A project report on Raj Express Newspaper in which I have showen the market share of print media in advertising world as well as share of Raj Express with comparison with other media houses.

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Diligence & Excellence
(Since 1996)
SUMMER INTERNSHIP PROGRAM
A Project Report
On
Role of Newspaper Print Advertising
From
Raj Express, Bhopal
Submitted to : Submitted By :
Prof. Nidhi Shukla Ankit Samaiya
Prof. Kumkum Sinha MBA III Semester
Placement Co-ordinators Roll No.
Raj Expess, Bhopal (M.P.)

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ACKNOWLEDGEMENT
I wish to express my deep gratitude and everlasting indebt ness
to Mr. Adarsh Shrivastava, and our guided whose advise, constant
encouragement and expert guidance were the utmost help in
completing the present work in prescribed time. I would like to
express my sincere gratitude to faculty members for there
encouragement, inspiration and approval of this project.
Ankit Samaiya
Raj Expess, Bhopal (M.P.)

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PREFACE
The research provides an opportunity to
demonstrate the application of knowledge, skills and competence
required during the technical session, to evaluate the
performance and to provide feasible recommendations on the
provide data.
The analysis is on the Field of
“Marketing ”
Although I have tried my level best to prepare this report an
error free report every effort has been made to offer authentic
position with accuracy.
Raj Expess, Bhopal (M.P.)

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DECLARATION OF THE STUDENT
I Ankit Samaiya S/o Mr. Ajay Samaiya certify that the project
report Prepared by my personal and an authentic work under the guidance
of Raj Express, Bhopal.
Date: Signature of Student:
Place:
Name: Ankit Samaiya
MBA III Sem
Roll No:
Raj Expess, Bhopal (M.P.)

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INDEX
1) Acknowledgement
1.0 Executive Summery
2.0 Company Profile Of Raj Express
3.0 Introduction Of Raj Express
4.0 History Of Raj Express
5.0 Meaning Of Advertising
6.0 Major Findings
7.0 Conclusion
8.0 Recommendations
9.0 Bibliography
10.0 Annexure
Raj Expess, Bhopal (M.P.)

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Name of the Organization :-
Raj Express, Bhopal
Name of Reporting Manager:-
Mr. Adarsh Shrivastava
No of Days Sip Done :-
16 June 2011 till 31 July 2011
Raj Expess, Bhopal (M.P.)

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Industry
Raj Express, Bhopal
COMPANY PROFILE
Raj Express, Bhopal is a subsidiary of Raj Group under the company laws of
India, which is 100% controlled by Raj Group.
“Raj Group”, with its core Business being Real Estate, is one of the leading
Builder of central India, and it employs around 5,000 people in more than 4
cities.
Raj Group is committed to supply high quality products and provide best
possible services to its customers. Its emphasis is to continuously provide
best quality construction as well as quality news material by employing
modern and latest technologies, reduce costs and improve production.
Raj Expess, Bhopal (M.P.)

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AN INTRODUCTION
Bhopal is said to have been founded by the king Bhoja of the Paramara
dynasty (1000–1055 CE), who ruled from his capital at Dhar. According to
this theory, Bhopal was originally known as Bhojpal after the king and the
dam ("pal") constructed by him. An alternative theory says that the name
of the city was coined from the name of another king called Bhupala (or
Bhupal).(During the British Raj, the railway tickets printed in the city and
the signboards on the railway station mentioned the name of the city as
"Bhupal" in Hindi-Urdu and "Bhoopal" in English.) The Bhopal state was
taken over by the Union Government of India on 1 June
1949. Sindhi refugees from Pakistan were accommodated in West Bhopal
Cities, Bairagarh Sub-Area (Sant Hirdaram nagar), a western suburb of
Bhopal. According to the States Reorganization Act of 1956, the Bhopal
state was integrated into the state of Madhya Pradesh, and Bhopal was
declared as its capital. The population of the city rose rapidly thereafter.
The Govindpura indusrial area has 1044 small and medium scale industries
involved in various kinds of production activities.
Bharat Heavy Electricals Limited, the largest engineering and
manufacturing enterprise in India, has a unit in Bhopal. It occupies a large
area in the Eastern Part of the city and maintains a suburb named after it.
A majority of the residents of the BHEL Suburb are employed by the unit.
The major industries in the old city are electrical goods, medicinal, cotton,
chemicals and jewelry. Other industries include cotton and flour milling,
cloth weaving and painting, as well as making matches, sealing wax, and
sporting equipment. The residents of Bhopal also engage in large retail
businesses. Handicrafts, like zardozi and batua (a small string purse, usually
used with Indian traditional dresses) are some of the products of the Old
City. In addition, there are also a large number of garages in the Old City
which specialise in automobile conversion. These garages produce custom-
modified and tuned cars, SUVs and motorbikes.
Mandideep is an industrial suburb of Bhopal. It is located to the South of
the city on the NH 12. Mandideep's total exports are worth some 2,300
crore rupees ($500m; £300m) per year, making it the largest industrial
Raj Expess, Bhopal (M.P.)

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area in Madhya Pradesh. The town is home to Hindustan Electo Graphite
(HEG), owning the largest graphite electrode plant in the world and is the
largest industrial company in the entire state. Hindustan Electro Graphite
(HEG) and Lupin Laboratories ltd. are the dominant companies in the
suburb, each exports worth around 900 crore rupees. Apart from that,
Mandideep also houses the manufacturing plant of Makson group of
company, Eicher Tractors for the oldest tractor manufacturers in India.
The Raj Express has achieved phenomenal growth in a short span of time.
From humble beginning it has grown to more than Rs. 300 core group by the
dint of determination of its visionary Chairman Shri Arun Sahlot coupled
with exceptional and unqualified dedication of its workforce
Raj Expess, Bhopal (M.P.)

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HISTORY OF Raj Express
Raj Express is the emerging leader of Hindi dailies in Madhya
Pradesh. In just 6 years since its launch on March I, 2005, Raj Express has
become the leading newspaper of Bhopal and is on its way to displace the
current leader. The story of Indore is not different either. Launched in
Indore on May 28, 2006, Raj Express has already started chipping the base
of other Hindi dailies there. Raj Express has filled the void that existed
for long in the state for a quality family newspaper. And Raj Express has
achieved this on the strength of strong editorial structure deader friendly
layouts and designs d presenting the facts undistorted top quality paper
and printing creative and innovative supplement local news relevance
worthiness according to readers' preferences reflecting the voice of the
masses In Bhopal. THE MAN WITH A MISSION The visionary of the one
man coupled with the steely determination and grit to translate his dreams
into reality has made the group surge ahead on the path of meteoric
progress. The Chairman of the multi-crore Raj Group Mr. Arun Sahlot is a
man driven by a missionary zeal and futuristic vision to lead Raj Express up
the global pathway.
Raj Expess, Bhopal (M.P.)

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BOARD OF DIRECTORS
Name Designation
Mr. Arun Sahlot Chairman / Chair Person
Mr. Sanjay Shrivastava Executive Director
Mr. Sandiep Shrivastava Director
Raj Expess, Bhopal (M.P.)

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Raj Express Vision & Core Values
VI SION
To be the largest and the most admired media brand enabling socio-
economic change.
Our Core Values
• Credibility & Integrity
• Innovative & Entrepreneurial
• Respect & Appreciation
Raj Expess, Bhopal (M.P.)

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Raj Expess, Bhopal (M.P.)

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Presence in cities
Raj Express Covers all M.P. through its four major Editions:-
Edition:
Bhopal Edition 21, Zone II M.P. Nagar Bhopal M.P.
Pin - 462011
Indore Edition Plot No. 27 IInd Floor Shanivar Darpan,
Press Complex, A.B. Road, Indore, M.P.
Pin – 452008
Aarpi Plaza, Near Sanskar Garden
Gwalior Edition Chetak Puri, Jhasi Road, Gwalior, M.P.
Pin - 474001
Jabalpur Edition Civic Centre, Block No. 8 J.D.A. Complex
Madhatal Jabalpur, M.P.
Pin - 482001
Raj Expess, Bhopal (M.P.)

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Raj Express Presence & it’s Circulation
The Raj Express now all across Madhya Pradesh
Raj Express
Printing Location
Bhopal | Indore | Jabalpur | Gwalior
Raj Expess, Bhopal (M.P.)

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Raj Expess, Bhopal (M.P.)

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Bhopal Edition Indore Edition
(District wise Circulation)
RAJ EXPRESS (District wise Circulation)
CIRCULATION STATUS District Circulatio
District Circulation
Ashok nagar 7416 n
Betul 6302 Badwani 6900
Biaro-Raigarh 6100 Burhanpur 4650
Bhopal 96212 Dewas 7922
Chhindwada 10050 Dhar 8210
Chhatarpur 6800 Indore 91271
Damoh 5640 Jhabua 6888
Guna 6401 Khandwa 7119
Harda 7195 Khargaone 9400
Hoshangabad 12940 Mandsaur 11242
Raisen 7611 Neemuch 8070
Sagar 9893 Ratlam 9663
Sehor 6730 Shajapur 5959
Tikamgarh 4652 Ujjain 17341
Vidish 9400
Narsinghpur 5647 Indore & Bhopal
Total 2,08,989
-:TOTAL:-
4,03,624 Total 1,94,635
Circulation figure according to our center
report*
Raj Expess, Bhopal (M.P.)

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Jabalpur Edition Gwalior Edition
(District wise Circulation)
RAJ EXPRESS (District wise Circulation)
CIRCULATION STATUS District Circulatio
District Circulation
Anooppur 4267 n
Bhind 6708
Balaghat 7012
5662
Jabalpur 68191 Datia
Katni 6112 Gwalior 45445
Mandla 5618 Itawa 4770
Panna 4876 Jalon 3900
Rewa 7490 Jhansi 6125
10144 Lalitpur 4986
Satna
Mainpuri 3774
Seoni 6025
Murena 7218
Shahdol 5470
Oriya 3682
Sidhi 4849
6966
Singroli 4413 Shivpuri
Umaria 4227 Shuvpur 4829
Total 1,38,694 Jabalpur & Gwalior
-:TOTAL:-
Total 1,04,065
2,42,759
Circulation figure according to our center report*
Organizational Chart
Raj Expess, Bhopal (M.P.)

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Administration
& HR
Department
Finance & A/c
Department Purchase
Department
Safety
Department Store
Department
Marketing
Department
Meaning of Advertising: -
Advertising is a form of communication that is meant to drive
customers to purchase or consume the goods/brand that is being
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sold. This is an enhanced form of marketing which convinces the
customers and public that the brand they are selling are actually
better then the others in competition. Every business organization
has an Advertising agency or department that caters to the entire
public and effectively promotes the benefits and usage of the
product. There are many ways to spread an advertising message. Here are
eight ways to advertise a product or service
Television Advertising
TV commercials are a popular way to mass-market messages to large
audiences. Although this medium has the ability to reach a high number of
potential buyers, it is also one of the most costly forms of advertising. For
example, one 30-second TV commercial during the Super Bowl cost about
$3 million in 2009.
Infomercials are another form of television advertising. The infomercial is
different than a commercial because it is longer, includes more product
information, and has more of a personal tone. Although they are also costly
to produce, infomercials are highly effective in creating impulse buys
because of their demonstrative and persuasive nature.
Radio Advertising
Radio commercials are an effective way for businesses to target a group of
people based on location or similar tastes. For example, a local night club
seeking college student clientele would probably consider advertising on a
local pop station. Likewise, a country and western bar would choose a local
country station.
Print Advertising
Magazine and newspaper ads are another way to spread the word about a
product or service. Print also offers the ability to target a specific
audience based on geography or common interests. Print advertising usually
includes larger display ads, as well as classified advertising. The classifieds
are typically very affordable, whereas display ads are a bit pricier.
Raj Expess, Bhopal (M.P.)

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Online Advertising
Advertising online is an increasingly popular method for promoting a
business. There are many forms of online advertising. Banner ads are image
ads displayed on web pages. Google AdWords is another popular form of
online advertising that matches an ad to an Internet user's search inquiry.
Social network marketing has been the fastest-growing form of Internet
advertising. This includes using sites like Facebook, Twitter, and LinkedIn
to promote a product or service. Many social networks have advertising
available, such as Facebook Ads.
Billboard Advertising
Billboard ads are large advertisements displayed on structures in public
places. Most commonly, billboards are located along highways to target
passing motorists. Another type of billboard advertising is a mobile banner
or billboard. This can range from the signs seen at major sporting event
arenas to billboard advertisements pasted on the sides of semi trailers.
In-Store Advertising
In-store advertising takes place within a retail store. For example, a
company that produces a new cleaning product might include an end cap
display when they ship the product to stores. This gives the store an
attractive display that draws attention to the new product. Other types of
in-store advertising include banners and display cases.
Word of Mouth Advertising
While some may argue that word of mouth is not advertising because it's
free, this form of promotion is one of the most credible and priceless
assets of any business. Even if business owners can't buy word of mouth
advertising, they can encourage their customers to tell their friends and
family about the great product or service they purchased.
Raj Expess, Bhopal (M.P.)

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Endorsements
Endorsement is similar to word of mouth promotion but typically does cost
money. Having a product or service endorsed by a celebrity can increase
sales and product awareness. Not every company can afford to have a major
A-list celeb promoting a product, though. For smaller companies, consider
using local celebrities or well-known individuals within the product's niche
market. For example, many equine companies look for professional horse
trainers to endorse their products.
Forms Of Print Advertising:
• Brochure Printing
• Business Card Printing
• Magazine Printing
• Newsletter Printing
• Newspaper Print's Ads
• Business Stationery Printing Services
Paid-circulation newspapers were the backbone for print media advertising.
This made it possible for local businesses to advertise their goods and
services. The big names too utilized the newspaper space to show what
their best offerings were. The layperson found adequate time and space to
go through these ads with zeal.
Advantages of Newspaper Print Media:
• Reach Out to Target Audience: In all print media, the main
advantage is the ability to reach a specific target audience. For the
advertiser, this opens up so many new opportunities. It boosts sales
and revenue figures.
• Loyal Readership Base: There are no loyal readers in the online
atmosphere. In fact, online visitors struggle to remember the names
of the sites they visit. In the print media industry, the solid base of
loyal readers makes it increasingly effective for advertisers.
Raj Expess, Bhopal (M.P.)

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• Longer Shelf Life: Websites change their content almost every day.
An article that you read today or an ad you see today cannot be seen
again the following day. Print media services, have a longer shelf life
and enables readers to collect their favorite articles or magazines.
• Creative Potential:The creative potential in print media ad is
greater than in the online atmosphere. The strength to concieve
innovative and eye-catching ads is limitless. Specific online
advertisment makes it difficult to do that as design limitations are
there. Too many limitations relating to colour, style, graphics,and
format hinder the process.
Raj Expess, Bhopal (M.P.)

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Comparison of Leading Newspapers
Circulation
S.
Newspaper Periodicity Language RNI/ABC/
No.
CA
1 RAJ EXPRESS DAILY(M) HINDI 646,383
2 DAINIK BHASKAR DAILY(M) HINDI 969,574
3 PATRIKA DAILY(M) HINDI 549,425
4 NAVDUNIA DAILY(M) HINDI 310,263
5 DAINIK JAGRAN DAILY(M) HINDI 206,842
Raj Expess, Bhopal (M.P.)

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8%
12% 24%
Raj Express
Dainik Bhaskar
Patrika
20% Navdunia
Dainik Jagran
36%
Raj Expess, Bhopal (M.P.)

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MAJOR FINDIN G
1. Newspaper print media reach to genuine buyers.
2. Creative potential is more in newspaper print media.
3. Local advertisers find it cheapest way of advertisement.
4. As surety of reaching to buyers.
5. Raj Express is the second leading newspaper after Dainik
Bhaskar.
6. No. of buyers in local level will be more as compare to
other adverting ways.
Raj Expess, Bhopal (M.P.)

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CONCLUSION
After studying and analyzing, the conclusion part includes
that Raj Express Bhopal Edition is the second largest
newspaper of central India.
This study has helped in gaining knowledge about the print
newspaper media advertising through Raj Express & making me
understand what are the ways of print media advertising, how
effective can be print media advertising as well as which is the
best way for a advertiser to advertise his product .
Raj Expess, Bhopal (M.P.)

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RECOMMENDATION
 Raj Express should concentrate on its circulation as circulation
plays a major role in print advertising.
 Raj Express should change their inside page paper quality as in
inside pages advertisement is not clear.
 Raj Express should also involve expert opinion in their
newspaper as it will increase its circulation.
 Raj Express should give targets to the agency & fix their
commission according to targets.
Raj Expess, Bhopal (M.P.)

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BIBLIOGRAPHY
1. Annual Report of Raj Express.
2. Employee suggestion.
Website:
 www.google.com
 http://www.davp.nic.in
 http://www.rajexpress.in
Raj Expess, Bhopal (M.P.)