The document discusses digital marketing, including its benefits, objectives, key components, and training. Digital marketing promotes brands through digital mediums like the internet. Its objectives are to reach the right audience, engage them, motivate action, ensure efficient spending, and maximize ROI. Key components include website design, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. SEO involves organic search engine results while PPC requires payment for clicks. Social media provides targeted traffic at low cost but takes more time. Email marketing is effective for reaching customers across devices and driving sales. Digital marketing training can enhance skills in these tactics.

1. Digital marketing
Digital marketing is the promotion of
brands and products through digital
mediums using internet.

2. Benefits of digital marketing
Puts the consumer in control
Provides convenience
Drives brand loyalty
Reduces the selling cycle
Builds your brand
It is measurable
It is cost effective

3. Digital marketing objective
• Most digital marketing strategies and
campaigns have 5 objectives:
1.Reach the right audience
2.Engage with your audience
3.Motivate your audience to take action
4.Ensure efficient spending on your campaign
5.Maximize return on investment (ROI)

4. Key components of digital marketing
Website design (user experience)
Search engine optimization (SEO)
Pay per click (PPC)
Social media marketing (SMM)
Email marketing
Let’s look more closely at some of these
key components.

5. SEO(Search Engine Optimization)
• Search engine optimization (SEO) is the process
of getting traffic from the “free,” “organic,” or
“natural” listings on search engines.
• All major search engines such as Google, Yahoo
and Bing have such results, where web pages and
other content such as videos or local listings are
shown and ranked based on what the search
engine considers most relevant to users. Payment
isn’t involved, as it is with paid search ads.

6. PPC(Pay Per Click)
Pay per click (PPC) is a type of sponsored
online advertising that is used on a wide
range of websites, including search engines,
where the advertiser only pays if a web user
clicks on their ad. Hence the title, 'pay per
click'.
Advertisers place bids on keywords or
phrases that they think their target audience
would type in a search field when they are
looking for specific goods or services.

7. Advantages of PPC
• Very fast
• Get targeted visitors within hours
• Can yield highly profitable results
• Time of the day
• Great testing platform and can be highly targeted
• Geographic area
• Keywords and phrases
• Immediate feedback

8. Disadvantages of PPC
• No guarantees
• Heavy competition
• You pay regardless of any sales
• Restricted to text and image ads
• Traffic stops when you stop paying

9. Social Media Marketing
• Social media is a medium or instrument for
communication, like a newspaper or a radio.
• Social media = a social instrument of
communication.
• Social media marketing is the promotion of your
brands and products through various social
media platforms like
facebook,linkedin,youtube,twitter etc.

10. Advantages of social media marketing
• Targeted traffic
• High return on investment(ROI)
• Does not require specialization or high
technical skills
• Cost effective
• Ability to go viral through high visibility

11. Disadvantages of social media
marketing
• More time consuming compared to SEO and
PPC
• No short term ROI
• Everything is public
• Ineffective use=brand credibility loss

12. Email marketing
• E-mail marketing one of the traditional forms
of marketing but it plays the key role in digital
marketing. It is use in various different ways to
building up the brand, creating awareness,
generating leads, gaining customer loyalty,
advertising, promotional events, etc.

13. Why Email marketing works
1.Email is an easy way to reach mobile
customers
2.More effective than social media
3.The effects are easily measured
4.Thats an effective way to keep customers
informed
5.Email coupons drive online and in-store
sales
6.It’s easy to customize and integrate into
other marketing tactics
7.Easy to use

14. Digital marketing training
If you want to enhance your knowledge of
digital marketing then join Victorious Digital and
get trained in digital marketing from well-
qualified trainers.For further details visit the
website at https://victoriousdigital.in/