LED TV MARKET SURVEY OF T- SERIES : MARKET RESEARCHOF LED TV IN DEMAND, SCREEN SIZES AND IT’S COMPETITORS

1. Amity Business School
SUMMER INTERNSHIP
LED TV MARKET SURVEY OF T-SERIES
: MARKET RESEARCH
OF LED TV IN DEMAND, SCREEN
SIZES AND IT’S COMPETITORS
SUBMITTED BY :
AMIT PATWARI
(A0102213228)
© 2006 Prentice Hall, Inc. 5 – 1 1

2. Amity Business School
Company Profile
• Super Cassettes Industries Limited is the largest producer & publisher
of music and videos in india under world famous trade mark T-Series.
• T-Series founded in 1982 by Shri Gulshan kumar, a visionary started
with Audio cassettes has today emerged a multi-faceted group,
undisputed leader in music industry and now run by his son Mr.
Bhushan Kumar, which entered into film production in 2001
• Product range of the company consist of more then fifty models of
elegant and world class LED/ LCD, CTV, DVD players, home theater
system semi automatic machine, coolers, fan, induction cookers etc
• This mantra – ‘Technology at affordable prices’ is always visible in
constant up-growth of T-Series.
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RESEARCH METHODOLOGY
Research Design:
• Descriptive Research
• Interview with Retailers And Customers through
Questionnaire consisting of 12 questions.
Sample Size
No of retailers : 20
No of customers : 50
SAMPLING TECHNIQUE
• Convenient Sampling (Non- probababilistic Sampling)
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Objectives of the Research
• To have an overview of T-Series.
• To know that to what level customers are enjoying and aware of T-Series tv
offered by the company .
• Figure out the basic requirements about the tastes and preferences of the
consumer while purchasing a new television from the retailers..
• To understand its competitors in business.
• What further improvement can be done in future in this area so as to get
brand awareness .
• The main objective how to increase the reputation of T-Series brand in the
market.
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DATA ANALYSIS AND INTERPRETATION
From Customers
Awareness about Videocon ,
Samsung , Sony , LG and T-Series
by Customers?
Which purchase pattern is
followed at your place?
40
35
30
25
20
15
10
5
0
telivision ads print media
ads
Hoardings oters
Videocon
LG
Samsung
Sony
T-Series
Individual
Purchase pattern of consumers
22%
78% family
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Where you prefer buying consumer
durables
You prefer to buy from the same as
you have mentioned in above que.
Because of following reasons
30%
10%
50%
10%
Sales
Co. Shoppee
Showroom
Exhibitions
On-Line
Sales
24%
18%
26%
12%
20%
Attractive Price
Service
Demonstrations
Offers
Convenience
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Up to how much money are
you willing to spend on a t.v at
this time?
Do you prefer any financial scheme
to purchase consumer durable?
30
25
20
15
10
5
0
Series 1
Series 1
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8. Amity Business School
Interpretation from Retailer
Which brand is most asked by
customers?
Which other brands of LED
do you place in the category
similar to T-series?
35%
30%
25%
20%
15%
10%
5%
0%
BRANDS
Column1
Sales
20%
20%
20%
30%
10%
SHARP
HAIER
CROMA
SANSUI
ADC
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Does the customer seek your option
while purchasing LED TV?
If he/she comes up with some brand
name already in their mind, does it
change after seeing various other
brands in display?
9
8
7
6
5
4
3
2
1
0
Series 1
YES NO SOMETIMES
Series 1
Sales
30%
20%
50%
YES
NO
SOMETIMES
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10. Amity Business School
Does the warranty period
factor change the customers
mind?
How important are the following
factors to the customers when they
are looking to purchase LED TV?
60%
30%
10%
Sales
YES
NO
SOMETIMES
16
14
12
10
8
6
4
2
0
VERY IMPOIMRTPAONRTOTAT NIMTPORTANT
BRAND IMAGE
PRICE
AFTER SALES
SUPPORT
WARRANTY
FEATURES
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11. Amity Business School
Swot Analysis
Strength
• Insfrastructure availability
• The company has a strong
goodwill in the market
• Ability to take advantage of
economies of scale
• Simple distribution network
which saves the cost and there is
unambiguity
Weakness
• Cheap brand image.
• Weak advertisements and
promotions
• The retailers and customers are
not fully satisfied with the
quality and packaging of the
product
• No exclusive show rooms.
• No proper approach of target
customer.
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opportunities
• Serving additional customers
groups and expanding into new
product segment
• Ability to grow rapidly because
of sharp rise in demand
• There is scope in the unexplored
rural markets and untapped
remote areas
• Expanding the product line
• Price has come down; now more
and more people are going for
it.
Threats
• Likely entry of potential
competitors
• well established distribution
network of other companies
• Entrance of global competitor
like china.
• Brand loyalty is more of
samsung &other company.
• Competitor has a new
innovative substitute product or
service.
• Brand reputation is not good.
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13. Amity Business School
RECOMMENDATIONS AND SUGGESTIONS
1.Collect detailed feedback from the distributors about the sales and the
nature of problem that are faced by them while selling the product of
the company to the consumer
2.The company T-series needs to put more efforts in branding their
products in the market. Print advertisement are not sufficient
3.Display share should be increased . As it also believes that “JO
DIKHTA HAI WO BIKTA HAI”. The training to in shop
demonstration should be given at frequent time interval and feedback
should be considered positively.
4. T-Series should improve it’s after sale service because its hits badly T-Series
market share in Noida region.
5. The marketing managers should make better relations with dealers.
6. Customer considers quality as their first preference, so the company
should give more stress on this.
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14. Amity Business School
THANK YOU
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