The factors which motivate dealers to enhance sale of different products. Weather it is financial of non financial factor.

1. “DEALERS
SATISFACTION SURVEY
OF WHIRLPOOL
PRODUCT IN GUJRAT
STATE”
Jay B. Limbachiya
10MBA020
107150592053
at
1

2. AGENDA
 Objectives of the Study
 Introduction of home appliance industry and companies.
 Corporate profile of company
 Research Methodology
 Questionnaire Analysis and Interpretation
 Findings
 Suggestions
 Limitation
 Conclusion
 Bibliography
2

3. OBJECTIVES OF THE STUDY
 Theoretical knowledge with exposure to the working
environment of an organization..
 Identify the current position of the company and it’s
products .
 To Understanding strategies that home appliance
companies adopt.
 To understand the actual working conditions of the staff
members of Whirlpool of India Ltd
 Identified which are the factor that affect the whirlpool
products and company To identify if non-financial factors
have any effect on job satisfaction.
 Market survey with the help of Questionnaire Analysis
and its Interpretation
3

4. Introduction of home
appliance industry and
companies.
4

5.  After the liberalization, foreign players came into the
Indian market of consumer durable is in much competition
 With the increase in income levels, easy availability of
finance, increase in consumer awareness, and introduction
of new models, the demand for consumer durables has
increased significantly.
 Indian organizations:- Videocon, Voltas, Godrej, Blue star,
Kenstar etc.
 International companies also that deal in domestic
appliances. Some of these home appliances manufacturers
are Samsung, LG, IFB, Whirlpool, and Kenmore etc.
5

6. 6

7. HISTORY (1911 100 2011)
 100 years creating of happier homes. The Magical
journey of Whirlpool”
 Lau Upton 1st washing machine
 1st automatic washing machine was launched in
1948 under the whirlpool brand
 Whirlpool miracle kitchen 1957
 1987 joint venture with TVS whirlpool, the entity
whirlpool of India was born in 1996.
 6th sense technology 2010
7

8. PRODUCTS
Air-conditioner
 Refrigerator
 Washing Machine
 Microwave oven
 Water Purifier
Accessories
8

9. RESEARCH
METHODOLOGY
Sources of Data
Primary Data:-
In my survey I had fill up the questionnaire at the Dealers
showroom and whirlpool Shoppe in the Gujarat State as specially
the Major cities like Ahmedabad, Surat, Baroda, Rajkot,
Himmatnagar and Navasari etc.
Secondary Data
Company websites
Journals
Annual reports.
Brushers
Other home appliance company’s sites.
9

10. DATA COLLECTION
SAMPLE DESIGN
SAMPLING UNIT : MY TARGET SEGMENT IS
ALL DEALERS OF
WHIRLPOOL PRODUCT IN
GUJARAT STATE
SAMPLE SIZE : 50 DEALERS
RESEARCH AREA : GUJARAT STATE AS
SPECIALLY THE MAJOR
CITIES .
SAMPLING PROCEDURE : CONVENIENT (NON
RANDOM) SAMPLING
DURATION : 6 WEEKS (APPROX.) 10

11. QUESTIONNAIRE
DATA ANALYSIS AND
INTERPRETATION
11

12. Q1) YOU ARE DEALING WITH THE WHIRLPOOL
BRAND FROM?
12
 Strong Relationship
 Brand Image
 Margin

13. Q2) WHICH PRODUCTS OF WHIRLPOOL ARE YOU
DEALING?
 Market leader in Refrigerator
 Best Quality in Washing Machine
 6th Sense Technology
13
50
30
10
20
10
0
10
20
30
40
50
60
Refrigerator Washing
machine
Ac MICROWAVE WATER
PURIFIER
Whirlpool Products

14. Q3) IN WHICH SEASON THE SELLING OF PRODUCTS
IS MORE?
14
 April-June for Refrigerator and Air conditioner
because of summer
 July-Sep. Washing Machine because of Monsoon
 Average sales for other products

15. Q4) WHICH FACTOR ENABLES YOU TO BE THE
DEALER OF
WHIRLPOOL PRODUCTS?
 Healthy Margin
 Good schemes like gift of Reebok watch & V.I.P strolly bag
 Promotional activities like road shows & EK JODI KAPDA
15

16. Q5) ARE YOU SATISFIED WITH THE DISTRIBUTION
SYSTEM OF WHIRLPOOL?
 Ordered Quantity Supplied in time
 20% Dissatisfaction is because of Less transportation
facility in small towns
16
0
5
10
15
20
25
Satisfied Somewhat
satisfied
Somewhat
dissatisfied
Dissatisfied
15
25
10
0
Distribution System

17. Q6) ARE YOU SATISFIED WITH THE CREDIT
FACILITIES PROVIDED BY THE COMPANY?
 Maximum customer are dealing with whirlpool since
long time so according to sales of dealers whirlpool is
providing credit facility to their dealers.
 Proportionate to Sale
17
0
5
10
15
20
25
Satisfied Somewhat
satisfied
Somewhat
dissatisfied
Dissatisfied
5
25
10 10
Credit Facility

18. Q7) WHAT DO YOU FEEL ABOUT THE PRICE OF
WHIRLPOOL PRODUCTS?
 Highest Price in Home appliances
 More direct cost
 High Quality
18
20
15 15
0
0
5
10
15
20
25
Very High High Average Low
Price

19. Q8) MEDIA PLAYS AN IMPORTANT ROLE OF
MAKING THE AWARENESS OF THE PRODUCT. WHAT
DO YOU THINK?
 Television covers maximum no. of people
 In big cities Hoardings plays major role now a days
 More than 1 Lakh fans on Facebook and Twitter
19
25
10
5
0
10
0
5
10
15
20
25
30
Television News paper Internet Magazine Hording
Media

20. Q9) WHAT DO YOU FEEL ABOUT AFTER SALES
SERVICE GIVEN BY WHIRLPOOL?
 Average satisfaction
 after sales service handle by franchise
 Whirlpool should provide more concentration 20
10
20
10 10
0
5
10
15
20
25
Highly Satisfied Satisfied Dissatisfied Highly Dissatisfied
After Sale Services

21. Q10) WHAT ARE THE FACTORS THAT YOU EXPECT
FROM WHIRLPOOL?
 Schemes attracts more customers
 Credit facility requires so that dealers can order in big
quantity
 Sales follow up to provide in time services to customer
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22. FINDINGS
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Whirlpool has a good brand Image
amongst market and people have trust on
whirlpool products.
Work culture of Whirlpool is too good
and it was really pleasure to work in an
organisation like whirlpool.
Maximum dealers are satisfied with
Whirlpool’s sales executives and they have
created good relationship with dealers

23.  In supply chain distribution problems like
damages problem while products are transported
from warehouse to dealers warehouse.
 Needs of human recourse department for better
recruitment of employees and for training purpose
specially.
 Marketing department needs to do more
Advertisement especially in big cities.
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24. LIMITATIONS OF STUDY
By analyzing and interpreting the small sample I have
projected the result for the whole population. But there is
always going to be some limitation to sample as compare to
whole population.
Finding of the study based on the assumption that the
respondents has given correct information.
There is a time constraint to complete a study
The results of the survey are purely based on respondent’s
view which may be biased.
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25. RECOMMENDATION
As India is growing country and people are look for better
thing in their budget. People are taking whirlpool as a Quality
brand and not as a economy brand so Whirlpool need to
focus on good price strategy.
People are more attracted towards the activities conducted
by company. Whirlpool has average promotional activities in
comparison of its competitors. Whirlpool can introduce low
price product for consumers.
Especially in Service department Whirlpool has to enhance
its capacity because there are more problems which create
bad mouth publicity in market. So Whirlpool should give
more concentration to Services Department.
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26.  Retail Executives of company is not much trained and
some of them are new so they need a good training.
And their job place rotation creates a problem which
affect to sales volume of firm So company should
decrease their job rotation.
 There are some product lines in which company
currently not working like Television Music system, etc.
so company can diversify in such product line and can
capture better market.
 During these 6 weeks of internship I have notice that
dealers are facing transportation damages problem. So
warehouse department needs to do proper packing so
that products do not get damaged.
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27. CONCLUSION
From the project I can conclude that Whirlpool
India ltd. Is growing concern they have good market
share in consumer durables especially in
refrigerators.
Whirlpool has opportunity to diversify in other
consumer durables like television and music system
as they are very successful in other products.
Whirlpool has good presence in the market but one
thing is also evident that Whirlpool is present in
major counters with LG and Samsung, Whirlpool
also need to focus on those dealers were it will not
face direct competition with LG and Samsung.
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28. BIBLIOGRAPHY
 WEBSITES
 www.whirlpoolindia.com
 http://www.whirlpoolindia.com/investors_ar2011.asp
x
 http://www.rkoller.com/en/whirlpool/unternehmen/ge
schichte
 https://people.creighton.edu/~shu02225/nps_c_01.
html
 www.wikipedia.org
 http://www.thepeoplehistory.com/appliances.html
 And other competitors site.( Godrej , LG, Samsung
etc.. ) 28

29.  Reports
 Whirlpool’s annual report of year 09, 10,11.(annually &
quarterly)
 Whirlpool, Godrej, LG, Samsung etc brochures
 Other data of company
 Product Training PPT’s hard copies
 Books, News paper and magazines
 Marketing management 13th edition By Philip kotler
 “whirlpool magic take over 100 years 1911 to 2011”
in “Times of India” dated 1st Jan, 2011, Pg:01.
 Business Magazine, 4P’s etc...
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