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Session 10
Subtitle subtitle
2
Developing BM
New Business Model
3
Universities
University
Students
Advertisers
All-in-one
Platform
Efficient
information
exchange
User-...
4
Free Version - essential
Scheduling and Calendar
File sharing Cloud
Task Allocation
Chat with easy tracking
Reminders
Pr...
New Hypothesis
5
Subtitle subtitle
6
Key Activities
Value Chain Model
7
Start-up Infrastructure (quality service ensurance follow-up)
HR Management
Financial & Accounting (ou...
Update Process
8
Marketing
Top
Management
R&D
Update request
Top
Management
Approval
Ye
s
Market
Research &
Benchmarking
N...
Support Clients - Students
9
Marketing
R&D
Reads
complaint on
any Channel
Receives
complaint
through the
platform
“Complai...
Team member selection
1
Human
Resources &
Quality
Top
Management
or involved
dpt
New position
available
Applicants
Sourcin...
Subtitle subtitle
1
Key Resources
Organizational Chart
1
Top
Management
Marketing & Sales
1 person
R & D
3 people
1 supervisor, 1 university IT, 1 student
I...
Main Functions
1
Top
management
Marketing &
Sales
R&D H&R
Management
• Supervise F&A functions
(budget)
• Develop goals, s...
Job Specification
14
14
50% of relevant customers’ feedback is reflected in the platform, 70% of complaints
are fixed in t...
Job Specification
15
15
500% yearly increase in the number of users. Launch new campaigns in less than 15
days. Develop 3 ...
Subtitle subtitle
1
Key Partners
Potential Key Partners
1
˃Quickly log in with Facebook account (Access to
customers).
˃FbStart is a new program from Faceb...
1
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LeadTeam start-up: step 9 Key activities and Key partners

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LeadTeam start-up: step 9 Key activities and Key partners

  1. 1. Session 10
  2. 2. Subtitle subtitle 2 Developing BM
  3. 3. New Business Model 3 Universities University Students Advertisers All-in-one Platform Efficient information exchange User-friendly Information data-base for Advertisers Integration with University - Synergies Free for Students Customer Segments Channels Customer Relationships Integration with Facebook App Store University Website Web Online Support Social Network and Blog Value Proposition Facebook App Revenue Streams AdvertisingUniversity fee Premium Version Key Resources Key ActivitiesKey Partners Marketing I.T. Users Database/ Network H.R. Platform Facebook App Social Networks Facebook I.T. H.R. Marketing Cost Structure
  4. 4. 4 Free Version - essential Scheduling and Calendar File sharing Cloud Task Allocation Chat with easy tracking Reminders Premium Version - essential Integrating with Universities (?) Templates planning References Organizer Research Organizer Upload directly assignment Assignment Description Evaluation metrics Find team (list of students, who has, who hasn’t team – contact) Class Page (contact former students) To resolve problem of not understanding what the teacher wants Trying to tackle issues such as: people not being available to respond, involvement at different levels…
  5. 5. New Hypothesis 5
  6. 6. Subtitle subtitle 6 Key Activities
  7. 7. Value Chain Model 7 Start-up Infrastructure (quality service ensurance follow-up) HR Management Financial & Accounting (outsourced) Informatic Services (database, storage capacity) Customer Development University network expansion Marketing Social networks E-WOM Fairs Sales & Distribution Facebook App Website App Store R&D & Support Software Development Main activities Supportactivities
  8. 8. Update Process 8 Marketing Top Management R&D Update request Top Management Approval Ye s Market Research & Benchmarking No Request for proposal and requirements Prototyping / corrections M & TM Approval No Ye s Prototype test Beta Version test LaunchGood feedback? Beta Version development Good feedback? Ye s No Final developments Ye s No No
  9. 9. Support Clients - Students 9 Marketing R&D Reads complaint on any Channel Receives complaint through the platform “Complaints” link Receives complaint from Marketing Comment promptly about status Is the platform’s problem? Ye s No Reply with e-mail with standard explanation CC. Marketing Evaluate situation Emergency maintenanc e? No Fix it - priority Test Ye s Shut down in the off pick Send message apologizing – damage control
  10. 10. Team member selection 1 Human Resources & Quality Top Management or involved dpt New position available Applicants Sourcing Primary requirements filter Rank applicants according to the profile Conduct Interviews Assessment center Contract signature Compare and rank finalists Final decision Ye s No Boss Interview Communicate to the candidate the decision Acceptance?
  11. 11. Subtitle subtitle 1 Key Resources
  12. 12. Organizational Chart 1 Top Management Marketing & Sales 1 person R & D 3 people 1 supervisor, 1 university IT, 1 student IT HR & Quality 1 person
  13. 13. Main Functions 1 Top management Marketing & Sales R&D H&R Management • Supervise F&A functions (budget) • Develop goals, strategic plans, company policies • Make strategic decisions • Develop Social networks presence • Foster customer relationship + Find new customers, expand network • Drive market research and benchmarking • Feedback to top managers • Software development according to new IT trends and customer requests • Manage informatic system database • Solve informatic platform problems • Ensure quality service • Define, mentor intergroups work • Identify legal issues • Design reward systems 13
  14. 14. Job Specification 14 14 50% of relevant customers’ feedback is reflected in the platform, 70% of complaints are fixed in the same day of their entrance, Downtime in Proportion to Operating Time is less then 5%, Planned Maintenance in proportion to Emergency is less than 5%. Assignment plan, dividing activities by the two subordinates (one for Universities and other for University Students), define their targets, evaluate and provide feedback. Keep team motivated and engaged! R&D Director Read feedback sent by Marketing&Sales or subordinates, design upgrades accordingly and manage platform. Manage problems (example, upgrade which launch crashed the platform). Hold weekly meetings with top management to report progress. Is responsible for support and maintenance of the most important Universities. Quality and Compliance Report. R&D processes and guidelines (developed by himself). Define processes and actions plans (example, when Emergency Maintenance is needed), taking into account previous learnings. Allocate average time and quantitative metrics to each process. Budget Development for R&D department.
  15. 15. Job Specification 15 15 500% yearly increase in the number of users. Launch new campaigns in less than 15 days. Develop 3 platforms updates per year. Increase revenues by 200% per year. Boost product and corporate image, keep the marketing team motivated and the level of satisfaction among users and customers high, understanding current and potential customers, managing the customer journey (customer relationship management), developing the marketing strategy and plan. Management of the marketing mix. Managing agencies Marketing Director Prepare sales forecasts, meet sales targets, prepare and launch campaigns, allocate task and control the team, manage the marketing budget, test prototypes, do market research, measuring success, ensuring timely delivery, developing guidelines, making customer focused decisions Uses the Social Media Strategy Template created by the Digital Marketing Association and follows the Intel Social Media Guidelines.
  16. 16. Subtitle subtitle 1 Key Partners
  17. 17. Potential Key Partners 1 ˃Quickly log in with Facebook account (Access to customers). ˃FbStart is a new program from Facebook that offers a package of free tools and services to help your mobile startup. ˃Hosting and servers service. ˃Parse is a service focused on support you creating engaging apps on any platform. They take care of data saving, social networks, analytics and push notifications.
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