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The future is bright – and multimodal
Tourism Professional Meeting
December 2nd, 2016
Jochen Mundinger, Chairman, routeRANK Ltd
routeRANK Ltd / Innovation Park EPFL / CH-1015 Lausanne
Web: business.routerank.com / Email: mundinger@routerank.com
Mobility in tourism
Fundamental
Rapidly changing modes
Sharing
Pooling
Electric
Autonomous
Digitalization
New tools and platforms
Using potential within existing network
By intelligently combining modes
Different from adding modes
New modes also show in tools and platforms
Customer needs
Evolving with this evolution
Revolution?
Future mobility
More and more complex
Combined
Flexible
Personalize
Multimodal
Door-to-Door
Multimodal
Multiple priorities
History
Before
Future
Examples
Lake Geneva Region
Paléo Festival
Val de Bagnes
TCS
Canton Valais
Recap
Technical/type
Personalization
Business case?
Motivation: Customer
Customer service
Getting there
Getting around
Motivation: Traffic
Smart, combined, sustainable
Traffic situation
Congestion
Parking
Quality of life
Motivation: Positioning of offering
Own transport offering
Own businesses
Preferred partners
Motivation: Additional monetization
Other partners
Advertising
Motivation: Portal
Attraction
SEO
Motivation: Analysis
Better understanding
Improve offering
Identify transport gaps and improvements
Business case
Customer service
Local traffic
Positioning of offering
Additional monetization
Portal
Analysis
First steps
Try
Check what’s there locally
Personalized Widget
Personalized Planner
Further discussion
Catch me later in the day
mundinger@routerank.com
Or contact me on LinkedIn
The future is bright – and multimodal
Tourism Professional Meeting
December 2nd, 2016
Jochen Mundinger, Chairman, routeRANK Ltd
routeRANK Ltd / Innovation Park EPFL / CH-1015 Lausanne
Web: business.routerank.com / Email: mundinger@routerank.com

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