The document provides a comprehensive overview of digital marketing, including its definition, importance, and components such as SEO, social media marketing, affiliate marketing, and email marketing. It outlines tools like Google Analytics and Google AdWords used in digital marketing and discusses educational qualifications required for entering the field. The document also features a case study of USP Studios, emphasizing its extensive reach and multilingual content.

1. DIGITAL
MARKETING

2. 01
Introduction
to
Digital
Marketing.
Why Digital
Marketing is
Important.
What does
Digital
Marketing
consists of.
Qualification
needed to get
into Digital
Marketing
02 03 04

3. 01.
Introduction
to Digital
Marketing

4. What is Digital
Marketing
Digital Marketing means using
digital channels, like search
engines, social media, email
etc, to promote product and
services

5. WHAT DO WE LEARN IN DIGITAL MARKETING?
Mobile Marketing
Affiliate Marketing
Google Anlaytics
Social Media Marketing
Google Adwords
SEO
Google Webmaster Tools
E- Marketing
Content Writing
Creating a Blog
Making Money Via Adsense
Whatsapp Marketing

6. Social Media Marketing (SMM)
Social media marketing (SMM) uses social media and social
networks—like Facebook, Twitter, and Instagram—to market products
and services, engage with existing customers, and reach new ones.
• Facebook Ads
• Instagram Ads
• LinkedIn Ads
• Twitter Ads
• Pinterest
• YouTube
• Tumblr

7. Google Adwords
Google Ads is a marketplace where companies pay to have their website ranked at
the top of a search results page, based on keywords.
We will learn about terms like Quality score, Maximum bid, bid
strategy, CTR, CPV
Google Keyword Planner, Keyword Search Tools

8. Search Engine Optimization
What is SEO?
It is the process of taking steps to help a website or piece of content rank higher on
Google.
SEO Strategies: White Hat Vs Black Hat
When it comes to SEO, going for quick wins is often referred to as “black hat SEO.”
Content
Google user is happy when they find the result that serves their needs in the best way
Keyword Research and Selection
Keyword research is done for several different reasons, but the two most important are to
rank on Google and create relevant content.

9. Google Analytics
Google Analytics is a free web analytics service that offers basic analytical tools and statistics used
for search engine optimization (SEO) and marketing. The performance of a website and
information about its visitors are monitored and analyzed using Google Analytics.
Google Analytics Metrics
1. Users
A user is defined as a unique or first-time visitor to a website.
2. Bounce rate
The number of visitors that only looked at one page. The Google Analytics servers received just a single request from each of these
visitors.
3. Sessions
This is the collection of visitor reactions that occur throughout a 30-minute period of activity.
4. Average Session Duration
The average amount of time that each visitor spends on the site.
5. Percentage of New Sessions
The proportion of website visitors who are making their first visit.
6. Pages Per Session
The maximum number of times a page is seen during a single session.
7. Goal Completions
How often a visitor performs a desired activity. Additionally, this is referred to as conversion.
8. Pageviews
The number of pages that have been visited.

10. Affiliate Marketing
Affiliate marketing is promoting other people’s products in
return for a small commission for each sale. You’ve probably
seen headings marked “affiliate link” or “sponsored post” on
many of the websites you visit; or maybe you’ve already
taken the first step and signed up for an affiliate network.

11. Google Webmaster Tools
Google Webmaster tools is Google's collection of Search
Engine Optimization (SEO) tools that help you manage your
site in Google Search results. Now categorized and housed
under Google Search Console, they provide you with the
data your organization needs to rank higher in search.
Google Search Console

12. Email Marketing
Creating Blog
Email marketing is a form of digital marketing that uses email to connect
with potential customers, raise brand awareness, build customer loyalty,
and promote marketing efforts.
In the realm of online marketing, email marketing is commonly considered
a low-cost but high-impact tool that can increase customer engagement and
drive sales. As a result, it is often a cornerstone of many digital marketing
strategies created today.
Blog definition: In simple terms, a blog is a regularly
updated website or web page, and can either be used
for personal use or to fulfill a business need.

13. Google Adsense
Google AdSense provides a way for
publishers to earn money from their online
content. AdSense works by matching ads to
your site based on your content and
visitors. The ads are created and paid for by
advertisers who want to promote their
products. Since these advertisers pay
different prices for different ads, the
amount you earn will vary.

14. Qualification required for Digital
Marketing
Most digital marketing courses require a bachelor's
degree in any field, though some may accept
diploma holders or those with work experience.
Some digital marketing programs may have
specific prerequisites, such as prior coursework in
marketing, statistics, or technology.

15. Case Study: USP Studios
Founded: 2013
Received: 100000000000 views (100 B)
Containing Videos: 30000+ Videos
Content: 32+ Languages