This document summarizes a webinar about reducing shopping cart abandonment through paid search. The webinar discusses five tricks for fighting shopping cart abandonment: 1) using cross-platform messaging to retarget customers, 2) prioritizing mobile experiences, 3) using promotions, 4) remarketing with lists and customer matching, and 5) localizing e-commerce. Attendees learn how consistent messaging, mobile optimization, promotions, retargeting, and integrating local and online shopping can decrease abandonment. The presentation provides examples and tactics for implementing these strategies, and concludes that low-effort, high-impact on-site campaigns can significantly improve conversion rates.
Presentación Antony McGregor Dey - eRetail Day México 2015eCommerce Institute
Diapositivas presentadas por Antony McGregor Dey, Director of Marketing and Global Lead Gen Emarsys, en el eRetail México 2015 en la plenaria "TREND PITCH RETAIL ECOMMERCE I >>COMO MEJORAR EL ROI A TRAVÉS DE ESTRATEGIAS DE PERSONALIZACIÓN, CLUSTERIZACION Y SEGMENTACION".
Increase conversion rates, cross-selling, customer engagement, and brand awareness. We've proven traction through 50,000+ BETA users & national media attention.
Find out more at https://www.the360mall.com/retailers
Presentación Antony McGregor Dey - eRetail Day México 2015eCommerce Institute
Diapositivas presentadas por Antony McGregor Dey, Director of Marketing and Global Lead Gen Emarsys, en el eRetail México 2015 en la plenaria "TREND PITCH RETAIL ECOMMERCE I >>COMO MEJORAR EL ROI A TRAVÉS DE ESTRATEGIAS DE PERSONALIZACIÓN, CLUSTERIZACION Y SEGMENTACION".
Increase conversion rates, cross-selling, customer engagement, and brand awareness. We've proven traction through 50,000+ BETA users & national media attention.
Find out more at https://www.the360mall.com/retailers
How Data Will Replace Discounting: Lessons From Uber, Point 93 and Orchard MileNational Retail Federation
Presentation from Retail’s BIG Show, January 15-17, 2017.
JENNIE BAIK, CEO and Co-Founder, Orchard Mile
SAMANTHA ZIRKIN, CEO, Point 93
GARRETT VAN RYZIN, Head of Marketplace Optimization Advanced Development, Uber
NRF 2019: 5 Secrets to Omnichannel and Retail SuccessApplause
Top brands compete almost solely on the strength of their customer experience. For every brand, that experience means something different.
Discover how leading retail companies like eBay, John Lewis, and Walmart ensure the experiences they provide are flawless across every customer touchpoint, device, and location to grow sales and customer loyalty.
So in order to survive in such an intense and ambitious world as e-commerce, there’s one thing you must swear by: KPIs. KPIs is what allows you to measure your success in the form of milestones achieved on the road to your ultimate goal.
But what should those KPIs look like in e-commerce?
Have a look at this presentation that collects 39 most important KPIs in e-commerce!
(Based on an article originally published here: http://bit.ly/1RMCbaf)
IS20G11 - Turn Up the Volume! 3 Rockstar Tactics to Close More Deals with Co...Sean Bradley
Dealers that use ecommerce have a competitive advantage. 9 out of 10 shoppers are more likely to buy from a dealer that offers ecommerce. How can you fully capture this demand to increase your sales volume? Incorporate ecommerce into your BDC and sales processes. Attend this session to learn 3 proven tactics to close more deals with ecommerce.
Key Takeaways:
-Explore ways to upgrade your customer experience and win over today’s car buyers
-Discover how building ecommerce into your BDC and sales processes can boost profit per vehicle by $700
-Learn how to leverage ecommerce to close more deals
Janis Rose: Komunikacija su klientais el. paštu kliento gyvavimo ciklo metuVladas Sapranavicius
Pranešimas, Janio skaitytas el. komercijos konferencijoje "E-komercija '18" 2018 kovo 15 d. - http://e-komercija.eu/
Mes gyvename pasaulyje, kuriame klientų demografiniai ir elgsenos duomenys yra prieinami, bet kuriam verslui siekiančiam aukštų rezultatų yra svarbu kuo tikslingiau ir efektyviau panaudoti šią informaciją. Vienas iš svarbiausių panaudojimų – duomenų taikymas skaitmeninės rinkodaros strategijoms. Rinkodaros automatizavimas leidžia Jums pritaikyti pranešimą kiekvienam unikaliam klientų gyvavimo ciklo etapui ir visa tai Jūs galite lengvai pritaikyti savo versle.
Savo pranešime Janis pasakos ir pateiks pavyzdžius apie naujausias komunikacijos su klientais el. paštu pritaikymo technologijas, kurios padeda didinti pardavimus ir klientų lojalumą.
How to use Insightful Data to Increase the Customer Lifetime ValueEmarsys
Reaching your customers at multiple touch points throughout their customer journey significantly increases customer engagement and therefore the customer lifetime value. In this presentation we highlight the business benefits of collating and analysing digital data to produce actionable intelligence.
Amazon And You: How to Maximize the PartnershipSage Island
Amazon is a behemoth, there’s no doubt about it. So instead of working against it, put it to work for you. Discover how you can use it to sell to millions of customers, significantly increase sales, and acquire loyal shoppers for your business. In this session, Sage Island CEO Mike Duncan will show you to how expertly navigate the world of Amazon and to use it as a tool to build your business. Mike Duncan is the CEO and Creative Director of Sage Island Digital Marketing, an agency which has spent the last 20 years at the forefront of internet marketing. An innovative thinker and entrepreneur with expertise in start-ups, turnaround, and rapid growth, Mike’s ability to analyze key business drivers and develop compelling strategies has produced countless success stories.
Retailers are merging creativity, pragmatism and technology to develop new solutions that resonate with shoppers. Check out how Newell Brands’ stationery brand, Bond, is helping companies use technology to provide a personal touch for their best customers. Learn how investing in ultra-personalized service pays off when it comes to customer loyalty and repeat sales. Gamestop's Jason Allen shares highlights from the company's store efforts to boost inventory turns, drive repeat client engagement and improve the overall customer experience through ship from store programs and mobile clienteling. Presentation from Retail's Digital Summit 2016.
Presentation from Retail’s BIG Show, January 15-17, 2017.
GWEN MORRISON, CEO, The Americas and Australasia, The Store – WPP
DAVID ABBOTT, VP, Integrated Media and Online Marketing, The Home Depot
JEFF ROSENFELD, VP, Customer Insight and Analytics, The Neiman Marcus Group
BARBARA THAU, Contributing Writer, Forbes
#COVID19's #Digitization of the #Economy and How C19 Winners Lap the Period. #eCommerce forecasts for '20 - '23 and how those influence digital advertising growth.
Comparison of Autotrader, Carfax, Cargurus, Edmunds.com and Other Top Car Buy...Unmetric
Take a deep dive into the social media habits of car buying websites like AutoTrader.com, CarFax, CarMax, Edmunds and others. See which content strategies they use to engage their audiences and what campaigns they ran in 2015-Q3.
Mirakl & Forrester - Retailers Must Seize the Marketplace Opportunity - july ...Etienne Echinard
Forrester and Mirakl share some insights around how marketplaces can help retailers scale their online business.
Extract from the Webinar "Retailers Must Seize the Marketplace Opportunity" hosted in July 2016.
Customers Abandoning Their Shopping Carts? Don't Get Mad. Get Remarketing!Webtrends
Fact: Abandoned shopping carts account for $18 billion in missed revenue opportunities a year.*
Fact: Every cart abandonment email sent delivers over $6 in revenue.**
Embrace a new perspective on consumers who abandon your shopping cart, and use your insight to target them with an email remarketing campaign. Learn how email remarketing can bring consumers back, and turn them into high-value customers.
Our slideshare tells you how to do it, plus explains:
Why email remarketing is an effective way to bring abandoners back to your site
What makes cart abandoners a valuable group to target
How Webtrends technology enhances your email remarketing
* Forrester Research
** SalesCycle, 2013
Unnecessarily Naked: The Digital Marketer's New ClothesInvoca
Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.
Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:
●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline
●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns
●How to accurately calculate the true ROI and budget of omni-channel campaigns
How Data Will Replace Discounting: Lessons From Uber, Point 93 and Orchard MileNational Retail Federation
Presentation from Retail’s BIG Show, January 15-17, 2017.
JENNIE BAIK, CEO and Co-Founder, Orchard Mile
SAMANTHA ZIRKIN, CEO, Point 93
GARRETT VAN RYZIN, Head of Marketplace Optimization Advanced Development, Uber
NRF 2019: 5 Secrets to Omnichannel and Retail SuccessApplause
Top brands compete almost solely on the strength of their customer experience. For every brand, that experience means something different.
Discover how leading retail companies like eBay, John Lewis, and Walmart ensure the experiences they provide are flawless across every customer touchpoint, device, and location to grow sales and customer loyalty.
So in order to survive in such an intense and ambitious world as e-commerce, there’s one thing you must swear by: KPIs. KPIs is what allows you to measure your success in the form of milestones achieved on the road to your ultimate goal.
But what should those KPIs look like in e-commerce?
Have a look at this presentation that collects 39 most important KPIs in e-commerce!
(Based on an article originally published here: http://bit.ly/1RMCbaf)
IS20G11 - Turn Up the Volume! 3 Rockstar Tactics to Close More Deals with Co...Sean Bradley
Dealers that use ecommerce have a competitive advantage. 9 out of 10 shoppers are more likely to buy from a dealer that offers ecommerce. How can you fully capture this demand to increase your sales volume? Incorporate ecommerce into your BDC and sales processes. Attend this session to learn 3 proven tactics to close more deals with ecommerce.
Key Takeaways:
-Explore ways to upgrade your customer experience and win over today’s car buyers
-Discover how building ecommerce into your BDC and sales processes can boost profit per vehicle by $700
-Learn how to leverage ecommerce to close more deals
Janis Rose: Komunikacija su klientais el. paštu kliento gyvavimo ciklo metuVladas Sapranavicius
Pranešimas, Janio skaitytas el. komercijos konferencijoje "E-komercija '18" 2018 kovo 15 d. - http://e-komercija.eu/
Mes gyvename pasaulyje, kuriame klientų demografiniai ir elgsenos duomenys yra prieinami, bet kuriam verslui siekiančiam aukštų rezultatų yra svarbu kuo tikslingiau ir efektyviau panaudoti šią informaciją. Vienas iš svarbiausių panaudojimų – duomenų taikymas skaitmeninės rinkodaros strategijoms. Rinkodaros automatizavimas leidžia Jums pritaikyti pranešimą kiekvienam unikaliam klientų gyvavimo ciklo etapui ir visa tai Jūs galite lengvai pritaikyti savo versle.
Savo pranešime Janis pasakos ir pateiks pavyzdžius apie naujausias komunikacijos su klientais el. paštu pritaikymo technologijas, kurios padeda didinti pardavimus ir klientų lojalumą.
How to use Insightful Data to Increase the Customer Lifetime ValueEmarsys
Reaching your customers at multiple touch points throughout their customer journey significantly increases customer engagement and therefore the customer lifetime value. In this presentation we highlight the business benefits of collating and analysing digital data to produce actionable intelligence.
Amazon And You: How to Maximize the PartnershipSage Island
Amazon is a behemoth, there’s no doubt about it. So instead of working against it, put it to work for you. Discover how you can use it to sell to millions of customers, significantly increase sales, and acquire loyal shoppers for your business. In this session, Sage Island CEO Mike Duncan will show you to how expertly navigate the world of Amazon and to use it as a tool to build your business. Mike Duncan is the CEO and Creative Director of Sage Island Digital Marketing, an agency which has spent the last 20 years at the forefront of internet marketing. An innovative thinker and entrepreneur with expertise in start-ups, turnaround, and rapid growth, Mike’s ability to analyze key business drivers and develop compelling strategies has produced countless success stories.
Retailers are merging creativity, pragmatism and technology to develop new solutions that resonate with shoppers. Check out how Newell Brands’ stationery brand, Bond, is helping companies use technology to provide a personal touch for their best customers. Learn how investing in ultra-personalized service pays off when it comes to customer loyalty and repeat sales. Gamestop's Jason Allen shares highlights from the company's store efforts to boost inventory turns, drive repeat client engagement and improve the overall customer experience through ship from store programs and mobile clienteling. Presentation from Retail's Digital Summit 2016.
Presentation from Retail’s BIG Show, January 15-17, 2017.
GWEN MORRISON, CEO, The Americas and Australasia, The Store – WPP
DAVID ABBOTT, VP, Integrated Media and Online Marketing, The Home Depot
JEFF ROSENFELD, VP, Customer Insight and Analytics, The Neiman Marcus Group
BARBARA THAU, Contributing Writer, Forbes
#COVID19's #Digitization of the #Economy and How C19 Winners Lap the Period. #eCommerce forecasts for '20 - '23 and how those influence digital advertising growth.
Comparison of Autotrader, Carfax, Cargurus, Edmunds.com and Other Top Car Buy...Unmetric
Take a deep dive into the social media habits of car buying websites like AutoTrader.com, CarFax, CarMax, Edmunds and others. See which content strategies they use to engage their audiences and what campaigns they ran in 2015-Q3.
Mirakl & Forrester - Retailers Must Seize the Marketplace Opportunity - july ...Etienne Echinard
Forrester and Mirakl share some insights around how marketplaces can help retailers scale their online business.
Extract from the Webinar "Retailers Must Seize the Marketplace Opportunity" hosted in July 2016.
Customers Abandoning Their Shopping Carts? Don't Get Mad. Get Remarketing!Webtrends
Fact: Abandoned shopping carts account for $18 billion in missed revenue opportunities a year.*
Fact: Every cart abandonment email sent delivers over $6 in revenue.**
Embrace a new perspective on consumers who abandon your shopping cart, and use your insight to target them with an email remarketing campaign. Learn how email remarketing can bring consumers back, and turn them into high-value customers.
Our slideshare tells you how to do it, plus explains:
Why email remarketing is an effective way to bring abandoners back to your site
What makes cart abandoners a valuable group to target
How Webtrends technology enhances your email remarketing
* Forrester Research
** SalesCycle, 2013
Unnecessarily Naked: The Digital Marketer's New ClothesInvoca
Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.
Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:
●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline
●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns
●How to accurately calculate the true ROI and budget of omni-channel campaigns
Maria De Matteo (Outbrain) | Ecommerce e Native advertising: a winning combo ...Ecommerce HUB
Durante il 2020 abbiamo assistito ad un profondo cambiamento delle abitudini d'acquisto, molte delle quali continueranno ad essere presenti, in particolare durante il periodo di shopping più intenso dell'anno, dal Black Friday al Natale. Come può il Native Advertising supportare le pianificazioni digital per incentivare gli acquisti eCommerce? Quali sono gli strumenti e le best practice che i marketer dovrebbero adottare per catturare l'attenzione degli utenti? Oggi vi racconteremo le ultime tendenze di acquisto online in vista delle prossime festività, gli insight più rilevanti e le campagne pubblicitarie di successo come quella di Leroy Merlin
Transact: eCommerce strategies & tactics to drive salesInsivia
eCommerce is predicted to hit $4.8 trillion by 2021 and continues to be a key strategy for product and service companies alike. Winning at eCommerce requires the combination of a smart go-to-market strategy, powerful platform, integrated demand generation, and constant optimization.
The Eclipse Of Advertising And What It Means To Your Content StrategyG3 Communications
At a time when more marketers are struggling with the cost and effectiveness of paid advertising, content is playing an even more pivotal role in all areas of marketing.
Increased Expectations Means Better Email Marketing: Are You Prepared?G3 Communications
View the full webcast here: http://rtou.ch/2FvgqxY
Consumers expect retailers to use the data they collect to create more relevant messaging and generally provide a better, more frictionless shopping experience. How retailers respond to meet these increased demands can determine whether someone becomes a customer or simply passes them by. Bronto Senior Commerce Marketing Analyst Greg Zakowicz explores what consumers expect and the strategies that can help your email marketing exceed their expectations.
Key Points:
· What consumers want from a shopping experience.
· Email personalization strategies any retailer can accomplish.
· How to use product recommendations and pitfalls to be wary of.
How to Succeed Across Channels with Omnichannel MarketingTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
This webinar contains:
-How online shopper's behavior has shifted
-Shifting trends in e-commerce in 2016
-E-commerce trends predictions for 2017
-Strategies to adopt to grow a proactive approach
In the highly competitive legal market, where $100 Cost-Per-Clicks are a reality, marketers know that every search counts. What they may not know is that improved ad targeting can reduce CPC in ways that will improve lead capture, seemingly, overnight. Legal marketers may also be missing out on cross-channel insights from Facebook. For instance, how to use audience insights to better target search ads or leveraging social to drive high-value traffic back to your site.
So, how will you capture 30 new clients in 30 days? By improving Search and Social programs and driving to high-converting landing pages, of course. How you do THAT - will be presented live via the Internet, April 12th 2018.
Join speakers from PILMMA and WordStream for an exclusive event, where we’ll give you the tools you need to grow your new client list next month and beyond. Specifically, you’ll learn:
How different demographics interact with your ads, site, and services
Creating effective ads and targeted messages for search, social, and display
Segmenting audiences on Search and Social for greater performance
Measuring performance for audiences and demographics on Google and Facebook
Elements and examples of a high-converting landing page
Is Omnichannel Dead? Evolving Tactics for Today's RetailSmartFocusWorld
This Slideshare asks 'what really is omnichannel?' Is it dead or is it more alive than ever?
It also explores 3 trends which are currently shaking up omnichannel and examples of evolving tactics within the field.
A look at where eCommerce was and where it's headed. We walk through how consumer behavior has changed over the past 5 years, trends from 2016, predictions from 2017, and 7 actionable steps to creating a proactive marketing strategy.
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
Your website is your online storefront, where visitors can learn more about your offerings, build trust in your brand, and eventually become leads and customers.
But having a beautiful, easy-to-navigate site isn’t going to gain you more customers if no one can find your site in the first place.
In fact, 61% of marketers say their biggest challenge is generating qualified traffic and leads.
Check out these webinar slides to learn:
• Ways to drive qualified traffic to your site – both free and paid tactics
• The importance of setting goals and measuring website traffic
• Why website traffic is important
Our experts analyzed data from nearly 20,000 search ad campaigns from business of all types and sizes in North America, to bring you real results from 20+ of the top industries.
We’ve removed the complexities, making it so simple for you to see where you stand against your direct competitors in the most critical performance metrics including:
• Average cost per click
• Average click-through rate
• Average cost per lead
• Average conversion rate
Check out these webinar slides to gain access to the exclusive data you will not find anywhere else.
Lead generation marketing plays a critical role in expanding and promoting your business. But with millions of free resources and offers competing for attention online, acquiring new leads and turning them into paying customers can feel like a never-ending challenge.
So, what’s the best way to capture and engage your target customers in an extremely crowded online space? Check out these webinar slides to learn:
- How to find the best types of promotions for every industry that maximizes your ROI.
- How to use promotions to convince your prospects to take action.
- How to grow your email and mobile database, social followers, website traffic, and foot traffic.
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
Social media is a game – each site has its own playbook and cheat codes, and you can’t use the platforms aimlessly if you want to win more leads and customers!
Since each site is different, how does your business outmaneuver the competition in a space that seems so familiar?
Check out these webinar slides as we break down the winning elements of each social media network including Facebook, LinkedIn, and Twitter, PLUS a special Snapchat guest to cover it all.
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
• What IS a good marketing ROI?
• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
So what’s new, what’s tried-and-true, and what’s best for YOU in 2022? Check out these webinar slides to learn:
- The 14 best marketing channels of 2022.
- How to decide which ones are best for your business.
- Practical tips to succeed on each one.
Find out what you need to toss, keep, or add to your marketing mix this year so your business can look, feel, and perform its best.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
Our experts have just finished putting the finishing touches on our highly anticipated 2021 search advertising industry benchmarks, which includes real data from 20 of the top industries.
With data straight from Google and Microsoft, you'll be able to find out where you stand against your direct competitors in the most critical performance metrics including:
- Average cost per click
- Average click-through rate
- Average cost per lead
- Average conversion rate
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
Google's at it once again, unleashing a slew of big changes to its advertising platform in recent months.
This means you'll have some exiting new features to enhance your digital marketing strategy, but you’ve got some learnin’ to do!
Don’t sweat it, we got your back. Check out these webinar slides to learn:
• Big changes happening to Expanded Text Ads.
• What’s the deal with Google’s new “monthly spend limit”
• Insights into new ad policies, and much more!
With consumers spending over 8 hours a day online, a strong online presence is crucial for any business that wants to survive today. But the definition of “strong” may not be what you think!
In these webinar slides, we’ll unpack what a strong online presence really means and show you how to get there. You’ll walk away knowing how to:
- Increase your visibility in search engines, directories, and social media sites.
- Achieve a credible online appearance and reputation.
- Build, engage, and convert your audience into happy customers.
It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
To scale and grow your digital marketing agency, you need to offer more to your clients. Easy right? Not so fast.
Do you spend more money and time hiring and training staff to support new services, or do you risk quality of work by bringing in independent contractors?
Check out these webinar slides to learn clever, time-saving ways to expand your agency offerings and increase profits. You’ll also learn how to:
• Fill gaps that are hurting your revenue.
• Gain and retain quality clients.
• Use a secret swiss army knife of targeting tools not seen anywhere else.
Google search ads allow you to reach people who are actively looking for your product or service. But what about all the people who aren’t searching? The best way to get in front of this audience at minimal cost is through the Google Display Network (GDN).
Check out these webinar slides to learn:
• A clear picture of Google Display ads and their benefits.
• How to setup a Google Display campaign.
• Ad types, image sizes, costs, and targeting parameters.
• How to target even more audiences outside of the GDN.
With its level of sophistication and complexity, Facebook advertising is already overwhelming. Sprinkle in constant changes and policy updates, and how do you keep up? Over the past few months, there have been several major changes to the Facebook platform that you should know about.
Check out these webinar slides to learn what these changes are and how to make sense of everything.
You’ll learn:
• The 5 major changes, including those related to the Apple iOS 14 update.
• The effects these changes could be having (positive and negative) on your accounts.
• How to adapt your marketing strategy to continue seeing success on Facebook.
Check out these webinar slides learn actionable ways to combat the increase of online viewers against the flatline of Facebook advertising. You’ll learn:
- How to reimagine ad engagement for where your consumers are today.
- How to keep your ads fresh and up to date.
- How to strategically serve your ads at the most relevant times.
- And more!
Every day, people watch 5 BILLION videos on YouTube.
With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platform’s competitive landscape, how do you make your ads “unskippable”?
Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. You’ll also learn:
- How to build a strong affinity for your brand.
- How to create content that spreads brand awareness.
- How to generate more top-of-funnel leads.
Facebook advertising is overwhelming.
That’s why we’ve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth!
Learn everything you need to know for successful Facebook advertising in 2021, including:
- The different Facebook ad types and when to use them.
- How to leverage data to outperform your competitors.
- How to use your ads to expand your reach and increase engagement.
Whether you’re starting your first campaign or looking to improve an existing one, you’ll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.
More from Internet Marketing Software - WordStream (20)
2. | Confidential 2Learn more at: bit.ly/wordstream-ecommerce
About the Speakers
Navah Hopkins
Sr Innovation Strategist
Customer Success – Team Lead
Josh Mendelsohn
VP of Marketing
3. | Confidential 3
Five (Tricks) for Fighting Shopping Cart
Abandonment With Paid Search
PART 1:
4. | Confidential 4Learn more at: bit.ly/wordstream-ecommerce
We’ll Be Talking About:
• Why Does Shopping Cart Abandonment Exist
• Cross Ad Medium Messaging
• Mobile
• Retargeting
• The Localization of eComm
6. | Confidential 6Learn more at: bit.ly/wordstream-ecommerce
Shopping Cart Abandonment is at 80%
Baymard Institute
7. | Confidential 7Learn more at: bit.ly/wordstream-ecommerce
• 66% of online consumers abandon their cart because of problems
with the payment process. (RetailMeNot.com)
8. | Confidential 8Learn more at: bit.ly/wordstream-ecommerce
• 63% of online consumers said they were more likely to return to a
website that offers live chat. (RetailMeNot.com)
9. | Confidential 9Learn more at: bit.ly/wordstream-ecommerce
57% Won’t Recommend A Retailer With Bad Mobile
UI/UX
13. | Confidential 13Learn more at: bit.ly/wordstream-ecommerce
First A Confession: I’m An Avid Witcher Fan
14. | Confidential 14Learn more at: bit.ly/wordstream-ecommerce
So It Stands To Reason I’d Engage With Witcher Merch
15. | Confidential 15Learn more at: bit.ly/wordstream-ecommerce
Alas, They Didn’t Have My Size, So I Bounced
No matter how
much I love it, it
won’t fit…guess it
wasn’t meant to be
16. | Confidential 16Learn more at: bit.ly/wordstream-ecommerce
Within 5 Seconds: On My Facebook Page
17. | Confidential 17Learn more at: bit.ly/wordstream-ecommerce
85% of orders From Social Media Sites Come From
Facebook
21. | Confidential 21Learn more at: bit.ly/wordstream-ecommerce
Average Click Through Rates Compared to Search
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
9.00%
Computer Smartphone Tablet
Average CTR Q1 2018
Search Shopping
Data based off of 550 accounts with at least one shopping campaign
22. | Confidential 22Learn more at: bit.ly/wordstream-ecommerce
0
20
40
60
80
100
120
140
160
Computer Smartphone Tablet
Average Conversions Q1 2018
Search Shopping
Average Conversions Compared to Search
23. | Confidential 23Learn more at: bit.ly/wordstream-ecommerce
Average Cost Per Acquisition Compared to Search
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
$160.00
$180.00
Computer Smartphone Tablet
Average CPA
Search Shopping
24. | Confidential 24Learn more at: bit.ly/wordstream-ecommerce
What Went Right?
✓ Consistent experience: Return visitors
are up to 6X more likely to convert, but
only if they’re sure they’re in the right
place
✓ Contextual placement was great
(particular on the youtube video)
✓ The ad followed around at a reasonable
pace of impressions.
25. | Confidential 25Learn more at: bit.ly/wordstream-ecommerce
What Went Wrong?
• Title is not keyword centric
• Price stayed the same/no promos to get me
to buy
• Missed opportunity to hit me in my Facebook
feed.
• No accounting for why I didn’t buy in the first
place!
26. | Confidential 26Learn more at: bit.ly/wordstream-ecommerce
Trick #2 Owning eComm By
Owning Mobile
27. | Confidential 27Learn more at: bit.ly/wordstream-ecommerce
Different Devices Have Different SERP Sizes
28. | Confidential 28Learn more at: bit.ly/wordstream-ecommerce
Mobile Might Be More Expensive,
But The Volume Is Clear
70% of online transactions occur on a mobile device.
29. | Confidential 29Learn more at: bit.ly/wordstream-ecommerce
Mobile Ads Take Up More SERP Real Estate
Mobile Ads Take Up More SERP Real Estate
30. | Confidential 30Learn more at: bit.ly/wordstream-ecommerce
Price Extensions – Filter Out Bad Prospects and
Get Good Ones to buy Into Your Pricing
31. | Confidential 31Learn more at: bit.ly/wordstream-ecommerce
Trick #3 The Power of Promos
32. | Confidential 32
• Over 80% of shoppers say they use
more than one promotional media
type to make purchase decisions.
(Market Track)
• 40% of shoppers prefer receiving
discounts on purchases over loyalty
program points or a gift
basket (Precima)
• 91% of brand loyal shoppers use
coupons (Valassis)
33. | Confidential 33Learn more at: bit.ly/wordstream-ecommerce
Use Promotion Extensions So Ad Copy Can be Devoted
to Why You’re Amazing
35. | Confidential 35Learn more at: bit.ly/wordstream-ecommerce
Dynamic Product Ads Can Give Passive Reminders
Characteristics of good
Dynamic Product Ads:
• Include price (hopefully
with some sort of discount)
• Include product
• Include your brand
• Simple design!
36. | Confidential 36Learn more at: bit.ly/wordstream-ecommerce
IF: Your Shopping Ads Exist
THEN: You Already Have
the Feed!
37. | Confidential 37Learn more at: bit.ly/wordstream-ecommerce
Contextual Images Are Powerful
38. | Confidential 38Learn more at: bit.ly/wordstream-ecommerce
Even if I Already Booked, This Is Helpful
39. | Confidential 39Learn more at: bit.ly/wordstream-ecommerce
One of the Most Costly Mistakes Advertisers Make is
Combining Search & Display in the Same Campaign
40. | Confidential 40Learn more at: bit.ly/wordstream-ecommerce
Display Average CPC’s Are Cheaper – Google Could Be
Fooled into Funneling More Budget into Display Than
Search
0
0.5
1
1.5
2
2.5
3
3.5
0
200
400
600
800
1000
1200
1400
Display Search
November 2017
Clicks Conversions Average cpc
10%
conversion
rate vs 4%
conversion
rate
41. | Confidential 41Learn more at: bit.ly/wordstream-ecommerce
Display Can Bring Users Your Branded and
Remarketing Search Campaigns are Poised to Pick-up
$496
Monthly
Budget
168550
Monthly
Impressions
701
Monthly
Clicks
*Average monthly budget, impressions and clicks
across 4000 accounts (no budget over $50 and no
budget under $1)
42. | Confidential 42Learn more at: bit.ly/wordstream-ecommerce
Trick #4 RLSA/Customer Match
43. | Confidential 43Learn more at: bit.ly/wordstream-ecommerce
Abandoning = You’ve Been Tagged!
44. | Confidential 44Learn more at: bit.ly/wordstream-ecommerce
Retargeting Lists Search Ads(RLSA) For Shopping
• Membership has been extended
to 540 (display) days!
• Catch folks who abandoned you
before
• One of the most receptive
audiences to promos
49. | Confidential 49Learn more at: bit.ly/wordstream-ecommerce
53% of consumers are willing to share
their current location to receive more
relevant advertising.
50. | Confidential 50Learn more at: bit.ly/wordstream-ecommerce
62% of consumers share local deals with friends.
61. | Confidential 61Learn more at: bit.ly/wordstream-ecommerce
Keep messaging consistent across content
mediums
62. | Confidential 62Learn more at: bit.ly/wordstream-ecommerce
Own Shopping By Owning Mobile
63. | Confidential 63Learn more at: bit.ly/wordstream-ecommerce
Promos Are the Lifeblood of Shopping
64. | Confidential 64Learn more at: bit.ly/wordstream-ecommerce
Adding Retargeting Through
RLSA & Customer Match
65. | Confidential 65Learn more at: bit.ly/wordstream-ecommerce
Bridge the Gap
Between Local
Retail and
eCommerce
66. | Confidential 66Learn more at: bit.ly/wordstream-ecommerce
About the Speakers
Navah Hopkins
Sr Innovation Strategist
Customer Success – Team Lead
Josh Mendelsohn
VP of Marketing
68. 250K
RAPIDLY GROW THEIR EMAIL LIST,
REDUCE CART ABANDONMENT, AND
DRIVE REPEAT SALES
Privy helps small and medium
sized businesses
69. Four things we know
1) Not everyone who visits our websites are looking for the exact
same thing.
2) Each visitor brings their own unique set of interests.
3) We SHOULD be creating more targeted, relevant experiences on
our sites.
4) Industry standard conversion rates are 2-3%.
75. Instead, most marketers fall into
three buckets
The
frozen
The one size
fits
all-ers
The over-
optimized
76. The Frozen
• Recognize the problem but ultimately
don’t know what to do
• Figure they have invested so much
time in their products and website
that they should let those assets do
the selling
“If someone comes to my site they’ll
buy or join my list. Why wouldn’t
they? What I sell is pretty awesome.
And because I don’t know exactly
how to make it better, I am better off
spending my time elsewhere, like
driving more traffic.”
77. The One Size Fits All-ers
• Overwhelmed by the concept of
personalization
• Have probably read too many
blog posts about needing a 1:1
strategy for their websites
• Know they need to do
something proactive
“That sounds like a lot of work that may
or may not be worth it, so I am just
going to do a simple welcome message
with a discount for everyone who hits
their site. We’re saying “It’s better than
nothing and I’m growing my list and
business, so that’s good enough.”
78. The Over Optimized
• Look at marketing strictly as a math equation
• Doesn’t think about the messaging that goes
along with it
• Thinks it’s about audience size, ad performance,
and conversion but the human factor isn’t present
• Not thinking about how they influence someone
once they reach our site
“If I spend $xx on facebook ads to
get yy amount of traffic, I will get z
dollars. It’s just how it works. Then
maybe if I make my button blue I
can optimize further.”
79. So, what is holding us back?
• We’ve been taught it’s too hard or too expensive. That every piece of every funnel
for every visitor needs to be personalized and optimized.
• We’ve been taught that 2% is okay and 3% is great – so good enough is acceptable.
• We believe that greater success requires time, tools, budget and expertise that we
don’t have readily available.
83. Step 2: Implement simple strategies for the
beginning of the path to purchase
Use targeted displays for your top sources and that drive new visitors towards a purchase
or subscription
84. Deliver a highly relevant experience
Use a consistent image, message, or product
to what first bought them to the site.
Welcome!
Welcome!
88. Step 3: Implement simple strategies for
the middle of the funnel
Your online
store/website
Autoresponder
Emails
Coupon
Reminder
Emails
Retargeting
Ads
Newsletters and
Announcements
Welcome back
displays