Beyond Data: Designing for the Rider Experience
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Presented at the Oregon Transit Conference on October 25, 2011 See my post about the talk: http://adaptivepath.com/ideas/ux-in-public-transit You can see the video there too.
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Beyond Data: Designing for the Rider Experience
- 1. Beyond Data: Designing for the Rider Experience LJUBA MILJKOVIC @LJUBA
- 2. .
- 3. We help organizations deliver great experiences . that improve people’s lives
- 4. Key Consulting Clients Technology Travel and Tourism Media & ‣ Twitter ‣ Princess Cruises Entertainment ‣ Flickr ‣ Rail Europe ‣ CNN ‣ YouTube ‣ Cathay Pacific ‣ Harvard Business ‣ Skype ‣ Vail Resorts Review ‣ Zappos ‣ NPR ‣ Blogger Consumer Brands ‣ Travel + Leisure ‣ Palm WebOS ‣ ASICS Magazine ‣ Nike ‣ Bonnaroo Financial Services ‣ Crayola ‣ Disney ‣ Wells Fargo ‣ Hallmark ‣ USAA ‣ Sony Not For Profit ‣ Vanguard ‣ Samsung ‣ Creative Commons ‣ Best Buy ‣ United Nations
- 5. Transporter
- 6. Master’s Thesis at UC Berkeley
- 7. Used by thousands of people every day
- 8. Based on research with transit riders
- 9. Creating Transporter from the Outside In
- 10. TECHNOLOGY
- 11. APPS TECHNOLOGY
- 13. APPS TECHNOLOGY
- 14. APPS TECHNOLOGY
- 15. APPS TECHNOLOGY
- 16. RIDERS APPS TECHNOLOGY
- 17. RIDERS APPS “ TECHNOLOGY When will the bus arrive at a stop?
- 18. RIDERS APPS “ TECHNOLOGY When will the bus arrive at a stop?
- 19. RIDERS APPS “ TECHNOLOGY When will the bus arrive at a stop?
- 20. RIDERS APPS “ TECHNOLOGY When will the bus arrive at a stop?
- 21. RIDERS APPS “ TECHNOLOGY When will the bus arrive at a stop? “ How many stops before I need to get off the bus?
- 22. “ When will the bus arrive at the stop RIDERS I’m standing at? APPS “ TECHNOLOGY When will the bus arrive at a stop? “ How many stops before I need to get off the bus?
- 23. “ When will the bus arrive at the stop RIDERS I’m standing at? APPS “ I’m on my way to the train; should I pick up the pace to catch it? “ TECHNOLOGY When will the bus arrive at a stop? “ How many stops before I need to get off the bus?
- 24. “ When will the bus arrive at the stop RIDERS I’m standing at? APPS “ I’m on my way to the train; should I pick up the pace to catch it? “ TECHNOLOGY When will the bus arrive at a stop? “ How many stops before I need to get off the bus? Am I waiting for the bus on the right side of the street?
- 25. “ I have two bus options. Which one arrives first? “ When will the bus arrive at the stop RIDERS I’m standing at? APPS “ I’m on my way to the train; should I pick up the pace to catch it? “ TECHNOLOGY When will the bus arrive at a stop? “ How many stops before I need to get off the bus? Am I waiting for the bus on the right side of the street?
- 26. Research Discovery: Transit Rider Anxiety Prototyping GOAL ‣ Design a transit app to reduce rider anxiety User Testing Development
- 32. Results of an Outside-In Approach
- 34. Three Tabs: Organized by Use Case LINES ‣ Find arrival times for any stop or line.
- 35. Three Tabs: Organized by Use Case FAVORITES ‣ Frequently used lines/stops ‣ Compare alternatives ‣ Everything on one screen
- 36. Three Tabs: Organized by Use Case NEAR ME ‣ “When’s the bus coming to this stop?” ‣ “Where’s the closest stop?”
- 37. Unique Features: Live Route “ I'm a long time public transit commuter, so I know most of the routes already. But the moment I saw this app tell me where on the bus line I was while I was on the 48 inbound, “ I was hooked. You can even get an estimate of how long till you get to the stop!”
- 38. New Technology: Real-Time Trip Planner UNRELEASED ‣ Designed but not released
- 39. RIDERS APPS TECHNOLOGY
- 40. RIDERS APPS TECHNOLOGY TRANSPORTER transporterapp.net EMAIL Ljuba Miljkovic ljuba@adaptivepath.com