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Social Media Campaign
Ambience Mall – Gurgaon
(Time Duration – 30 days)
Campaign
1st Dec 2013 – 1st Jan 2014
The
About Ambience Mall, Gurgaon
Ambience Mall, is an apogee of lifestyle
distinction, offering unprecedented scale in terms o...
Social Media Platforms
Facebook Twitter
- Promote & drive awareness about in-mall Winter events at
Ambience Mall, Gurgaon.
- Increase in Twitter followers and eng...
‘Snowie’ was the Central character and the voice of the brand during this campaign.
Using his clothing & props the theme o...
In-Mall Events
The Hello Winter was an exhibition held at
the mall with stalls selling all winter
clothes and essentials
T...
In-Mall Events
The Choco Fest bazaar had stalls selling
various types of chocolates and a live
chocolate fountain.
The Par...
The cover photo was changed every week with the theme & logo of the event.
Cover photo
Hello Winter Fashion Freaks
Choco F...
Facebook Content Planks
One post a day
• Event Promotion
• Interactive
• Contest Promotion
• Current Affairs
• Special Days
Event Promotion Post
Caption:
#Winterlicious presents to you the ‘Fashion Freaks’ Bazaar.
Are you looking for the perfect ...
Interactive Posts
Caption: #TeaTimeBreak
HINT: We found 6 differences, what about you?
Contest Posts
Caption: #ContestAlert
Special Day Posts
Caption:
Take the lead and pledge your support for ‘World Aids Day.
Stand up. Make a difference. 'Like' ...
Current Affairs Post
Caption: Vote today. Make your voice be heard. (Delhi elections)
Twitter Contests
• #HelloWinter
• #FashionFreaks
• #ChocoFest
• #MyNewYearResolution
Twitter Contests
#ChocoFest
Twitter Contests
#MyNewYearResolution
Campaign Results
Prepared by
Thank you!
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Social Media Case Study for Shopping Malls - Ambience Mall's 'Winterlicious' Campaign

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Brand Name: Ambience Mall, Gurgaon

Agency Name: Togglehead

Objectives:
- To promote and increase awareness about in-mall winter events at Ambience Mall, Gurgaon.
- To increase Twitter followers and promote engagement with them.
- To increase fan base and engagement on Facebook.

Execution:
A campaign mascot, using his clothing and props as the theme of the week, was displayed as per the events taking place at the mall. In-Mall event promotions for social media promotions took place for 4 days, which included – Posts, Tweets and Contests. The cover photo was changed every week with the theme and the logo of the event.

Facebook Content Planks
-Event Promotion
-Interaction
-Contest Promotion
-Current Affairs
-Special Days

Twitter Contests:
#HelloWinter
#FashionFreaks
#ChocoFest
#MyNewYearResolution

Results:
- 1500 Mentions on Twitter
- Facebook fan growth increased by 59%
- #ChocoFest trended 3rd in India

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Social Media Case Study for Shopping Malls - Ambience Mall's 'Winterlicious' Campaign

  1. 1. Social Media Campaign Ambience Mall – Gurgaon (Time Duration – 30 days)
  2. 2. Campaign 1st Dec 2013 – 1st Jan 2014 The
  3. 3. About Ambience Mall, Gurgaon Ambience Mall, is an apogee of lifestyle distinction, offering unprecedented scale in terms of size and unparalleled retail mix combined with the entertainment and leisure attractions. Ambience Mall - Gurgaon is the largest operational shopping mall in India, with one kilometer of shopping experience on every floor. The mall offers a wide range of facilities including Premium international and domestic retail brands, Hypermarket, multiplex cinema, Restaurants and coffee shops, Food court, Car showroom, Fitness and meditation centre, Beer garden, Bowling alley, Kids play zone, Recreational zone etc.
  4. 4. Social Media Platforms Facebook Twitter
  5. 5. - Promote & drive awareness about in-mall Winter events at Ambience Mall, Gurgaon. - Increase in Twitter followers and engagement. - Increase fan base & engagement on Facebook Objective
  6. 6. ‘Snowie’ was the Central character and the voice of the brand during this campaign. Using his clothing & props the theme of the week was displayed as per the events taking place at the mall. Examples are as below: Campaign Mascot Choco Fest Fashion Freaks Party Poppers
  7. 7. In-Mall Events The Hello Winter was an exhibition held at the mall with stalls selling all winter clothes and essentials The Fashion Freaks was a bazaar at the mall with stalls selling outfits for New Years Eve. Duration: 3 days (Friday, Saturday & Sunday of each week in December) Promotions: 4 days of social media promotions took place which included – Posts, Tweets & Contests.
  8. 8. In-Mall Events The Choco Fest bazaar had stalls selling various types of chocolates and a live chocolate fountain. The Party Popper was an exhibition with stalls selling decorations, masks etc for New Years Eve.
  9. 9. The cover photo was changed every week with the theme & logo of the event. Cover photo Hello Winter Fashion Freaks Choco Fest Party Poppers
  10. 10. Facebook Content Planks One post a day • Event Promotion • Interactive • Contest Promotion • Current Affairs • Special Days
  11. 11. Event Promotion Post Caption: #Winterlicious presents to you the ‘Fashion Freaks’ Bazaar. Are you looking for the perfect New Year’s Eve outfit? It’s waiting just for you at the Fashion Freaks bazaar at Ambience Mall, Gurgaon.
  12. 12. Interactive Posts Caption: #TeaTimeBreak HINT: We found 6 differences, what about you?
  13. 13. Contest Posts Caption: #ContestAlert
  14. 14. Special Day Posts Caption: Take the lead and pledge your support for ‘World Aids Day. Stand up. Make a difference. 'Like' to show your support
  15. 15. Current Affairs Post Caption: Vote today. Make your voice be heard. (Delhi elections)
  16. 16. Twitter Contests • #HelloWinter • #FashionFreaks • #ChocoFest • #MyNewYearResolution
  17. 17. Twitter Contests #ChocoFest
  18. 18. Twitter Contests #MyNewYearResolution
  19. 19. Campaign Results
  20. 20. Prepared by
  21. 21. Thank you!

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