National Coffee Movement is back for 2017 and we would like to invite you to join us on this day of fun and exploration. We will be expecting over 1000 participants for this year's movement and a footprint of over 10,000 impressions through social media sharing. This year, on Saturday 30 September 2017, National Coffee Movement is partnering ePrism Singapore, to bring to you the Kopi Sio! X Kampong Glam Augmented Reality Heritage Trail. The concept is simple. 1. Participants meet at the start point (Kampong Glam CC). 2. Participants will be issued with an Augmented Reality Heritage Trail Booklet and a list of coffee pit stops. 3. Participants will use this Heritage Trail Booklet to navigate 8 designated trail markers in the Kampong Glam district. 4. After visiting the 8 trail markers, participants will head back to Kampong Glam CC to end the trail. The catch? All participants will have to complete the trail with a cup of hot coffee in hand and must return to the end point with a cup of coffee that is still hot in order to complete the trail successfully.

1. © 2017 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . ePrism

2. WHAT IS
THE NATIONAL COFFEE MOVEMENT?
The National Coffee Movement is an ongoing campaign to
upsell the uniquely Singaporean ‘KOPI’ in the face of stiff
competition from espressos, lattes, americanos,
frappuccinos, macchiatos etc.
Our code is simple – KOPI FOR EVERYONE.
P.S.: This is a fun, non-political, non-violent campaign.
Please don’t heckle us, we are easily scared.
© 2017 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . ePrism

3. HOW ARE WE
GOING TO MOVE MORE KOPI?
We are looking for Café owners to join us in this campaign
to reach out to everyone in Singapore to say ‘KOPI’ when
ordering their coffee.
This year, participants will be embarking on an Augmented
Reality Heritage Trail around Historic Kampong Glam . . .
. . . While holding cups of Kopi Sio.
We are looking for café owners in the district to run this
crusade to fight for our national KOPI Identity!
I… AM…
KOPI!
© 2017 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . ePrism

4. National Coffee Day X ePrism Augmented Reality
LET’S MOVE SOME KOPI!
1. 1 day only event - 30 September 2017.
2. Participants will be embarking on an
Augmented Reality Heritage Trail around
Historic Kampong Glam, all while holding a cup
of Kopi Sio.
3. They will need refills. They will need Kopi Sio.
They will look for you. And they will find you.
4. SO HELP THEM OUT, BUT ONLY IF THEY SHOUT ‘KOPI’
WHEN MAKING THE ORDER.
Excuse me, dear
madam. May I
have a cup of
‘KOPI’ please?
Splendid!
© 2017 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . ePrism

5. National Coffee Day | 30 September 2017 Mileage
LET’S MOVE SOME KOPI!
• ESTIMATED PARTICIPANTS: 3,000
• ANTICIPATED REACH: 200,000!
• BECAUSE ONCOFFEEMAKERS ALREADY HAS OVER
300,000 FANS.
• Participating outlets’ e-vouchers will be listed
on ePrism’s App.
• PARTICIPATING OUTLETS ALSO GETS A SHOUTOUT
ON OCM’S MEDIA ASSETS WITH AN AVERAGE REACH
OF 3-10K PEOPLE.
© 2017 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . ePrism

6. National Coffee Day | Sponsors Value add
ENJOY the below benefits by joining NCM 2017!
• AR of your choice assets (UP: $599)
• 5 X E-Coupons (UP: $500)
• Co-marketing on OCM assets (UP: $1200/mth)
• Dedicated trail on SCG 2017** (UP: $3000)
• AR Advert on SCG 2017** (UP: $6000)
**Applicable for Title/Key Sponsor
© 2017 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . ePrism

7. LET’S MOVE SOME KOPI
PARTICIPATING OUTLET’S COMMITMENT
• TO PROVIDE FREE COFFEE on the event day to
visiting participants (1 cup per pax)| T&C APPLY
• ALLOW FREE MARKETING COLLATERALS FROM
NATIONAL COFFEE MOVEMENT+ ePrism TO BE
PLACED AT THE OUTLET I.E. BROCHURE, DECAL, OR
PULLUP BANNER (IF SPACE ALLOWS)
© 2017 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . ePrism

8. IF THAT HAS SPARKED YOUR INTEREST…
THEN LET’S MOVE SOME KOPI!
Join the movement at: http://www.nationalcoffeemovement.com
For more information, contact David at david@oncoffeemakers.com
© 2017 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . ePrism