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WEBINAR: How to Increase Conversion and Boost Sales on Your Shopify Store this Holiday Season
The document outlines a webinar scheduled for October 9th, featuring experts discussing strategies to increase conversion rates and sales on Shopify stores during the holiday season. Key topics include personalized recommendations, the impact of customer service on conversions, and common reasons for cart abandonment with solutions. The document highlights statistics on conversion rates and provides actionable insights for online retailers to enhance customer experience.
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WEBINAR: How to Increase Conversion and Boost Sales on Your Shopify Store this Holiday Season
- 1. H OW TOI N C R E AS E CO N V E R S I O N A N D B O O ST SA L E S O N YO U R S H O P I F Y STO R E T H I S H O L I DAY S E AS O N W E B I N A R O C T O B E R 9 T H
- 2. 3.00 – 3.05PM SHOPIFY INTRODUCTION BY SHOPIFY’S ECOMMERCE GURU, KELLAN HANNAH ! 3.05– 3.20 PM NOSTO – HOW TO INCREASE CONVERSION AND BOOST REVENUES WITH PERSONALISED RECOMMENDATIONS SPEAKER: ISAAC MOSHE, MARKETING DIRECTOR FOR NOSTO ! 3.20 – 3.35 PM ROBIN – HOW YOUR CUSTOMER SERVICE IMPACTS CONVERSIONS ACROSS YOUR ENTIRE WEB STORE SPEAKER: MICHIEL GAASTERLAND,MARKETING DIRECTOR FOR ROBIN ! 3.35 – 3.50 PM WEMAKEWEBSITES – THE COMMON REASONS PEOPLE DON’T BUY FROM YOUR STORE – AND HOW TO FIX THEM SPEAKER: ALEX O’BYRNE, THE DIRECTOR AND CO-FOUNDER OF WEMAKEWEBSITES ! 3.50 PM - Q&A ! ! ! A G E N D A
- 3. Isaac Moshe, UKManaging Director ! Screen Pages Client Event Thursday, 25th September 2014 How to increase conversion and boost revenues on your Shopify store with personalized recommendations Isaac Moshe, Marketing Director, Nosto Solutions + Webinar: Thursday 9th October 2014
- 4. Nosto enables onlineretailers to deliver customers a personalised shopping experience… ! About Us
- 5. Nosto enables onlineretailers to deliver customers a personalised shopping experience… ! …increasing conversion, AOV and customer retention. About Us
- 6. +1.8 billion personalizedrecommendations generated AN INTERNATIONAL LEADER1700+ etailers in over 50 countries
- 7. Personalizing the customerjourney Cart Page Home Page Category Page Product Page Search Page Pinky Board 404 Error Page E-mail Surfboards Cart Page Search Page
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- 9. YES? NO? 3 seconds Average timebefore an internet user decides if he stays or leaves a website
- 10.
- 11. 100% 60% 30% Total visitors Visiting ShoppingArea Place items in cart But… after all that hard work and money 2.8% Make a purchase
- 12. 100% 60% 30% Total visitors Visiting ShoppingArea Place items in cart But… after all that hard work and money 1% On mobile Make a purchase2.8%
- 14. Time spent onthe site increased by 66%
- 15. Time spent onthe site increased by 66% ! Number of products viewed increased by 126%
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- 17. research website awareness product search product awareness decision paymentreception Pinky Board satisfaction are buying from the 1st contact <15% Buying cycles are getting longer
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- 33. Personalizing the customerjourney Pinky Board 404 Surfboards Cart Page Search Page Cart Page Home Page Category Page Product Page Search Page Error Page E-mail
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- 35. ! isaac@nosto.com Thank you and havea great Q4!
- 36. The common reasonpeople don’t buy from you… …and how to fix them Alex O’Byrne @alwaysmaking
- 37. #1 UK Shopifyexperts
- 38. We make e-commercebetter
- 41. WorldPay Global OnlineShopper Report
- 42. Why do peoplenot buy?
- 43. 14. Payment wasdeclined
- 44. Add your phonenumber
- 45. 13. Price presentedin foreign currency
- 46.
- 47. Warn of finalpayment currency
- 48.
- 49. Improve loading speeds • Reduce image sizes before uploading • Product photo around 40kb • Homepage banner around 100kb • Save for web as JPEG
- 50. 11. Delivery optionsunsuitable
- 51. Offer more shippingoptions
- 52. 10. Concerns aboutpayment security
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- 56. 9. Excessive paymentsecurity checks
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- 58. 8. Process wastaking too long
- 59. Make use ofbest practice
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- 62. 6. Website navigationis too complicated
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- 64. Move information tofooter
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- 66. Does your websitework on mobile?
- 67. 5. Decided againstbuying
- 68.
- 69. Ask for anemail
- 70. 4. Overall pricetoo expensive
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- 72. 3. Found abetter price elsewhere
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- 74. 2. 'I wasjust browsing'
- 75. Is it obviouswhat you sell?
- 76. Let customers filteryour products
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- 78. What is the#1 reason people choose not to buy?
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- 80. Show any costsup front
- 81. Ask people whythey didn’t buy
- 82. You can viewprospects in Shopify
- 83. First impressions –test them
- 84.
- 85.
- 86. Email me ifyou want help alex@wemakewebsites.com @alwaysmaking wemakewebsites.com/reasons wemakewebsites.com/tryshopify
- 87.