This presentation is based on my journey to be a master in the field of public relations.

2. On My Way…
One of my ultimate goals in my course of study is to
have a career in crisis management. In each slide, I
will inform my audience on my premeditated journey,
as well as the path I will take to achieve this goal.

3. Mastery
 Mastery will help my mastery journey by putting me
on the right path to fully understand my journey on
the way to a successful career. My biggest goal
associated with this course is to prove to myself that
I can complete my first course to getting my masters
degree. I will do this by:
 Learning to continue to be honest with myself
concerning my personal mentality
 Continuing to project positivity in my daily
experiences
 Reading the book Mastery (Greene 2012)

4.  My goal for this course is for me to enhance my presence
in the media, by correcting my presence in the digital
world. I will do this by:
 Changing and adapting my presence on the Internet
through various venues, such as mandating press
releases
 Maintain a professional appearance for my clients and I
while involved in an apprenticeship
 Reading Knacktive: Answering a Call for More
Interdisciplinary, Collaborative, Educational Experiences.

5.  My goal for this course is to to display written
professionalism when crisis are evolving within my
career. I can do this by:
 Correctly, and effectively, learning how to interact in the
media through watching various interviews
 Watching news outlets on a daily basis
 Reading the article:National Assessment of the Perceived
Writing Skills of Entry-Level PR Practitioners.

6.  My goal is to use my knowledge from this class if I'm
given the opportunity to work with politicians in my
career. I can do this by:
 Sharpening my critical thinking skills concerning legal
aspects in the media
 Learning more about the amendment concerning
freedom of the press, and what exactly it entails
 Reading The principle of connection of individual and
public interests in the legal relations of cultural and
entertainment business

7.  My goal is to learn how to continuously stay sharp in my
respective area by learning new and innovative ways to
appease my clients. I can do this by:
 Applying my what I learn in the class on a web-based blog
dealing with the media and crisis management on a weekly
basis,
 Learning different ways to innovate my work ethic in this
particular class,
 Reading Impartial Spectator in the Marketplace of Ideas: The
Principles of Adam Smith as an Ethical Basis for Regulation of
Corporate Speech

8. Social Media Metrics and
ROI
 My goal for this class is to effectively learn how to
accurately provide polls when servicing clients
concerning what methods actually work. I will do this
by:
 Gaining the knowledge needed to able to somewhat
predict future elections
 Studying various ways how the audience is effected
by political campaigns
 By reading A Public World Without Public Relations?

9. Market Consumer
Research Analysis
 My goal for this class is to use my knowledge in my field
and effectively increase my revenue. I will do this by:
 Researching how I may better study professional
competition
 Embracing key tactics that I may possess to use to my
advantage professionally,
 Studying Measuring Customer Service Orientation Using
a Measure of Interpersonal Skills: A Preliminary Test in a
Public Service Organization.

10. Media Relations
 My goal is to sharpen my journalism skills in this particular
course. I will accomplish this by:
 Conducting interviews in order to ensure I have retained
information provided through this course
 Learn how to engage without compromising my client or my
reputation
 Avoiding making the mistakes that other crisis managers have
made is the past
 Reading over Measuring the Impact of PR on Published News
in Increasingly Fragmented News Environments

11. Events and Marketing
Production
 My goal is from this course is to complete an actual event
centered on the findings of this course. This class will assist in
many aspects in my career as an event coordinator. I can
complete this goal by:
 Utilizing rules concerning how to properly put together
successful events for clients
 Shadowing an actual event planner while enrolled in this
course
 Reading Toward a Model of Brand Creation for International
Large-Scale Sporting Events: The Impact of Leadership,
Context, and Nature of the Event.

12. Reputation Management
Skills
 My goal I hope to achieve from this course is to
effectively start a campaign of reputation management in
my community by the ending of this course. I can do this
by:
 Studying in depth various current media campaigns
 Furthering my knowledge of how to repair future clients
reputations
 Evaluating the article: Effect of Public Relation on
Customer Loyalty with Special Reference to E-
Commerce Portals

13. The Online Media Room
 My goal, from this course, is to have the ability to
compare my work to a leading media outlet. I can do this
by:
 Providing an online presence from submitted
assignments completed in this course
 Utilizing knowledge of how to control and maintain
mannerisms when in the presence of online platforms
 Reading Social Media: Marketing Public Relations’ New
Best Friend

14. Public Relations Final
Project and Thesis
 My goal I hope to accomplish is to publish my thesis in a
scholarly journal as a source of educational research. I
can do this by:
 Tying together my knowledge learned from all programs
completed
 Mentally assuring myself that I am in the right line of work
 Reading Master's thesis supervision: relations between
perceptions of the supervisor–student relationship, final
grade, perceived supervisor contribution to learning and
student satisfaction.

15. Industry leaders
 Melanie Williams, is a leader in public
relations, as well as event management.
She is on LinkedIn with over 500
connections.
https://www.linkedin.com/pub/melanie-
williams/a/723/25
 Jamillah Rahmand, out of the greater
Atlanta area, has over 500 connections,
servicing the greater Atlanta area.
Graduating from Valdosta State University,
her LinkedIn information is
https://www.linkedin.com/in/soukle
 Jasmine Sams, servicing the Savannah
Georgia are, is the owner of FrontRow
Public Relations LLC. Her LinkedIn
information is
https://www.linkedin.com/pub/jasmine-
sams/17/83a/479

16. Full Sail Clubs I may be
Interested in

17. Companies I follow in
my career field

18. Characteristics I would
Like to Have in a Mentor
Kind Informal
Empathetic Successful
Knowledgeable Effective
Nurturing Noble
Fearless Smart

19. Timeline For My Mastery
JourneyMastery Public
Relations in a
Digital World
Writing for
Interactive Media
Legal Aspects of
Media
Innovative
Public
Relations and
Tools
Social Media
Metrics and ROI
Market
Research
Consumer
Analysis
Media
Relations
Events and
Marketing
Production
Reputation
Management
Skills
The Online
Meeting Room
Public
Relations
Final
Project
and
ThesisGRADUATION!!!
Owning a Crisis
Management Firm

20. References
 Alge, B. J., Gresham, M. T., Heneman, R. L., Fox, J., & McMasters, R. (2002). MEASURING
CUSTOMER SERVICE ORIENTATION USING A MEASURE OF INTERPERSONAL SKILLS: A
PRELIMINARY TEST IN A PUBLIC SERVICE ORGANIZATION. Journal Of Business & Psychology,
16(3), 467-476.
 Cole, R. T., Hembroff, L. A., & Corner, A. D. (2009). National Assessment of the Perceived Writing
Skills of Entry-Level PR Practitioners. Journalism & Mass Communication Educator, 64(1), 10-26.
 de Kleijn, R. A., Mainhard, M. T., Meijer, P. C., Pilot, A., & Brekelmans, M. (2012). Master's thesis
supervision: relations between perceptions of the supervisor–student relationship, final grade,
perceived supervisor contribution to learning and student satisfaction. Studies In Higher Education,
37(8), 925-939. doi:10.1080/03075079.2011.556717
 Greene, Robert. Mastery. Penguin Books, 11/2012. VitalBook file.
 James, S., & Rajendran, L. (2013). Effect of Public Relation on Customer Loyalty with Special
Reference to E-Commerce Portals. Journal Of Multidisciplinary Research (1947-2900), 5(2), 87-102.
 Kerr, R. L. (2002). IMPARTIAL SPECTATOR IN THE MARKETPLACE OF IDEAS: THE PRINCIPLES
OF ADAM SMITH AS AN ETHICAL BASIS FOR REGULATION OF CORPORATE SPEECH.
Journalism & Mass Communication Quarterly, 79(2), 394-415.
 Nayden, N. (2009). A PUBLIC WORLD WITHOUT PUBLIC RELATIONS?. Javnost-The Public
(European Institute For Communication & Culture (EURICOM)), 16(4), 22-39.

21. References Cont…
 Parent, M. M., & Séguin, B. (2008). Toward a Model of Brand Creation for
International Large-Scale Sporting Events: The Impact of Leadership,
Context, and Nature of the Event. Journal Of Sport Management, 22(5),
526-549.
 Papasolomou, I., & Melanthiou, Y. (2012). Social Media: Marketing Public
Relations’ New Best Friend. Journal Of Promotion Management, 18(3),
319-328. doi:10.1080/10496491.2012.696458
 Reich, Z. (2010). MEASURING THE IMPACT OF PR ON PUBLISHED
NEWS IN INCREASINGLY FRAGMENTED NEWS ENVIRONMENTS.
Journalism Studies, 11(6), 799-816. doi:10.1080/1461670100376055
 Savchuk, L. F. (2011). The principle of connection of individual and public
interests in the legal relations of cultural and entertainment business.
Russian Juridical Journal / Rossijskij Juridiceskij Zurnal, 81(6), 175-179.
 Shadinger, D., & Toomey, D. (2014). Knacktive: Answering a Call for More
Interdisciplinary, Collaborative, Educational Experiences. College Teaching,
62(2), 55-61. doi:10.1080/87567555.2014.885875