Explore the season’s 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
The Ultimate Ecommerce Q1 Survival Webinar - NordicsNosto
Explore the season’s 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
The Ultimate Ecommerce Q1 Survival Webinar - UKNosto
Explore the season’s 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
Exceeding Customer Expectations with Personalization - They Key to increasin...Nosto
Customer expectations are consistently rising and a personalized ecommerce experience is at the top of the list. Personalization has gone from an optional extra to being a key component of what it means to be driving a successful ecommerce businesses. But dipping your toe isn’t enough - shoppers want a tailored experience at every touch point.
See the webinar slides to learn to:
- Understand the power behind personalization
- Implement and utilise the ACRO model
- Generate an effective return on your marketing spend
- Exceed customer expectations and increase your CLTV
In this webinar Nosto’s Head of Customer Success Jan Soerensen also ran through real-life examples and tried and tested recommendations on how you can exceed customer expectations with personalization to increase CLTV.
Consumer Preferences for Retail Promotions - Cognizant Research FindingsCognizant
Which retail promotions are the most effective? Results from a survey of US shoppers to study the preferences of consumers for various retail promotions.
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
If you’re like most e-commerce owners, you’re familiar with popups. And if you are, chances are you’re using them to capture and convert more leads for your site. But did you know there’s a much more effective way to use them?
In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too.
You’ll learn:
How one e-commerce site increased their opt-in rate by 512.5% (that’s not a typo)
A simple but powerful way to turn casual site visitors into happy customers (hint: it involves your checkout.)
How to design intelligent popups that guide your visitors to EXACTLY what they’re looking for on your site (a previous attendee said “it’s like having a virtual employee.”)
What to NEVER do when using popups (if you get this wrong, Google will penalize your site)
How to gently nudge site visitors to make better purchasing decisions using “page-specific popups.” (Once you see what others sites are doing, you’ll NEVER go back to your old way of using popups.)
Jirafe E-commerce Strategy Session: How to Prepare for the Holidays and Sell ...Laura Sankowich
Learn how to use data to prep for the holidays and compete with brands like Amazon. During our session you will learn:
- How to capture the attention of more than 66% consumers who have already started their holiday shopping.
- How to track revenue related to your marketing channels, and optimize your marketing spend.
- How to properly segment your audience, and target them with promotions and discount codes that will drive sales.
- Additional tips for merchandising and dicounting items based on sell-through rates.
The Ultimate Ecommerce Q1 Survival Webinar - NordicsNosto
Explore the season’s 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
The Ultimate Ecommerce Q1 Survival Webinar - UKNosto
Explore the season’s 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
Exceeding Customer Expectations with Personalization - They Key to increasin...Nosto
Customer expectations are consistently rising and a personalized ecommerce experience is at the top of the list. Personalization has gone from an optional extra to being a key component of what it means to be driving a successful ecommerce businesses. But dipping your toe isn’t enough - shoppers want a tailored experience at every touch point.
See the webinar slides to learn to:
- Understand the power behind personalization
- Implement and utilise the ACRO model
- Generate an effective return on your marketing spend
- Exceed customer expectations and increase your CLTV
In this webinar Nosto’s Head of Customer Success Jan Soerensen also ran through real-life examples and tried and tested recommendations on how you can exceed customer expectations with personalization to increase CLTV.
Consumer Preferences for Retail Promotions - Cognizant Research FindingsCognizant
Which retail promotions are the most effective? Results from a survey of US shoppers to study the preferences of consumers for various retail promotions.
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
If you’re like most e-commerce owners, you’re familiar with popups. And if you are, chances are you’re using them to capture and convert more leads for your site. But did you know there’s a much more effective way to use them?
In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too.
You’ll learn:
How one e-commerce site increased their opt-in rate by 512.5% (that’s not a typo)
A simple but powerful way to turn casual site visitors into happy customers (hint: it involves your checkout.)
How to design intelligent popups that guide your visitors to EXACTLY what they’re looking for on your site (a previous attendee said “it’s like having a virtual employee.”)
What to NEVER do when using popups (if you get this wrong, Google will penalize your site)
How to gently nudge site visitors to make better purchasing decisions using “page-specific popups.” (Once you see what others sites are doing, you’ll NEVER go back to your old way of using popups.)
Jirafe E-commerce Strategy Session: How to Prepare for the Holidays and Sell ...Laura Sankowich
Learn how to use data to prep for the holidays and compete with brands like Amazon. During our session you will learn:
- How to capture the attention of more than 66% consumers who have already started their holiday shopping.
- How to track revenue related to your marketing channels, and optimize your marketing spend.
- How to properly segment your audience, and target them with promotions and discount codes that will drive sales.
- Additional tips for merchandising and dicounting items based on sell-through rates.
Learn more about key personas and retention campaigns to keep your most valuable customers, we'll cover everything from winning back churning customers to automating product replenishment campaigns.
How to Keep the Holiday High Going for CustomersNarvar
Now that the Holiday madness is over, how do you keep riding that wave of enthusiasm to continue optimizing the entire customer experience and keep your seasonal shoppers coming back all year long? This SlideShare will help you learn how to champion your customers by continuing to deliver the best experiences across the board, inspire customer loyalty with a seamless holiday returns experience, build a community of fans using authentic post-holiday content and messaging across channels, and more.
13 Last-Minute Tips to Improve Your Holiday Ecommerce EffortsLarry Wasserman
Discover some actionable measures you can apply to your digital marketing, Amazon marketplace, and ecommerce website efforts for this coming holiday season. Courtesy of Kalio Commerce and eAccountable.
http://repeatbusiness-guaranteed.co.uk
t: 01202 233433
95% of UK consumers appreciate customer loyalty programs.
Loyalty programs are a great way of adding value to customer visits and giving them a reason to return in the future.
To create loyal customers who always use your business over your competitors you need to acknowledge their loyalty and reward them for their business.
This is a guide, shared by centricweb.co.uk, to mobile loyalty for small and medium businesses. It makes a case how SMEs can boost their sales and retain customer value using mobile loyalty programmes on their own branded apps.
With the coronavirus (COVID-19) crisis rapidly evolving, brands worldwide are facing a new and challenging reality.
In these uncertain times, our goal is to bring you helpful information and strategies you can use to maintain business growth. Ever since the third week of March, we've been leveraging our network of 30,000 businesses and millions of consumers to better understand COVID-19's impact on the ecommerce landscape. Through a combination of daily polls and in-depth conversations with our customers and partners, we've identified new trends and best practices. Now, we're sharing it all with you.
Dig into a month's worth of data behind consumer buying behavior, supply chain impact, sales patterns, ad spend changes, and more. Plus learn how brands are shifting their marketing strategy to address the current conditions.
We're all in this together—we want you to make the best decision possible for your business. Join us as we share learnings from the larger ecommerce community.
How Top Ecommerce Merchants Approach Cart AbandonmentTinuiti
The Q4 Ecommerce Brand Accelerator Virtual Summit
Privy Presents:
Cart abandonment is a top pain point for today’s online merchants. In this webinar, we’ll show you why the way merchants been approaching the problem isn’t working, and discuss how today’s leading ecommerce merchants are rescuing more carts before they even happen.
Marketing Hole In One: Best Practices for Customer Acquisition & RetentionWhatConts
For most retailers, 80% of the marketing budget is focused on acquisition; however, research shows that repeat customers are responsible for 41% of revenue generated.
Join GolfHQ, Spring Metrics, and Windsor Circle as they walk through best practices for marrying customer acquisition and retention strategies. Here from GolfHQ as they talk through how they use both acquisition and retention to bring in new customers and keep them.
Predicting and Preventing Customer Churn After the Holiday SeasonRetention Science
You acquire many new customers during the holiday season, but what can you do after the holidays to keep those customers engaged and purchasing? Slides from our webinar cover customer churn: what it is and how you can predict (and prevent) it.
Are you a manufacturer or a distributor? Are you struggling to keep customers loyal? Do you want to attract #customerloyalty. Our incentive and or reward ideas are custom built to help you to grow your company.
Travel, merchandise, points, recognition all designed to help you grow
Valentine's Day is a key holiday for driving revenue for retailers. There are three key areas when creating your email marketing strategy: segments, messaging, and timing. This slideshare includes step-by-step instructions to building your key segments, as well as a suggested email cadence to make the most of the last two weeks leading up to Valentine's Day.
Presenting this set of slides with name - Customer Loyalty PowerPoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twenty five slides. Our tailor made Employee Engagement Activities For Corporates Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Employee Engagement Activities For Corporates Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
Two Worlds Collide: Bringing the Category Captain Model to E-commerceMichael Stich
As consumers search for additional savings by expanding the kinds of products they buy online, both suppliers and retailers are rushing into E-commerce. This creates opportunities and challenges for both sides as they decide what to sell online, how to sell with distinction, how to work together…and how to measure success.
Bridge Worldwide will outline best practices in E-commerce today, focusing on the principles and strategies that lead to wins—and defining a new type of retailer/supplier collaboration for those
looking to sell directly to the consumer.
For years I have been told that with millennials it’s all about shopping online. It’s true that they do shop online, but that doesn’t mean that they have stopped shopping in bricks-and-mortar stores. In fact I have noticed that buying in bricks-and-mortar store seem to give them a very different emotional shopping experience. Most of the time they come home without having bought anything but still happy after a great time with friends. Sometimes, they come home with a less good feeling as many stores delivers at the best a neutral emotional experience.
So how can it be that they still enjoy bricks-and-mortar shopping?
In 6 Schritten den Umsatzrückgang in neuen Gewinn verwandelnNosto
Erhalten Sie Einblicke in die häufigsten E-Commerce Hindernisse der Saison und erfahren Sie wie Sie diese in 6 Schritten überwinden können anhand von praktischen Anwendungsbeispielen.
Learn more about key personas and retention campaigns to keep your most valuable customers, we'll cover everything from winning back churning customers to automating product replenishment campaigns.
How to Keep the Holiday High Going for CustomersNarvar
Now that the Holiday madness is over, how do you keep riding that wave of enthusiasm to continue optimizing the entire customer experience and keep your seasonal shoppers coming back all year long? This SlideShare will help you learn how to champion your customers by continuing to deliver the best experiences across the board, inspire customer loyalty with a seamless holiday returns experience, build a community of fans using authentic post-holiday content and messaging across channels, and more.
13 Last-Minute Tips to Improve Your Holiday Ecommerce EffortsLarry Wasserman
Discover some actionable measures you can apply to your digital marketing, Amazon marketplace, and ecommerce website efforts for this coming holiday season. Courtesy of Kalio Commerce and eAccountable.
http://repeatbusiness-guaranteed.co.uk
t: 01202 233433
95% of UK consumers appreciate customer loyalty programs.
Loyalty programs are a great way of adding value to customer visits and giving them a reason to return in the future.
To create loyal customers who always use your business over your competitors you need to acknowledge their loyalty and reward them for their business.
This is a guide, shared by centricweb.co.uk, to mobile loyalty for small and medium businesses. It makes a case how SMEs can boost their sales and retain customer value using mobile loyalty programmes on their own branded apps.
With the coronavirus (COVID-19) crisis rapidly evolving, brands worldwide are facing a new and challenging reality.
In these uncertain times, our goal is to bring you helpful information and strategies you can use to maintain business growth. Ever since the third week of March, we've been leveraging our network of 30,000 businesses and millions of consumers to better understand COVID-19's impact on the ecommerce landscape. Through a combination of daily polls and in-depth conversations with our customers and partners, we've identified new trends and best practices. Now, we're sharing it all with you.
Dig into a month's worth of data behind consumer buying behavior, supply chain impact, sales patterns, ad spend changes, and more. Plus learn how brands are shifting their marketing strategy to address the current conditions.
We're all in this together—we want you to make the best decision possible for your business. Join us as we share learnings from the larger ecommerce community.
How Top Ecommerce Merchants Approach Cart AbandonmentTinuiti
The Q4 Ecommerce Brand Accelerator Virtual Summit
Privy Presents:
Cart abandonment is a top pain point for today’s online merchants. In this webinar, we’ll show you why the way merchants been approaching the problem isn’t working, and discuss how today’s leading ecommerce merchants are rescuing more carts before they even happen.
Marketing Hole In One: Best Practices for Customer Acquisition & RetentionWhatConts
For most retailers, 80% of the marketing budget is focused on acquisition; however, research shows that repeat customers are responsible for 41% of revenue generated.
Join GolfHQ, Spring Metrics, and Windsor Circle as they walk through best practices for marrying customer acquisition and retention strategies. Here from GolfHQ as they talk through how they use both acquisition and retention to bring in new customers and keep them.
Predicting and Preventing Customer Churn After the Holiday SeasonRetention Science
You acquire many new customers during the holiday season, but what can you do after the holidays to keep those customers engaged and purchasing? Slides from our webinar cover customer churn: what it is and how you can predict (and prevent) it.
Are you a manufacturer or a distributor? Are you struggling to keep customers loyal? Do you want to attract #customerloyalty. Our incentive and or reward ideas are custom built to help you to grow your company.
Travel, merchandise, points, recognition all designed to help you grow
Valentine's Day is a key holiday for driving revenue for retailers. There are three key areas when creating your email marketing strategy: segments, messaging, and timing. This slideshare includes step-by-step instructions to building your key segments, as well as a suggested email cadence to make the most of the last two weeks leading up to Valentine's Day.
Presenting this set of slides with name - Customer Loyalty PowerPoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twenty five slides. Our tailor made Employee Engagement Activities For Corporates Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Employee Engagement Activities For Corporates Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
Two Worlds Collide: Bringing the Category Captain Model to E-commerceMichael Stich
As consumers search for additional savings by expanding the kinds of products they buy online, both suppliers and retailers are rushing into E-commerce. This creates opportunities and challenges for both sides as they decide what to sell online, how to sell with distinction, how to work together…and how to measure success.
Bridge Worldwide will outline best practices in E-commerce today, focusing on the principles and strategies that lead to wins—and defining a new type of retailer/supplier collaboration for those
looking to sell directly to the consumer.
For years I have been told that with millennials it’s all about shopping online. It’s true that they do shop online, but that doesn’t mean that they have stopped shopping in bricks-and-mortar stores. In fact I have noticed that buying in bricks-and-mortar store seem to give them a very different emotional shopping experience. Most of the time they come home without having bought anything but still happy after a great time with friends. Sometimes, they come home with a less good feeling as many stores delivers at the best a neutral emotional experience.
So how can it be that they still enjoy bricks-and-mortar shopping?
In 6 Schritten den Umsatzrückgang in neuen Gewinn verwandelnNosto
Erhalten Sie Einblicke in die häufigsten E-Commerce Hindernisse der Saison und erfahren Sie wie Sie diese in 6 Schritten überwinden können anhand von praktischen Anwendungsbeispielen.
14 steps to build a professional reseller partner programDaniel Nilsson
Learn how to sell and promote your product / solution efficiently through a reseller partner network. The presentation gives you 14 detailed steps on how to build your own professional reseller partner program including tips and tools.
I created this presentation after doing extensive research on how to create professional partner programs. The data I have reviewed are from marketing experts, Gartner, reports, vendors and my own personal experience building several global partner programs.
The purpose of the presentation is to share my conclusions on how to build a successful partner program that works for any type of organization.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you.
Some pictures can be a bit blurry when you view the presentation directly from the web. To see a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
Jirafe E-commerce Strategy Session: How to Prepare for the Holidays and Sell ...Jirafe
Learn how to use data to prep for the holidays and compete with brands like Amazon. During our session you will learn:
- How to capture the attention of more than 66% consumers who have already started their holiday shopping.
- How to track revenue related to your marketing channels, and optimize your marketing spend.
- How to properly segment your audience, and target them with promotions and discount codes that will drive sales.
- Additional tips for merchandising and dicounting items based on sell-through rates.
Let’s start with strategy number one - get more customers.
Drive more inbound traffic to your website.
By “inbound traffic” I mean qualified prospects who either need or want what you have to sell and are in ACTIVE pursuit of it.
I specifically say to your website - versus your store or having them call you - because I believe that in today’s day and age, most consumers start the buying process by visiting a business’s website to get more information.
So how do you drive more traffic to your website?
You leverage proven, trackable forms of Internet marketing, like SEO, email campaigns, social media and mobile marketing.
Igniting Summer Sales: Marketing Strategies for a Successful SeasonKlaviyo
Summer’s right around the corner, and the competition for your customers’ attention is hotter than ever as brands increasingly shift their focus to ecommerce. Are you equipped to see record-high sales?
Join BigCommerce and Klaviyo as we unpack the latest trends in consumer behavior and what they mean for your brand’s summer sales strategy. You’ll explore ecommerce growth trends by vertical, email marketing engagement tactics practiced by top DTC brands, and the new state of relationship-building that consumers expect from ecommerce brands.
Plus you'll hear from Solo Stove, a global leader of portable stainless steel wood-burning stoves and fire pits. Tune in to discover the brand’s marketing game plan, and hear how they plan to drive sales all summer long.
Whether it's your main season or your makeup season, summer's the time to deliver unforgettable customer experiences.
Find out how retailers can utilize 2014 purchase data to predict 2015 holiday buying.
Highlights include:
-Original research from "Turning 2014 Holiday Trends into 2015 Revenue" by Oracle Marketing Cloud and Edison Research
-Holiday retention strategies from Windsor Circle
-Successful holiday campaign examples from Artbeads
Get a merchant to offer a discount on their product or service and proceed to market that discount to their audience for a set period of time or until the offer sells out. The primary sales and persuasion triggers that daily deal and coupon websites typically use is urgency, scarcity, and convenience.
Making Retail Personal - Use data to reach the right customersMapp Digital
Marketing in the Retail landscape faces many challenges. Hear Mapp & Edinburgh Wooden Mill Group discuss data strategies you can implement to reach the right customers and increase customer lifetime value.
In this webinar we deep-dive into:
- Retail Strategies
- How EMWG market across their 14 different brands using Mapp Engage
- How you can keep up with the digital savvy shopper
Learn how you can break through data silos and how to take a data led approach to your marketing and how technology can innovate your email, web, social and display campaigns.
Get your online store ready for the holiday shopping seasonPromodo
Winter holidays and the pre-holiday season are known to be the busiest and most profitable time for most e-commerce sites owners. But are you sure that your business marketing strategy is helping you get the most out of this year's festive season? Get your brand ready for the best time of the year with our webinar.
Increase Your Ecommerce Sales with Magento Specialist - Sigma InfotechSigma Infotech
Remember that there are several Magento developers and experts who specialise in Magento web design and development. But you will need a Magento specialist to strategically plan and deploy promotions.
How do you define Consumer Behaviour?
Consumer behavior is the actions and the decision processeus of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard, Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs.
Consumer behaviour types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands
Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools email marketing, search marketing, social media marketing, display advertising and mobile advertising that help drive traffic, leads, and sales
Six ecommerce business tips for new entrepreneursSameerShaik43
You may be interested to start an eCommerce business. But it is not an easy task and will require you to do some in-depth research on the subject. Fortunately, you can find lots of eCommerce tips for beginners on the web some of which can help strengthen your eCommerce sales. But without appropriate strategies in place, most ideas will not work out as expected.
https://www.tycoonstory.com/business-ideas/six-ecommerce-business-tips-for-new-entrepreneurs/
How to Generate Revenue with your Ecommerce Store?GoWebBaby
Gowebbaby White paper Presentation on How to Generate Revenue with your Ecommerce Store? In this slide we are discussing about Strategies to Generate Revenue. Read complete slide.and If you need any help regarding Revenue Generation, then We are always here to assist you. Contact us at https://www.gowebbaby.com today
Intelligenter Handel(n): Handlungsempfehlungen für den E-Commerce Erfolg in 2020Nosto
Nosto & Spryker zeigen Ihnen wie Sie Ihre E-Commerce-Strategie kundenzentrierter gestalten können und bieten Ihnen konkrete Handlungsempfehlungen für den E-Commerce Erfolg in 2020.
Die Aufzeichnung zeigt was Customer Centricity im E-Commerce bedeutet und wie Sie den Fokus darauf setzen können, bietet Best Practice Beispiele von kundenorientierten Marken und konkrete Optimierungsstrategien für eine magische Customer Journey.
Creating a customer centric customer experienceNosto
How do you create a customer-centric experience for your customers?
Last year, we launched our comprehensive guide on how to ace the customer experience by considering a number of key elements of the customer journey, all the way from finding the right item to it landing on your doorstep. Now, we're focusing on the top – how can you ensure customers find what they want, are presented with relevant products and information, and are reassured that what they're considering purchasing actually is the right thing for them? And how do these elements work together?
Ecommerce professionals need to keep their finger on the pulse to successfully navigate in the fast-paced industry of online fashion.
In this session you will get fresh out of the oven benchmark KPIs from the fashion industry, all broken down by region and device. These findings coupled with our first-hand experience from working with hundreds of fashion stores will have any online professional in the fashion industry walk away with data-driven strategies that will empower them to achieve growth during the first half of 2019 and beyond.
Watch the webinar on-demand at http://pages.nosto.com/ecommercefashionweek.html
Optimisation sur e-commerce - Nosto + Algolia Nosto
Votre route vers le succès du 1er trimestre. Découvrez tous les conseils d'optimisation de Nosto et d'Algolia pour préparer votre e-commerce aux soldes d'hiver !
Facebook Dynamic Product Ads. Relevanteres Retargeting für einen höheren Retu...Nosto
Sie wenden einen erheblichen Anteil Ihres Budgets dafür auf, Kunden in Ihren Online Shop zu locken. Dennoch verlassen im Durchschnitt 97% der Besucher Ihren Online Shop, ohne einen Kauf zu tätigen.
Die Customer Journey hört aber nicht auf, sobald der Kunde Ihren virtuellen Laden betritt. Stattdessen ist der Kunde im Durchschnitt erst nach fünf Besuchen bereit einen Kauf zu tätigen.
Hier kommen nun Facebook Dynamic Product Ads ins Spiel, um Ihnen zu helfen. Sie sind eine der effektivsten Maßnahmen, um den Kunden auch nach dem Absprung zurückzugewinnen. Mit einer Reichweite von 1,86 Milliarde Nutzer auf Facebook und einem 12-fachen ROAS als Durchschnittswert, sprechen sie die richtige Zielgruppe mit den relevantesten Produkten an.
Le guide des Facebook Ads Dynamiques - Un retargeting plus pertinent pour un ...Nosto
Vous dépensez un montant conséquent de votre budget à attirer des clients sur votre boutique. Pourtant, en moyenne 97% des visiteurs quitteront le site sans réaliser d'achat.
Mais le parcours client ne s'arrête pas là. D'ailleurs, il faut en moyenne cinq visites avant qu'un client ne soit prêt à s'engager, ce qui signifie que vous devez continuer à échanger avec ces visiteurs, peu importe où ils sont...
C'est ici que les Publicités Dynamiques sur Facebook entrent en jeu, pertinentes et personnalisées, elles fonctionnent pour mettre en valeur vos produits de façon individuelle. Aussi connu comme le moyen le plus efficace pour recibler vos clients, avec une audience grande de 1.86 milliard et un retour sur dépenses publicitaires de 12 en moyenne...
Les 10 conseils pour rebondir après les soldes d'hiverNosto
Découvrez :
-L’analyse des 10 problématiques typiques de la saison pour les e-commerçants
-Les recommandations testées et approuvées pour y faire face
-Des exemples concrets de la mise en pratique de ces solutions
Webinar: Unwrapping the secrets to holiday success with NostoNosto
Find out how you can tackle your area specific Q4 challenges to succeed during the holiday period and beyond using Nosto. This is a Nosto customer exclusive webinar hosted by our UK & Ireland customer success manager Rabia Qureshi and our Nordics customer success manager Masoud Panshiri.
Webinar: Decken Sie zusammen mit Nosto die Geheimnisse einer erfolgreichen E-...Nosto
Erfahren Sie wie Sie die speziellen Herausforderungen in Q4 bewältigen und auch nach den Feiertagen weiterhin eine erfolgreiche E-Commerce Strategie beibehalten können. Hier finden Sie das exklusive Nosto Kunden-Webinar durchgeführt von unserem Customer Success Manager Michael Birnbaum.
Webinar: Déballez les secrets d'une période de fêtes réussie avec NostoNosto
Découvrez comment faire face à vos challenges du dernier trimestre et assurer la réussite de votre activité pendant la période des fêtes en utilisant Nosto. Voici le webinar exclusif pour les clients de Nosto par notre Customer Success Manager, Stefan Cruçon, et notre spécialiste produit, Marion Sornette.
Fashion webinar: How to ensure successful seasonal shopping in Q4Nosto
In this webinar hosted by Inviqa, Turnbull & Asser, and Nosto, learn how you can optimize your ecommerce strategy for the holiday season along the entire customer journey (with first hand insights from Turnbull & Asser).
Webinar: Excediendo las expectativas de tus clientes con PersonalizaciónNosto
Personalización no es un extra, sino un componente esencial en cualquier tienda online que quiera destacar sobre su competencia. La personalización, como estrategia esencial, tiene que ser aplicada en toda el funnel de compra - desde atraer nuevos visitantes, a convertir y retenerlos y finalmente aumentar el customer lifetime value.
Optimieren Sie Ihren Shopware-Shop mit Personalisierung und automatisiertem M...Nosto
Diese Präsentation zeigt auf wie man mit einer gezielten Kundenansprache entlang der Customer Journey die Conversion Rate und den Customer Lifetime Value nachhaltig stärkt - anhand von Marketing Automatisierung über alle Kanäle.
Webinar: Dépasser les attentes des consommateurs grâce à la personnalisation ...Nosto
Vous souhaitez savoir comment atteindre vos clients idéaux, les convertir et les retenir ?
Essayez la personnalisation, véritable clé pour augmenter votre Customer Lifetime Value.
Apprennez-en plus sur le modèle ACRO - Attirer, Convertir, Retenir, Optimiser - et comment l’optimiser sur votre e-commerce avec notre Webinar !
Webinar: Effektiven Return on Ad Spend (ROAS) über personalisierte Facebook-...Nosto
Möchten Sie Ihre idealen Kunden erreichen in einem Marktplatz bestehend aus 1,6 Milliarden Nutzern? Möchten Sie die richtigen Kunden in Ihren Onlineshop locken und einen effektiven ROAS generieren?
Facebook Ads könnten die Lösung für Sie sein, damit Sie ganz einfach hochwertigen Traffic anlocken können!
WEBINAR: Crea campañas que generen un ROAS efectivo personalizando la experie...Nosto
¿Te gustaría conectar con tu público ideal en una red social de 1.6 billones de usuarios? ¿Te gustaría generar tráfico efectivo y mejorar el retorno de tu gasto en marketing?
Los anuncios personalizados en Facebook puede ser la respuesta ya que te permiten atraer, convertir y retener tráfico cualificado de forma fácil en tu tienda.
WEBINAR: Créer des campagnes au ROAS élevé grâce à une expérience Facebook p...Nosto
Vous voulez toucher votre public idéal parmi 1.6 milliards d'utilisateurs ? Vous souhaitez attirer du trafic sur votre site et générer un retour efficace sur vos dépenses en marketing ?
Les publicités Facebook peuvent être la réponse car elles vous permettent d'attirer, de convertir et de fidéliser facilement un trafic de qualité sur votre site !
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. –20
2 72014–10 2014–11 2014–1 2015–01 2015–02 2015–03 2015–04 2015–05 2015–06 2015–0 2015–08 2015–09 2015–10
0
20
40
60
%Differencefrommonthlyaverage
Date
January - 40% drop in revenue from the dizzying heights of the festive season.
February - revenue sits at 20% less than the yearly average.
The Q1 Revenue Drop…
5. Reducing returns by 1% increases net profit by 1%.
As little as 7% of products could be driving up to 50% of
returns.
£415,000 - the amount which M&Co saved after identifying the
top 10% of frequently returned items and removing them from
active promotion.
Combat high returns by identifying troublesome
products in advance.
THE
SOLUTION
7. An alternative to longer January sales.
Create a sense of excitement and instill a sense of urgency.
Have been shown to generate a 35% lift in transaction rates.
You can choose to outsource by going through through third-
party flash sale companies or host them within your store.
Well-advertised flash sales that motivate
shoppers to move quickly
THE
SOLUTION
8. Caliroots -
Have their flash sale as the
central focus of their site,
directing all attention towards
the imminent reductions.
9. The length of your sales
• 3 hour flash sales have been shown to generate the best
transaction-to-click rates — 59% higher than other sale lengths.
Effective communication
• Post a countdown to your social pages and emailing your
customers.
• Email represents 18% of the referrals to flash sales websites.
• You can also inform people that come to your site with a pop-up.
Things to consider
10. Orelia -
use a pop-up to inform people
of their daily one day advent
sales.
11. Timing
• Flash sales are more effective if they are infrequent
• Transaction rates have been found to be 23% higher for evening
flash sales, with the amount of revenue per email 30% higher.
Preparation
• If your flash sales is successful it will mean a spike in traffic to your
store make sure to load test to make sure your site is up to it.
Things to consider
13. Driving increases in AOV through automated,
personalized recommendations including
up-selling, cross-selling and browsing history
related.
THE
SOLUTION
14. Personalized recommendations
• Recommendations tailored to
an individual’s likes and dislikes
(as documented by their
behavior on your site) are more
appealing
• 54% of retailers that use
automated product
recommendations increased
their average order value year
on year.
Boomerang use 1:1 product recommendations on their
homepage in the form of a “recommended for you” section, as
well as curating best selling items in the “most popular lists”
15. Upsell
• Upselling involves persuading a
shopper to spend a little more than
they had planned, and, according to
Econsultancy, can drive over 4% of
revenue.
• Suggest that they buy the same
model but with higher specs, costing
a little bit more.
Top Office successfully uses a
“Similiar Products”
recommendation section to show
more expensive alternative items.
16. Cross-sell
• Boosts the average order value
of a customer by
recommending complementary
products to the items a shopper
is already considering.
• Drives less revenue than upsell
at 0.2%, but when automated it
is such a simple thing to do that
it would be silly not to.
Eton successfully use the cross-selling technique by offering ties
to accompany the shirt being viewed.
17. • Reminds customers what they have engaged with but not put in
their cart.
• Makes it more difficult for customers to forget or leave behind items
that they were interested in, naturally increasing the chances of
spending more.
Browsing history reminder
18. Experiment with innovative
ways to present these last
minute suggestions- for
example, when
a person adds an item to their
basket why not use a pop-up to
suggest further products?
BONUS TIP FOR
INCREASING AOV
Oka use pop-up technology to recommend items relevant
to the piece which has been added to the cart.
20. Nosto customer Greatdays saw a 60% increase in conversion
and 18% increase in average order value from using pop-ups.
Think about when to use them and what they should offer.
Pop-ups
THE
SOLUTION
21. Discount pop-ups
• Tempt customers to the checkout with money-off their purchases.
• 32% of customers leave because they deem the overall price to be
too expensive.
• Time-limit these to make them more effective and ask for an email
address in exchange for the discount code to allow for data capture
on top!
22. An offer
could be just the
thing to make them
reconsider leaving empty
handed.
23. Abandoned cart pop ups
Shoppers with items in their cart
are already highly engaged - ask
for email details so that they can
save the items in their cart,
greatly increasing the chances of
their return.
Yumi Kim use a pop-up triggered by exit intent to allow
shoppers to save the contents of their cart, making it easier
for them to return and also expanding their database.
25. • 52% of people said that they felt overwhelmed by the
number of bargain-promoting emails they receive on
a daily basis.
• Over half of all emails received are promotional.
26. At Nosto, we have seen that personalized triggered emails
have an average click-through rate 10x higher than the
industry standard.
Personalized newsletters
THE
SOLUTION
27. Use tags
to insert their name and
greet them personally once
the email is open.
Insert
their name into the
subject line.
Offer
them personalized
recommendations from your
inventory to maximize CTR
and conversion.
28. Browsing history reminder.
Browsing & buying related - Relevant pieces based on what
they looked at or previously bought.
Personalized Top Lists - Highlight the top products on your
store, ordering your recommendations according to to their
previous buying behavior.
to personalized recs that can be used in
personalized newsletters
3 approaches
29. Wakakuu
tailor their emails to
the individual by
making product
recommendations a
central focus of their
newsletter.
Björn Borg
keep their
newsletters timely
and current by
highlighting best-
sellers for both
women and men.
32. We miss you emails
Can be generated automatically and triggered by the lapse of
a set period of time since a customer’s last visit.
To cut through the inevitable email noise, make sure to
personalize the email with recommendations based on their
browsing and buying behavior.
33. Yumi Kim
allow their product led email
to draw customers back to
their store, reminding
customers of the pieces they
had previously been
interested and then
highlighting trending items
on top.
34. Order follow-up
A customer becomes increasingly more likely to buy from you
as their amount of purchases increases.
Good customer service but it also gives you an opportunity to
suggest further purchase; either accessories to go with their
recent purchases or other items that their buying habits
indicate to be of interest.
35. Organic Surge
follow up with recent
customers by highlighting
further possibilities for
purchase by showing them
products related to their
previous purchases.
37. Increasing and personalizing
your advertising efforts
Retargeting = ‘Online advertising [that is] is targeted to
consumers based on their previous Internet actions’.
54% of consumers find personalized ads to be more engaging
and 45% find them more memorable.
Compared to “static-one-size-fits-all” ads - automated,
dynamic product ads can generate performance
improvements of up to 400%.
THE
SOLUTION
38. Ad types
Personal re-
engagement ads
Post-purchase
ads
Abandoned cart
recovery ads
Best seller
product ads
Highlighting real-time
trending items from
your store. Nosto
customer Eton, saw
13 x CTR on
prospecting Best
Seller product ads.
Target customers who have
visited your store previously
by recommending products
picked just for them based
on their previous shopping
behavior. Eton saw
11 x ROAS on ads of these
type.
Encourage shoppers who
selected items but didn’t quite
make it to checkout by
recommending products related
to what they had in their cart.
Eton saw 19 x ROAS on
Abandoned cart recovery ads.
Encourage converted
customers to continue
their spree by
suggesting items that
are relevant to what
they have already
bought.
40. Drive traffic to your store
with social competitions
The average internet user spending 1.72 hours per day on
social media platforms.
Promote your brand, encourage certain social interactions and
ultimately highlight items in your inventory in a way that is
more interesting to your customers.
THE
SOLUTION
41. Photo or video contests
• Have been shown to get the
most engagement and are a
good way to turn your
customers into promoters.
• Ask customers to include your
products in their entries and all
of a sudden they are creating
the adverts for you!
• Get them to tag your store or
use a hashtag so you, and
anyone who is interested, can
keep abreast of all the entries. Om Nom Nom Cookies encourage their social followers to take
and share a photo of themselves with their product to be in with
a chance to win a t-shirt.
42. Social engagement posts
• Spread the word by asking
customers to like or share a
post about one of your
products for a chance to win it.
• Takes advantage of network
effects and ensures your items
are making their way onto the
timeline of people who are not
yet interacting with your brand
• Get existing fans or customer
more heavily engaged. Drinkwel encourage social engagement by asking people to
simply like their post to enter their product-lead competition.
43. Caption competitions
A fun way to interact with your
customer, encouraging people to
comment on a post which will
result in it naturally feature higher
in people’s timelines and
extending your reach.
Tauck ask their followers to come up with a funny cation for their
photo, allowing them a fun way to engage with the brand.
45. Start a blog
Drives customers to your store.
Improves your website’s SEO.
Allows you to craft stories around your products,
brand and industry that will help you to convert visitors.
Should be relevant but not boastful.
THE
SOLUTION
46. Blog types
Behind the scenes
• Your chance to give real insight
into your company, this shows a
level of transparency that many
shoppers find reassuring.
• Consider showing how your
products are made, or where
your materials are sourced.
John Mackey Co-CEO of Whole Foods, hosts his blog directly on
the Whole Foods website and uses it to discuss the issues that
matter to him and his company.
47. Google did a really good job of this type of storytelling in their
advert series that showed small businesses such as the
Cambridge Satchel Company setting up shop, going from small
home-based businesses to international best-sellers.
Company vision
Talk about the ‘why’ and ‘how’ of
your company story.
48. M&S gives their take on the issues affecting their industry and
that of their suppliers in an insightful and current blog.
Commentary pieces
• Become a thought leader by
reporting and commenting on
your industry hot topics, trends
and industry news.
• M&S is a good example,
discussing issues such as the UK
bag plastic bag tax and fair
prices for milk farmers - all
issues that have recently been in
the news…
49. Topshop interview social media star Anais Gallagher about her
Christmas wish-list, which, of course, includes a number of
Topshop items.
Product lead /
instructional pieces
• Should promote your products
in interesting and innovative
ways.
• A form particularly suited to
food merchants, with recipe
based pieces and the fashion
vertical with “What to wear it
with” style blogs.
51. Knowing what drives a
customer is half of the
battle- encourage loyalty
from these otherwise fickle
shoppers by rewarding
repeat business.
Offering points in exchange
for purchases made has
been shown to increase a
shopper’s annual visit by up
to 20%.
Implement a loyalty
reward scheme
THE SOLUTION Estée Lauder offer loyalty program members a discount, as well as
the chance to accumulate points. This encourages repeat purchases.
52. Thank you!
Nosto enables online retailers to deliver their customers personalized shopping experiences at every touch point, across every
device. A powerful personalization platform designed for ease of use, Nosto empowers retailers to build, launch and optimize 1:1
multi-channel marketing campaigns without the need for dedicated IT resources. Over 20,000 ecommerce professionals in over
100 countries are using Nosto to grow their business and delight their customers. Nosto supports its retailers from its offices in
Helsinki, Berlin, Stockholm, London and New York.
sales@nosto.com I www.nosto.com
To find out how Nosto can help you make Q1 a success,
get in touch with on of our Ecommerce Specialists...