branding<br />-International mngt skills<br />-Attract middle class<br />-Fashionable people<br />-Business people<br />-Exploit the communication network<br />need CONTROL to<br />need KNOWLEDGE to<br />-Face with economic crisis<br />-Defeat the competitors<br />
  6. 6. FEASIBILITY <br />RELATED DECISION & SELECTION CRITERIA<br /><ul><li>RISKindicates the amount of investment
  7. 7. PROFITABILITY indicates the amount of profit</li></li></ul><li>ACCEPTABILITY<br />RELATED DECISION & SELECTION CRITERIA<br />OBJECTIVEindicates the satisfaction of the shareholder about the attainment of the objective. <br />CONSUMER SATISFACTIONindicates the level of fulfilment of the needs and wants of the consumers.<br />
  8. 8. STRATEGY MATRIX<br />
  9. 9. OUR STRATEGY<br />...after 3 years also...<br />
  10. 10. CONCLUSION – Strategies Briefly<br />
  12. 12. FINANCIAL FORECASTS - Franchising<br />
  13. 13. FINANCIAL FORECASTS – Direct Marketing<br />
  14. 14. FINANCIAL FORECASTS - Agent<br />
  15. 15. FINANCIAL FORECASTS - Distributor<br />