National Coffee Movement together with Kopi Pass is inviting cafes and coffee lovers to celebrate National Coffee Day 2016

1. © 20156THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . kopipass

2. WHAT IS
THE NATIONAL COFFEE MOVEMENT?
The National Coffee Movement is an ongoing campaign to
upsell the uniquely Singaporean ‘KOPI’ in the face of stiff
competition from espressos, lattes, americanos,
frappuccinos, macchiatos etc.
Our code is simple – KOPI FOR EVERYONE.
P.S.: This is a fun, non-political, non-violent campaign.
Please don’t heckle us, we are easily scared.
© 20156THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . kopipass

3. HOW ARE WE
GOING TO MOVE MORE KOPI?
We are looking for Café owners to join us in this campaign
to reach out to everyone in Singapore to say ‘KOPI’ when
ordering their coffee.
We have room for 30 café owners (40 if boleh] to run this
crusade to fight for our national KOPI Identity!
I… AM…
KOPI!
© 20156THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . kopipass

4. National Coffee Day | Kopi Pass
LET’S MOVE SOME KOPI!
1. 60 days EVENT (Start on 29 September 2016)
2. CUSTOMER to purchase Kopi Pass.
3. THE Kopi Pass Entitles customer to $1 Kopi at 30
cafes
4. ONLY IF THEY SHOUT ‘KOPI’ WHEN MAKING THE
ORDER.
Excuse me, dear
madam. May I
have a cup of
‘KOPI’ please?
Splendid!
© 20156THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . kopipass

5. National Coffee Day | 29 September 2016
LET’S MOVE SOME KOPI!
• ESTIMATED PARTICIPANTS: 3,000
• 3,000 KOPI PASS CAFÉ’S LOGO
• ANTICIPATED REACH: 200,000!
• BECAUSE ONCOFFEEMAKERS ALREADY HAS OVER
300,000 FANS.
• PARTICIPATING OUTLETS ALSO GETS A SHOUTOUT
ON OCM’S MEDIA ASSETS WITH AN AVERAGE REACH
OF 3-10K PEOPLE.
© 20156THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . kopipass

6. LET’S MOVE SOME KOPI
PARTICIPATING OUTLET’S COMMITMENT
• TO PROVIDE 3000 FREE COFFEE | T&C APPLY
• ALLOW FREE MARKETING COLLATERALS FROM
NATIONAL COFFEE MOVEMENT+ KOPI PASS TO BE
PLACED AT THE OUTLET I.E. BROCHURE, DECAL, OR
PULLUP BANNER (IF SPACE ALLOWS)
© 20156THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . kopipass

7. IF THAT HAS SPARKED YOUR INTEREST…
THEN LET’S MOVE SOME KOPI!
Join the movement at: http://www.nationalcoffeemovement.com
© 20156THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . kopipass