Exploresteamboat.com is an online business directory and city guide for Steamboat Springs, Colorado that provides free website listings for over 3,000 local businesses. It receives 13,000 monthly users generating 50,000 monthly page views. The site offers various paid advertising options for businesses to enhance their listings, including bold listings, photo uploads, event calendars, and print and website advertisements to help businesses attract new customers.

1. We put Steamboat at your fingertips

2. Exploresteamboat.com An online business directory and city guide serving locals and tourists in Steamboat Springs and surrounding areas 3,000+ Businesses in Routt and Moffat Counties have all received a free Web site listing! Relevant articles, weather, events and tourist information - a great opportunity to bring new exposure to your business Extensive Marketing: Newspapers, magazines, television and radio Traffic: Monthly users: 13,000 - Average daily users: 450 - Average weekday users: 600 - Monthly Page Views: 50,000 * (Average for 30-day period ending 1/15/09)

5. Our Traffic, our users: 450 daily users; 600 weekday users 13,000 monthly users 50,000 monthly page views 280 new users each day 95 percent say they will come back Majority of users are married women with income in excess of $50,000 20% have income greater than $100,000 58% of traffic is from Colorado Google generates 60% of traffic.

6. Exploresteamboat.com and Google

7. Steamboat CDs Steamboat Food & Dining Steamboat Landscape Steamboat Leather Steamboat Mexican Food Steamboat Mexican Restaurants Steamboat Sporting Goods Steamboat Gas Stations Steamboat Kitchen & Bath Steamboat Roofing Steamboat Appliances Steamboat Appraisers Steamboat Clothing Steamboat Concrete Steamboat Hunting Steamboat Furniture Steamboat Pasta Steamboat Tools Steamboat Real Estate Developers Steamboat Stucco

9. Let’s take a look at the competition and what you are spending with them…

11. Top 10 “Referred To” Item or Service YP Category 2006 % of Adults Who Referenced Category in 2006 Equals this # of Adults in Steamboat Springs % of adults who already had a name in mind Est. # of Steamboat Adults who referenced Category with no N.I.M 1 Pizza 27.1 2660 80.2 527 2 Restaurants 26.9 2640 72.2 734 3 Department Stores 10.6 1040 92.8 75 4 Theaters 10.0 982 65.0 344 5 Auto Parts/Supplies 10.0 982 57.6 416 6 Beauty Salons 8.7 854 84.8 130 7 Tires 7.8 766 69.5 233 8 Auto Repair 7.6 746 54.9 336 9 Physicians/Surgeons 7.3 716 89.6 75 10 Supermarkets/Grocers 7.1 697 65.0 244

12. Limits of Yellow Pages Advertising flexibility. You can’t change an ad once it’s approved. It’s expensive! Quarter, half and full-page ads cost thousands. And there are multiple books. It’s not always readily available.

13. Let’s take a look at ExploreSteamboat.com

15. BOLD listing to set your search listing apart “ Best Bet” tag next to name Unlimited business bio to introduce you to your customers and increase search engine results Upload photos, videos and audio clips - we will help! Add coupons or print ads Links to your external websites or stores such as Yahoo or eBay Keyword search enables users to quickly find you and your products Calendar feature allows you to promote special events or sales Product listing: menus, sale items, real estate, you name it! Additional advertising positions available

16. Creative Advertising vs. Directory Advertising? Creative = Branding/Brand Awareness

17. Creative Advertising vs. Directory Advertising? Directory = Purchasing/Ready to buy

18. Creative… Directory… Builds brand awareness Elicits a response Increases store traffic Improves image Increases demand Results-driven End of the buying cycle Helps narrow options for consumer Targets all audiences “ Marriage” of all creative advertising Consumer and information-driven Increases store traffic* *(Not “build it they will come”)

19. Which Listing Catches YOUR Eye first?

23. Special Events? Sales? Holiday Promotions? Get the word out by listing events in your calendar! Guests can even sign up to receive text or email reminders!

25. Rotating Front Page Explore Ads… … with exposure on Steamboatpilot.com Add a Category Page Sponsorship To Put You One Step Ahead

26. http://mobile.exploresteamboat.com Take it with you One-click phone dialing Easy to navigate, search Partnership with My Wireless

27. Your Advertising Options: BASIC LISTING $50/month Bigger, bolder listing Unlimited keywords for searches 500-character biography 5 photos Pilot & Today technical support Marketing support in newspapers, in magazines, on TV and on radio ENHANCED LISTING $100/month Basic listing plus: Unlimited biography and photos Calendar, video, products, and services features Two full-color newspaper ads promoting your business FEATURED or CATEGORY BUSINESS LISTING $250/month or $175/month Enhanced Listing plus: Business featured on main page of exploresteamboat.com