Shardul Mehta is an entrepreneurial digital product management leader with 17 years of experience developing and launching digital products. He is passionate about delivering world-class customer experiences through lean product development processes. Mehta champions innovation through new product development, startup formation and acceleration, and nurturing intrapreneurship within organizations.

1. Shardul Mehta
Entrepreneurial Digital Product Management Leader
• 17 years developing and launching digital products and services
• Repeated start-up success, built teams from the ground up
• Champion of lean product development processes
• Passionate advocate for delivering world class customer experiences
• “Change agent” leadership, forward thinking concepts and strategies

2. Value to Organization Product Management Leader
SHARDUL MEHTA
Product Management & Product Marketing Innovation  Leadership
• Energetic evangelist, thought leader and team builder
• Strategic thinker adept at executing tactically
• Proven ability to lead, innovate and launch software products that
delight customers and drive business results
• Customer-driven development focus to maximize product/market fit
• Have launched numerous game changing products
• Results-oriented with an entrepreneurial
“get it done” attitude Leadership
Product
Management
Innovation
& Product
Marketing
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3. Product Management Product Management Leader
SHARDUL MEHTA
Planning Development  Product Marketing  Launch
• Customer Discovery & Research
• Market & Competitive Research
• Product Roadmaps
• Product Definition
• Product Development
• Go-to-Market Planning
Leadership
• Positioning & Messaging
• Sales Readiness & Enablement
Product
• Commercialization Management
Innovation
& Product
• Product Portfolio Management Marketing
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4. Customer Research Product Management
SHARDUL MEHTA
Target Segments Customer Discovery  Buyer Personas
• Identify target customer segments and early adopters
• Garner customer feedback and define new feature sets
• Customer interviews, surveys and focus groups
• Usability studies
• Profile buyer personas and the buying process
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5. Market & Competitive Research Product Management
SHARDUL MEHTA
Market trends Competitive Positioning  Identify Opportunities
• Industry research and analysis, market size and growth trends
• Qualitative and quantitative analysis
• SWOT analysis
• Channel research and analysis
• Define positioning across various vertical markets
• Market definition
• Identify competitive feature gaps
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6. Product Development Product Management
SHARDUL MEHTA
Product Definition UX Design  Agile
• New product development processes (NPD)
• Product requirements and market requirements (PRDs/MRDs)
• Use cases, user scenarios and user profiles
• User experience design and
usability
• Iterative and rapid design
and development
• SDLC and agile (SCRUM)
• User stories
• Features prioritization and
product backlog
• Release management
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7. Product Marketing Product Management
SHARDUL MEHTA
Market Launch Sales Readiness & Enablement  Commercialization
• Buyer personas and unique value propositions
• Go-to-market planning
• Market positioning
• Unified messaging that highlights unique selling propositions
• Product fact sheets
• Product demonstrations
• Competitive briefs
• Program effectiveness
• Event planning and readiness
• Win/Loss analysis
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8. Product Portfolio Management Product Management
SHARDUL MEHTA
Alignment Portfolio Balance  Value Maximization
• Product investment alignment against strategic business priorities
• Product investment mix: new vs. existing products
• Portfolio balance via risk vs. reward, short-term vs. long-term, across
markets, business arenas, technologies, etc.
• Resource allocation optimization against key business objectives
• Pipeline resource balance against resource availability
• Organizational structure and governance models
• Stage-Gate and product go/kill
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9. Leadership Product Management Leader
SHARDUL MEHTA
Planning Execution  People Communication
• Vision Creation and Articulation
• Results Focused Strategic Planning
• Goal Oriented Execution
• Customer Advocacy
• Thought Leadership
• Change Agent
Leadership
• Lead-By-Example
• Communication At All Levels
Product
• Focus on Always Learning Management
Innovation
& Product
Marketing
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10. Strategic Planning Leadership
SHARDUL MEHTA
Business Planning Product Strategy  Resource Allocation Performance Optimization
• Oriented toward developing a vision of the future
• Business case analysis
• Business plan creation
• Establish product strategy, key objectives and
R&D roadmap
• Build-buy-partner
• Go-to-market strategy, launch goals, and development milestones
• Organize resources – people, financial, partners
• Measure progress and results
• Internalize lessons learned for improved
performance
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11. Tactical Execution Leadership
SHARDUL MEHTA
Action Plans Project Management  Communication
• Goal-oriented execution of strategic plans
• Identify critical milestones in achievement of goals
• Measurement of weekly and milestone progress
• Manage risk and establish mitigations and contingencies
• Ensure tactical activities aligned to long-term objectives
• Team leadership and executive level
communication
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12. People Management Leadership
SHARDUL MEHTA
Team Building Empowerment  People Development  Drive Results
• Recruit and train direct reports
• Guide, mentor, coach team members to maximize their own potential
• Empower with responsibility and accountability
• Clearly articulate performance goals and expectations
• Active feedback and engagement
• Recognize and reward great work
• Say thank you. A lot. Then say it again
• Lead teams to maximize performance and
achieve results
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13. Presentation & Communication Leadership
SHARDUL MEHTA
Executive & Cross-Organizational Relationship Building  Passionate & Rational
• Communication based on:
- Knowledge – research, analysis, experience
- Passion – energetic, persuasive
- “We are one team” – consensus building, buy-in, team approach
- Desire to win – “get it done” attitude, goal-oriented, results-focused
• Executive level presentations and communications
• Stakeholder and team communications
• Relationship building and cross-organizational buy-in
• Thought leadership via in-person, email,
presentations, blogs and social media channels
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14. Innovation Product Management Leader
SHARDUL MEHTA
New Product Innovation Startup Formation & Acceleration  Intrapreneurship
• Entrepreneur and intrapreneur
• Self-starter
• Creative, innovative, futuristic
• Passionate
• Dissatisfied with the status quo
• Persistent
Leadership
• Open-minded, flexible, adaptable
• Extreme focus and big energy
Product
• Focus on learning Management
Innovation
& Product
Marketing
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15. Startup Formation Innovation
SHARDUL MEHTA
Startup Vision Lean Startup  Customer Validation
• Ideation, conceptualization
• Vision formation
• Customer discovery and validation
• Concept development and testing
• Identify early adopters
• Minimal Viable Product (MVP) and problem/solution fit
• Prototyping and pilot market
• Validated learning
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16. Startup Acceleration Innovation
SHARDUL MEHTA
Business Modeling Product/Market Fit  Scale & Optimization
• Business Model Canvas, Lean Canvas
• Financial modeling: pricing and revenue, cost drivers and levers
• Early adopter retention and beach-head establishment
• Agile development and continuous deployment
• Features pipeline management
• Planning for scale and optimization
• Continued focus on validated learning
• Get paid!
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17. Intrapreneurship Innovation
SHARDUL MEHTA
Strategic Alignment of Idea Incubation  Organizational Navigation
• Idea fit with triangle of needs: customer’s, company’s and
intrapreneur’s
• Organizational navigation to attract supporters and build consensus
• Recruit and maintain sponsors
• Attract, recruit and build a high-performing team
• Milestone and stage-based based business
planning
• “Pre-selling”
• Scaling to structured development process
• Organizational operationalization
• Tolerance for risks, mistakes and failures
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18. Summary Product Management Leader
SHARDUL MEHTA
Product Management & Product Marketing Innovation  Leadership
• Personal Leadership Philosophies and Principles:
- Build solutions that solve real problems for customers. Deliver an unforgettable
experience, and the profits will follow.
- Lead by example, with vision, purpose, passion and perseverance. Before you can
command others, you must be in command of yourself.
- Integrity inspires trust – honesty, sincerity, candor in all actions.
- Invest in people: hire the best, trust them as experts in their domains, empower
them to do their best, identify their strengths, help them maximize their
potential, and thank them relentlessly.
- Do things right, plan ahead, be flexible.
Contact me:
shardulmehta@hotmail.com Twitter: @shardulmehta
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