“We have no control over a lot of things in life… But we do choose our character.” | - Brent D. Ruben | What is a leadership credo? | A leadership credo describes the qualities it takes to be an effective and impactful leader, or one’s set of beliefs regarding leadership style. | My three core values are confidence, honesty, and integrity. • By exhibiting confidence, I have been able to achieve feats both myself and others believed to be impossible. • By exhibiting honesty, I’m able to unapologetically be myself and maintain a sense of pride that results from sticking to my word. • By exhibiting integrity, I’m able to showcase my strong work ethic and my ability to successfully accomplish any task I am faced with.

1. The Importance of
Leadership Credos for
Digital Leaders
By: Kate Shaub

2. HELLO!
My name is Kate Shaub.
I am here to discuss what a Leadership
Credo is. Further, I will discuss the process,
the importance, and the usefulness of
developing a Leadership Credo.
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3. WHAT IS A LEADERSHIP CREDO?
A leadership credo describes the qualities it takes to be an effective
and impactful leader, or one’s set of beliefs regarding leadership
style.
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4. “The purpose of a leadership credo is to
allow you to communicate your personal
values and principles (and/or those of your
company), as they manifest in your role as
a leader in a way that engages the hearts
and minds of others.”
- Kate Nugent, leadership coach
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5. Transformational
Leadership
“Transformational
leadership… is
described as a
circumstance wherein
leaders create a shared
sense of purpose..
shared by both leaders
and followers”
(Ruben, 9).
TYPES OF
LEADERSHIP,
ACCORDING
TO BRENT D.
RUBEN.
PEOPLE MUST
CHOOSE WHAT
TYPE OF
LEADER THEY
WANT TO BE.
Transactional
Leadership
“Transactional
leadership is seen as
involving an exchange
between the leader and
the follower…”
(Ruben, 9).
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6. Background
You can’t do what you
say if you don’t know
what you believe. The
first stage of your
credibility journey is to
clarify your values and
determine the roots of
your personal credo.
Question 1
Where did your beliefs
about what is important
in life come from?
Question 2
Which of these ideas or
principles still guide
you now?
Question 3
Which are still useful?
How do they help,
support, or guide you in
your daily life now?
Question 4
Which are no longer
useful? Do any ever
cause you conflict or
uneasiness?
Question 5
Is it time to let go of
some old ways of
thinking and acting?
PERSONAL
LEADERSHIP
CREDO
WORKSHEET:
QUESTIONS TO
DETERMINE
PERSONAL
LEADERSHIP
CREDO
FROM HERE YOU
ARE ABLE TO
DEVELOP YOUR
OWN CREDO
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7. CREATING
YOUR
PERSONAL
LEADERSHIP
CREDO
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8. MY CREDO:
THREE
CORE
VALUES
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INTEGRITY HONESTY CONFIDENCE

9. REASONING
BEHIND MY
CREDO
Integrity
Definition:
the quality of being
honest and fair; the
state of being
complete or whole
“… Living a life of
integrity means that we
never have to spend time or
energy questioning
ourselves. When we listen
to our hearts and do the
right thing, life becomes
simple.”
- Mind Tools
Honesty
Definition:
the quality of being
fair and truthful;
the quality of being
honest
“Honesty is not just the
best policy for simplicity,
it is the only policy. True
simplicity is unattainable
without it. And that’s the
truth.”
- Joshua Becker
Confidence
Definition:
a feeling or belief
that you can do
something well or
succeed at
something
“There can be no failure
to a man who has not lost
his courage, his character,
his self respect, or his
self-confidence. He is still
a King.”
- Orison Swett Marden
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10. PERSONAL
LEADERSHIP
CREDO AND
ITS IMPACT
ON OVERALL
CHARACTER
“We have no
control over a lot
of things in life…
But we do choose
our character.”
- Brent D. Ruben
10

11. Place your screenshot here
11BEING A
LEADER
Sometimes you need some
inspiration. To be a great
leader, you must be willing to
step up as a leader.
You must be willing to remain
true to your Leadership Credo.
Press Play.

12. 12 THANKS!
Les Brown Quote. (n.d.). Retrieved January 12, 2016, from
http://www.azquotes.com/quote/515463

13. WORKS
CITED
Composing Your Personal Credo. (n.d.). Retrieved January 12, 2016, from http://www.lea
dershipchallenge.com/resource/composing-your-personal-credo.aspx
Les Brown Quote. (n.d.). Retrieved January 12, 2016, from http://www.azquotes.com/q
uote/515463Leader - Motivational video. (n.d.). Retrieved January 12, 2016,
from https://www.youtube.com/watch?v=VpKvQg5qRgk
(n.d.). Retrieved January 12, 2016, from http://media.wiley.com/assets/5014/53/T
NT0711.pdf
(n.d.). Retrieved January 12, 2016, from http://www.merriam-webster.com/dictio
nary/integrityhttps://www.mindtools.com/pages/article/integrity.html
Orison Swett Marden quote. (n.d.). Retrieved January 12, 2016, from http://www.brainy
quote.com/quotes/quotes/o/orisonswet392868.htmlValues-Based Leadership Part II:
Ruben, B. (2006). Personal Competencies. In What Leaders Need to Know and Do: A
Leadership Competencies Scorecard. Washington, D.C.: National
Association of College and University Business Officers.
Values-Based Leadership Part II: Your Leadership Credo - Ariel Group. (2011, October
27). Retrieved January 12, 2016, from http://www.arielgroup.com/blog/values-based-
leadership-part-ii-your-leadership-credo/
Why Honesty is the Best Policy for Simplicity. (2010, March 11). Retrieved January 12, 2016, from
http://www.becomingminimalist.com/why-honesty-is-the-best-policy-for-simplicity/
Your Leadership Credo - Ariel Group. (2011, October 27). Retrieved January 12, 2016, from
http://www.arielgroup.com/blog/values-based-leadership-part-ii-your-leadership-
credo/
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