This document discusses personalizing offline retail experiences for customers. It describes collecting customer data from over 900 million customers across 4,000 restaurants to recognize customers and provide personalized messages and offers. For example, welcoming a returning customer Tom and suggesting he try the pineapple cocktail during happy hour. The goal is to increase revenue by better engaging customers both online and offline without requiring hardware, apps, or formal check-ins. A pilot program is being run with retailers in Spain, including supermarkets, department stores, and cinemas.