Verve
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Verve restaurant has changed its focus to be more casual and relaxed while continuing to offer amazing food. It has hired new chefs and introduced a new menu at accessible prices. The marketing strategy involves changing the slogan to "Eat. Drink. Lounge" and targeting a new audience of locals and tourists aged 25-45 interested in good food, drinks, music, and relaxing times. The strategy focuses on social media, ads with food bloggers, and hosting Sunday brunch, tapas events, and special Wednesday night events to promote the new casual style.
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Upstate Wine Country is a small events planning business that organizes wine festivals in Northeastern Pennsylvania and New York's Southern Tier. It has grown rapidly and transitioned from the introduction to growth stage of the product lifecycle. The marketing plan aims to further increase sales and customer preference as the company expands into new regions. Tickets can be purchased online, through local banks, at venues, or the company office. Revenue comes primarily from ticket sales, though the company reinvests profits to support further growth.
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Verve
- 2. • Focus of the Verve was always classic and fine dining. This year with 2 new chefs and a new menu Verve changed the focus to be more casual, modern, continues offering amazing food with a touch of daring, and a accessible prices. All these in a atmosphere more casual and relaxing. Verve – Eat. Drink. Lounge
- 3. Marketing Strategy 1. Change the Slogan Verve – Eat. Drink. Lounge 2. Define new target audience F/M 25 – 45 – Interests - good food, drinks and beers. Music, meet with friends, dinner with girlfriend, have a relaxing time, local and tourists, attract people to use the space to make events, like private parties and companies events. 3. Opportunity Verve is already recognized for the quality of the food and service. Turn the restaurant more casual will open space for people that never came to Verve, start to come and bring their friends. This is going to make the business more profitable.
- 4. Marketing Strategy 4. the main marketing investment will be on social media Redesign the new webpage, integrate the social media; Facebook – Increase numbers of the followers; Instagram – Increase number of the followers Twitter - Increase number of the followers Google Business + Google Plus AdWords + Retargeting + Sponsor Ads Blog + Pinterest 5. buy ads on pages of the principal food bloggers in the city
- 5. Marketing Strategy 6. Install Quatoo a maintain Dimmi To attract reservation (SEO and SEM optimization tools) 7. Events to promote the new style of the restaurant: Brunch on Sundays morning; Tapas and music Sundays afternoon; Wednesday Night - Special events 1 per month (cheese and wine, tasting beers, champagne and oysters bar)
- 6. Marketing Strategy 8. Functions and discount policy Events to promote the new style of the restaurant: Brunch on Sundays morning; Tapas and music Sundays afternoon; Wednesday Night - Special events 1 per month (cheese and wine, tasting beers, champagne and oysters bar) 9. Functions and discount policy Special menus; Drinks and cocktails for parties (weeding's, birthdays, celebrations etc. Special discounts for big groups.