Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you will say when you find them. This course covers research, marketing planning, execution and most importantly how to grow your customer user base. See More: https://bit.ly/2UDYpVI

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App Marketing Strategy
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Without customers, your business does not exist. Marketing helps you understand your potential
user and focus your product on their …
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LEVEL 2 - CERTIFICATE
COURSE BADGE
COURSE CERTIFICATE
25NUMBER OF UNITS
0NUMBER OF QUIZZES
54 MINUTES
HOME CURRICULUM REVIEWS
Without customers, your business does not exist. Marketing helps you understand your potential
user
and focus your product on their needs. This course will help you organize a strategy of identifying
your
perfect user, nd ways to connect with them and what you will say when you nd them. This course
covers research, marketing planning, execution and most importantly how to grow your customer
user
base.
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to
complete the course, the answers will be in the form of written work in pdf or word. Students can
write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers
are submitted, the tutor will check and assess the work.
Certification
Edukite courses are free to study. To successfully complete a course you must submit all the
assignment of the course as part of the assessment. Upon successful completion of a course, you can
choose to make your achievement formal by obtaining your Certi cate at a cost of £49.
Having an Of cial Edukite Certi cation is a great way to celebrate and share your success. You can:
Add the certi cate to your CV or resume and brighten up your career
Show it to prove your success
Course Credit: Google
COURSE CURRICULUM

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Module: 01
1 Introduction to Marketing 00:02:00
2 Market Segmentation 00:02:00
3 Behavioral and Psychographic 00:03:00
4 Demographic and Geographic 00:01:00
5 Occasional and Cultural 00:01:00
Module: 02
6 Things to Remember When Segmenting 00:01:00
7 Introducing aBARKment 00:01:00
8 Market Segmentation and Personas 00:04:00
9 Personas for Understanding Your User 00:02:00
10 Choosing your Market Segment 00:01:00
Module: 03
11 Geoffrey Moore – Plausible Segmentation 00:03:00
12 Marketing Segmentation Wrap-up 00:01:00
13 4 levels of Market Competition 00:02:00
14 Generic and Budget Competition 00:01:00
15 Competition Wrap-up, What’s Important? 00:15:00

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Module: 04
16 How do you Identify your Competitors? 00:01:00
17 Advantages and Disadvantages 00:01:00
18 Competitive Analysis 00:02:00
19 Competitive Analysis Frameworks 00:03:00
Module: 05
21 Value Proposition 00:02:00
22 Value Proposition Framework 00:02:00
23 Final advice on Value proposition 00:02:00
24 Recap 00:01:00
Assessment
Submit Your Assignment 00:00:00
Certi cation 00:00:00
COURSE REVIEWS
4.7

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