Jochen Mundinger, Chairman, routeRANK Ltd Tourism Professional Meeting TpM December 2nd, 2016 http://etourism-monitor.ch/tpm

1. The future is bright – and multimodal
Tourism Professional Meeting
December 2nd, 2016
Jochen Mundinger, Chairman, routeRANK Ltd
routeRANK Ltd / Innovation Park EPFL / CH-1015 Lausanne
Web: business.routerank.com / Email: mundinger@routerank.com

2. Mobility in tourism
Fundamental

3. Rapidly changing modes
Sharing
Pooling
Electric
Autonomous

4. Digitalization
New tools and platforms
Using potential within existing network
By intelligently combining modes
Different from adding modes
New modes also show in tools and platforms

5. Customer needs
Evolving with this evolution
Revolution?

6. Future mobility
More and more complex
Combined
Flexible
Personalize

7. Multimodal
Door-to-Door
Multimodal
Multiple priorities

8. History
Before
Future

9. Examples
Lake Geneva Region
Paléo Festival
Val de Bagnes
TCS
Canton Valais

10. Recap
Technical/type
Personalization
Business case?

11. Motivation: Customer
Customer service
Getting there
Getting around

12. Motivation: Traffic
Smart, combined, sustainable
Traffic situation
Congestion
Parking
Quality of life

13. Motivation: Positioning of offering
Own transport offering
Own businesses
Preferred partners

14. Motivation: Additional monetization
Other partners
Advertising

15. Motivation: Portal
Attraction
SEO

16. Motivation: Analysis
Better understanding
Improve offering
Identify transport gaps and improvements

17. Business case
Customer service
Local traffic
Positioning of offering
Additional monetization
Portal
Analysis

18. First steps
Try
Check what’s there locally
Personalized Widget
Personalized Planner

19. Further discussion
Catch me later in the day
mundinger@routerank.com
Or contact me on LinkedIn

20. The future is bright – and multimodal
Tourism Professional Meeting
December 2nd, 2016
Jochen Mundinger, Chairman, routeRANK Ltd
routeRANK Ltd / Innovation Park EPFL / CH-1015 Lausanne
Web: business.routerank.com / Email: mundinger@routerank.com