Brand Audit

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Brand Audit

  1. 1. Brand Audit Framework Attributes Inside-Out Attributes Image Image Platform Platform Insight Insight Positioning! Heritage Positioning! Look&Feel Innovation My Brand! Differentiators! Competitors! VFM Benefits Line Personality! Personality! Style Attitude Style Attitude Character Connection Character Connection Preference Insight Consideration Equity VFM Quality Consumers/ Customers! Market! Trends Rules Route to Maturity Market Outside-In 1

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