Sharing on Social media with Ideaspace.org in Manila, Philippines 26 Jan 2015. Sharing with entreprenuers on how to effectively use Social media, LinkedIn, Facebook etc.

1. Harnessing the Power of Digital
& Social Media in Building your Startup
26 Jan 2015

2. About me

3. About Me
• Runs Kumeiti via Oncoffeemakers.com
• Head of Communication (GRO)
• Social Media Advisor SIRC@SCCCI
• Lecturer at Temasek Polytechnic
• Speaker at F&B/Digital Marketing events

4. Our Clients

5. What is Social Media?

6. Years to 50 million
38 Years

7. 13 Years
Years to 50 million

8. Years to 50 million
4 Years

9. Years to 50 million
3 Years

10. Facebook in 9 months = 100 million

11. •Technology speed up adoption rate
•Disruptive compared to previous platform
•Level of intimacy increased
Why?

12. Why social media?

14. At this moment –note this:
Social media is a platform
How YOU use it is THE key
To success

15. What do you want to disrupt to grow?

18. Using social media

20. •Social Capital
•Productivity
•Income
•Expenses
Generating Revenue

21. Word of mouth marketing - how effective is it in reality?

23. •Making Friends
•Networking
•Networking on social Media
•How LinkedIn can better this social capital
Social Capital

32. •50 000 additional new connections every few days
•Close to 4000 direct connections
•Close to 17 000 members in a group
•Ability to reach anyone with one message
Social Capital

34. Sales Volume X Customers X Freq of sales
Increasing sales by effectively marketing to existing
customers (channel)

37. 20 000 impression X 3 post X 30 days =
1.8 million impressions

38. •More connections on LinkedIn because of my network
•More members on LinkedIn group because of members
•1 button push to reach 20 000 people on Facebook
•1.8 million impressions using just mobile
Productivity

40. Market segmentation - developing targeted marketing
strategies based on your consumer behaviour

41. •Selling Coffee Machine on Facebook
•Peddling consultation on Facebook
•Clinching Training deal on Facebook
•But no post on Facebook about machine, consultation or
training
Revenue

46. •Finding a Niche (targeted content consumption).
•Skill Set + Right Industry = Unique Selling point =
competitive advantage
•Competitors find it difficult to compete on my ground
•Success brings on more deals and revenue
Revenue

48. •$1 million revenue is not $1 profit
•Revenue – expenses = how much you make
•Expenses goes down = profit goes up
•The lesser the expenses, the higher your profit
•Marketing is a big component in the expenses department
Expenses

51. •1.8 million impressions
•5 seconds = S$175
•10 minutes
•S$21 000

53. •261 clicks
•S$1/click
•S$261
•S$261 X 3 posts X 30 days
•=S$23 490

54. •Our Facebook get what is equivalent to 1.8 million
viewership
•Just for that exposure of 10 minutes, we saved S$21 000
•We get about 261 clicks per post, assuming it is about $1
per post, we would have saved S$23 490
•This are expenses we will need to pay if we are not on
social media
Expenses

56. Using social media - designing a social media marketing
approach that successfully sell your products and
outlets in the most profitable way

59. •Same type of social media platform
•Same frequency of posts
•Same angle of post, same genre of post
•1 difference: Higher engagement = giving what readers like
How to get more engagement?

60. •Setting up perimeters
•Tracking post popularity
•Repeating success and discarding non success
•Source and curate for successful post
How to get engaging post?

61. •Generate Revenue via
Social Capital
Productivity
Income
Expenses
•You can all these via
Tracking and measuring post
Giving readers what they want to read
Summary

62. Let’s Connect
sg.linkedin.com/in/ebenezerheng
© Kumeiti, 2015. All rights reserved.