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If you think it’s expensive to hire a 
professional to do the job, wait until 
you hire an amateur. 
Red 
Adair, 
American 
Oil 
Firefighter
1980 (Gick & Holyoak) 
10% Solved the Problem 
30% Solved with the Reminder 
75% Solved with a Hint 
Hint: In solving problem, you may find 
that one of the stories you’ve read 
before will give you a hint.
1987 (Beveridge & Parkins) 
Subjects were told to summarize 
Diagrams were used. 
A general principle was provided 
Principle:" 
If you need a large force to accomplish some purpose, but 
are prevented from applying such a force directly, many 
smaller forces applied simultaneously from different 
directions may work just as well.
At this point you’re 
thinking, surely the 
stats got better. 
But they didn’t.
Only when people were 
challenged to 
summarize several 
stories were they able 
to turn them into 
applicable lessons.
We think concretely. 
To transfer lessons, " 
we need to think 
abstractly. 
We don’t do that much.
This is why we don’t 
often apply known 
solutions. 
This is why we ignore 
best practices.
This is why you 
should share 
everything 
you know 
with everyone 
you know
This is why you 
should share 
everything 
you know 
with everyone 
you know 
And start a blog.
Chris Lema 
Twitter: @chrislema 
Blog: chrislema.com 
CTO & Chief Strategist 
Crowd Favorite

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Share Everything with Everyone

  • 1.
  • 2.
  • 3. If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur. Red Adair, American Oil Firefighter
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. 1980 (Gick & Holyoak) 10% Solved the Problem 30% Solved with the Reminder 75% Solved with a Hint Hint: In solving problem, you may find that one of the stories you’ve read before will give you a hint.
  • 13. 1987 (Beveridge & Parkins) Subjects were told to summarize Diagrams were used. A general principle was provided Principle:" If you need a large force to accomplish some purpose, but are prevented from applying such a force directly, many smaller forces applied simultaneously from different directions may work just as well.
  • 14. At this point you’re thinking, surely the stats got better. But they didn’t.
  • 15. Only when people were challenged to summarize several stories were they able to turn them into applicable lessons.
  • 16. We think concretely. To transfer lessons, " we need to think abstractly. We don’t do that much.
  • 17. This is why we don’t often apply known solutions. This is why we ignore best practices.
  • 18. This is why you should share everything you know with everyone you know
  • 19. This is why you should share everything you know with everyone you know And start a blog.
  • 20. Chris Lema Twitter: @chrislema Blog: chrislema.com CTO & Chief Strategist Crowd Favorite

Editor's Notes

  1. An oil well in Saudi Arabia exploded and caught fire. The result was a blazing inferno that consumed an enormous quantity of oil each day. After initial efforts to extinguish it failed, famed firefighter Red Adair was called in. Red knew that the fire could be put out if a huge amount of fire retardant foam could be dumped on the base of the well. There was enough foam available at the site to do the job. However, there was no hose large enough to put all the foam on the fire fast enough. The small hoses that were available could not shoot the foam quickly enough to do any good. It looked like there would have to be a costly delay before a serious attempt could be made. However, Red Adair knew just what to do. He stationed men in a circle all around the fire, with all of the available small hoses. When everyone was ready, all of the hoses were opened up and foam was directed at the fire from all directions. In this way a large amount of foam quickly struck the source of the fire. The blaze was extinguished, and the Saudis were satisfied that Red had earned his three million dollar fee.
  2. Suppose you are a doctor faced with a patient who has a malignant tumor in his stomach. It is impossible to operate on the patient, but unless the tumor is destroyed the patient will die. There is a kind of ray that can be used to destroy the tumor. If the rays reach it all at once at a sufficiently high intensity, the tumor will be destroyed. Unfortunately, at this intensity the healthy tissue the rays pass through on the way to the tumor will also be destroyed. At lower intensities the rays are harmless to healthy tissue, but they will not affect the tumor, either. What type of procedure might be used to destroy the tumor with the rays and at the same time avoid destroying the healthy tissue?