It's an internal knowledge sharing session. The presentation is made by the colleague through internet research. Andrew Found is an IT recruitment agency. www.andrewfound.com

1. Sharing on
Digital Marketing
25.09.2019
By Gianna Ho

2. Definition of Digital Marketing
Digital marketing is the marketing of
products or services using digital
technologies, mainly on the Internet, but
also including mobile phones, display
advertising, and any other digital
medium.

4. Digital Marketing

5. Internet Marketing

6. Social Media Marketing

7. SEO – Search Engine Optimization
SEM – Search Engine Marketing

8. SEO vs SEM

10. How many Google Certifications In total
for digital marketing?
 Google Adwords / Google Ads (before Google AdWords was rebranded as
Google Ads)
Google Ads certification is a process by which Google recognizes marketers as experts
in online advertising.
 Google Analytics
The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency
in Google Analytics that is available to any individual who has passed the Google
Analytics assessment. ... You can take the assessment and earn the certification
through Academy for Ads, Google's online training program.
 Hub-spot Certification

11. Google AdWords / Google Ads
You can learn:
 Google Adwords Fundamentals
 PPC Advertising
 Search Advertising
 Display Advertising
 YouTube Advertising
 Mobile Advertising
 Shopping Advertising

12. How many exams involved in Google Ads ?

13. Google Partner
Beyond Google Ads, the Google Analytics exam is also
part of the Google Partner program, as well as some
newer certifications on mobile sites and digital sales.