Do you want to stand out from the crowd? Here are 30 Internet Marketing Certifications that can help you to establish your credibility & stand out from other marketers!

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30 Certifications Marketers Can Get to Boost Credibility
Do you offer consulting services or create info products? Or do you want a new job?
Have you ever stopped to ask yourself, why would anyone to hire me or learn about marketing from me?
Some customers need to see more than results – they want to see that you have had a formal education and
training in your area of expertise.
Being labeled as certified can help you get customers, sell products, and even get a new job.
What You Will Learn
So how do you get certified in marketing without spending four years in college or racking up a $50k in student
loans?
You get certified by recognized entities in the marketing industry!
In this post, you will learn.
What marketing certifications you can get online.
How to pass the exam in one or two tries even if you are not an expert in the topic.
Where to use your new certifications for optimal ROI.
Online Marketing Certifications
The following are online certifications you can gain to boost your credibility and reputation.
AMA Certified Professional Marketer
The American Marketing Association offers a Certified Professional Marketer program. To be eligible to take this
exam, you must have a bachelor’s degree and four years of professional marketing experience, or a master’s
degree and two years of professional marketing experience.
Once you have applied for this program, you will have 90 days to study the materials and pass the exam. The
costs for the certification are as follows.
Application Fee: $74 USD
Training Materials & Exam: $650 USD
Additional Training Materials & Practice Exams: $225 USD
Your certification lasts for three years, during which you must acquire 40 additional hours of continued education
in online marketing from online coursework, instructor-led classes, conferences, seminars, and research.
Bing Ads Certification

2. Bing offers search advertising training for Bing Ads Certification. It’s a free program for active Bing Ads users.
Simply study the training material they provide and take the exam.
Once you are certified, you will receive an official badge, placement in the Bing Ads Pro directory, and a
certificate.
Content Marketing Institute Online Training and Certification
Content Marketing Institute offers online training and certification for content marketers. Anyone can join, study the
training materials, and take the exam when it is most convenient.
The costs for certification are as follows.
Annual Subscription: $995 USD
Once you study the training materials and pass the exam, you will be certified. The certification never expires, and
you do not need to maintain your subscription unless you want to continue learning.
Copyblogger Certified Content Marketer
The Copyblogger Certified Content Marketer program is a part of the Copyblogger Authority membership. To apply
for the certification program, you must be an Authority member and pay for the certification training course.
The program is only offered a few times per year.
The costs for this certification are as follows.
Annual Authority Membership: $399 USD
Certification Program: $495 USD
Once you have completed the training course, you become certified by submitting samples of your content. These
samples are reviewed by Copyblogger. If approved, you will receive your certification, which never expires as long
as you maintain your Authority membership.

3. You also get the chance to be listed in the Certified Content Marketer directory on the Copyblogger website and
become eligible for master-level training on an invitation only basis.
DigitalMarketer Certified Content Marketing Specialist
The DigitalMarketer Certified Content Marketing Specialist program is available to everyone. It is comprised of six
modules of training, six quizzes, and one main exam.
The costs for this certification are as follows.
Course & Exam: $495 USD
You can retake the exam three times. If you don’t pass, you will need to re-take the course and take it again at no
additional charge. Once you pass, you will receive a badge and certificate, plus recognition as a Certified Content
Marketing Specialist.
DigitalMarketer also plans to offer seven additional certification programs for conversion optimization, customer
acquisition, email marketing, funnel creation, social media, user experience, and video marketing.
DMA Certifications
Direct Marketing Association offers several certifications for marketers. The main certification, the DMA Certified
Marketing Professional, covers all aspects of online marketing.
The specific topic certifications cover conversion optimization, internet marketing, mobile marketing, PPC, SEO,
social media, and web analytics.
The costs for this certification are as follows.
DMA Certified Marketing Professional: $2,899 USD (18 months)

4. Specific Topic Certifications: $1,699 USD (90 days)
You will have either 18 months or 90 days (depending on the certification you choose) to study the training
material and take the certification exam. Your certification is active for one year, after which you must demonstrate
that you’ve taken ten units of continued education through their website.
Google AdWords Certification
google-adwords-certification
Google offers certification exams for individuals to become AdWords certified. To become Google AdWords
certified, you must take the Google AdWords Fundamentals exam plus an additional exam on search, display,
shopping, or video advertising.
While Google recommends that you have hands-on experience using Google AdWords, it is not required. You can
review their study materials and take the exams for free. If you do not pass an exam, you can re-take it again in
seven days.
Google Analytics Certification
Google offers certification exams for individuals to become Analytics certified. To become Google Analytics
certified, you must take the Google Analytics exam.
While Google recommends that you have hands-on experience using Google Analytics, it is not required. You can
review their study materials and take the exam for free. If you do not pass, you can re-take it again in seven days.
HootSuite Certification

5. HootSuite offers a certification program for their product for social media managers and strategists. Anyone can
sign up for the HootSuite University, review the course materials, and take the exam.
The costs for this certification are as follows.
HootSuite University Membership & Exam: $21 USD per month
Once you pass the exam, your certification never expires. You will receive a badge and a listing in the HootSuite
Social Media Consultants directory.
HootSuite Advanced Social Media Strategy Certificate
In addition to their platform certification, HootSuite partners with Newhouse School at Syracuse University to offer
an Advanced Social Media Strategy Certificate. Anyone is eligible to take the course and exam to receive this
certification.
The costs for this certification are as follows.
Course Tuition: $2,200 USD
The course is comprised of fifteen lessons and assessments. The main difference between this and the HootSuite
certification is advanced level of training and independence from the HootSuite platform.
HubSpot Certifications

6. HubSpot offers several certifications. Everyone is eligible to take the HubSpot Inbound Marketing Certification
course and exam for free. This program will help students demonstrate knowledge of inbound marketing
practices, independent of their platform.
This certification is great for any online marketer as inbound marketing covers how to attract visitors, convert
leads, close customers and delight customers into promoters.
HubSpot customers can get the HubSpot Certification and Contextual Marketing Certification. Partners can get the
HubSpot Partners Certification, and developers can get the HubSpot Design Certification. While these courses
and exams are free, the platform starts at $200 per month (paid annually).
Marketing Management Certificate
If you ever wanted to take classes from an Ivy League school, then this is your chance. Harvard offers a
professional certificate in Marketing Management. To obtain this certificate, you must take four classes, all of
which you can take online.
While you won’t be a Harvard alumni, you will have received a great certificate from a respected name in
education.
The costs for this certification are as follows.
Application Fee: $50 USD
Four Courses: $8,800 USD
You must complete the four courses for this certificate within three years. There are no admission requirements to
get this certificate.
W3Schools Certifications

7. If you want to develop your skills in coding for the web, W3Schools offer several certifications that can help. These
come in handy for marketers that offer website design, WordPress consultation, or similar information products or
services.
W3Schools offer courses and exams for certification in HTML5, CSS, JavaScript, jQuery, PHP, and XML.
The costs for these certifications are as follows.
Cost Per Language: $95 USD
You can register and study for as long as you like, then take the exam up to two times per language. You can take
the exams alone or have a supervisor of your choosing proctor your exam.
Once you pass an exam, you will be W3Schools Certified in the language you chose as well as receive a badge
and certificate.
How to Pass Certification Exams

8. Many of the above-mentioned programs allow you to get your certification after studying their training and taking
an online exam. Most online exams are timed, but no one is watching you and how you get your answers unless it
is specified as a proctored exam.
While you can’t pass any online exam without some basic knowledge on the topic, you don’t have to be an expert
either.
Here are the keys to passing most of the online exams in one or two tries tops.
Review recommended training and educational content.
If you can take the exam more than once without any consequences, consider the first run a practice run.
Use ScreenFlow (or another screen recording program) to record your screen for later reference in case
you don’t pass the first time. This is for your reference only – do not share it.
If you are allowed to go back to previous answers, go through the exam and answer everything you know
off the top of your head as quickly as possible and return to other questions.
If there is no proctoring involved, keep text-based training materials (articles, slides, and transcripts) open
in another browser or download and open on your computer. CTRL+F any questions you need clarification
on using specific keywords.
If you don’t pass the first time, go through your recording and find the correct answers, or study them.
Once you feel confident, take the exam again.
If you follow these steps, you should be able to pass most of your certification exams, if not all of them, in one to
two tries and get your certifications.
How to Use Your Certifications

9. Once you gain certified status, you will want to make sure everyone knows it. Here are some ways to mention and
use your certifications to ensure you get recognition.
Note if there are any restrictions on creating badges for your certifications. Google, for example, doesn’t
give or allow you to create a Google Analytics Qualified Individual badge.
Incorporate certifications on your about me page on your website.
Display certifications on your information product or consulting services landing pages so people know they
would be learning from or working with a certified individual.
Place certifications in your website sidebar so people can find out you are certified from any page on your
website.
Include certifications in your author bios, forum profiles, and any other “about me” descriptions.
Add certifications to the Certifications section on your LinkedIn profile. Also place them in your profile
headline and summary.
Put the most important certifications (the ones likely to land you customers or a job) to your Twitter bio.
Include certifications in your resume if you are looking for a new job. Search for jobs that ask for people
with your certification for best results.
Use certifications to join social media groups and forums for certified professionals to grow your
professional network.
Effectively, if you are a HubSpot Certified Inbound Marketer, you want the world to know it. People looking for
someone to handle their inbound marketing will come to you over others without that certification.
In Conclusion
If you want to improve your skills, get listed with other qualified professionals in your industries, and get
recognized as an expert, online certification and training programs from well-known sources are your best bet.