There are several entrepreneurs focused on e-commerce for small and medium businesses. One entrepreneur, James, could spend more time making necklaces than linking products to Facebook. Another entrepreneur, Paula, could design more earring sets instead of managing her online store. A third entrepreneur, Angelene, could create new soaps instead of looking for buyers everyday. The document discusses ShopInterest, an e-commerce platform integrated with Pinterest that aims to generate traffic for small businesses. It has over 500 active stores and 20,000 listed items since its beta launch. The company's revenue model includes listing fees and transaction fees.