She Says Scotland, Engagement the battle for your time. Design as a start point for user engagement considering User Experience and User-centred design

1. Design as part of
user engagement
User Experience and User-centred Design
@ElaineMcVicar | www.eqtr.com

2. Design for the user

3. How do we go about it?
• Find out...
• ...who they are
• ...what they want
• Design to make the experience good for them

4. How do we go about it?

5. 1 Research
Is that the part of the project where you
just surf the internet all day?

6. 1 2 3 4
Research
• Understand the user
• Define who the users are
• Personas
• User needs and goals
• User journeys
• Understand the business & technology

7. 1 2 3 4
Macdonald Hotels
Case study – www.macdonaldhotels.co.uk
What did we research?
• No real budget for user research
• Find out about the users
• Feedback questionnaires provided by client
• Usability study from previous site provided by client
• Spoke to people about their hotel booking experiences
• Client workshops
• Talked to them about their customers and their business

8. 2 Design
Don’t you guys just colour in?

9. 1 2 3 4
Design
• Bring the research together to define the project
• It must satisfy the user, the business objectives and technical
requirements
• Create a good user experience
• Content
• Interaction
• Look & feel

10. 1 2 3 4
Macdonald Hotels
Case study – www.macdonaldhotels.co.uk
A good user experience?
• Content – Users want to see images and see useful information
• Interaction – A simple booking process
• Look and feel – Fits in with the brand and the target market

11. 1 2 3 4
Macdonald Hotels
Case study

12. 3 Evaluate
It’s rubbish. Do it again, but this time make it good!

13. 1 2 3 4
User testing
• Find out early on what isn’t working
• Test throughout the process
• Only test what you need to

14. 1 2 3 4
Macdonald Hotels
Case study - www.macdonaldhotels.co.uk
User testing
• Initial search component
• Revised search component

15. 4 Measure
It’s gone live! We never have to think about it again 

16. 1 2 3 4
Measure
• Are users completing the tasks you want them to?
• Site analytics
• Site search queries
• Create a good start point to develop user engagement

17. What does this mean for you?

18. What does this mean for you?
• Think about the user
• Think about the client
• Everyone works together

19. What does this mean for you?
• Increase your knowledge
• Show demonstrable results
• Become an expert

20. The end
Thank you for listening!
@ElaineMcVicar | www.eqtr.com