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MVP Design Hacks: Sprint 8

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MVP Design Hacks: Sprint 8

  1. 1. Validate your assumptions & decide what to build next SPRINT 8
  2. 2. There is nothing quite so useless as doing with great efficiency something that should not be done at all. Peter Drucker
  3. 3. There is nothing quite so useless as doing with great efficiency something that should not be done at all. Peter Drucker you are here
  4. 4. There is nothing quite so useless as doing with great efficiency something that should not be done at all. Peter Drucker you are here
  5. 5. There is nothing quite so useless as doing with great efficiency something that should not be done at all. Peter Drucker you are here
  6. 6. There is nothing quite so useless as doing with great efficiency something that should not be done at all. Peter Drucker you are here
  7. 7. There is nothing quite so useless as doing with great efficiency something that should not be done at all. Peter Drucker you are here
  8. 8. Draft Your Product Brief Translate customer insights
  9. 9. Draft Your Product Brief Translate customer insights into product strategy & design decisions
  10. 10. Product Brief: 5 Key Sections Elevator Pitch
  11. 11. Product Brief: 5 Key Sections Elevator Pitch Product Strategy: MVP Canvas Before & After
  12. 12. Product Brief: 5 Key Sections Elevator Pitch Product Strategy: MVP Canvas Before & After Research Methods & Key Results
  13. 13. Product Brief: 5 Key Sections Elevator Pitch Product Strategy: MVP Canvas Before & After Research Methods & Key Results What to build next: narrative, core loop, mockups
  14. 14. Product Brief: 5 Key Sections Elevator Pitch Product Strategy: MVP Canvas Before & After Research Methods & Key Results What to build next: narrative, core loop, mockups Pilot Project: how we’ll get measurable early results
  15. 15. Product Brief Checklist Refine your elevator pitch
  16. 16. Covet Fashion Elevator Pitch
  17. 17. Covet Fashion Elevator Pitch
  18. 18. MADLIBS Elevator Pitch My company company name e Is developing your offering o
  19. 19. MADLIBS Elevator Pitch My company company name e Is developing your offering o To help target customer r solve a problem / meet a need d
  20. 20. MADLIBS Elevator Pitch My company company name e Is developing your offering o To help target customer r solve a problem / meet a need d Using r your secret sauce / unfair advantage e
  21. 21. Covet Fashion Elevator Pitch My company Crowdstar e Is developing a F2P mobile game based on real-world fashion
  22. 22. Covet Fashion Elevator Pitch My company Crowdstar e Is developing a F2P mobile game based on real-world fashion To help fashion-loving gamers play dress-up with designer clothes
  23. 23. Covet Fashion Elevator Pitch My company Crowdstar e Is developing a F2P mobile game based on real-world fashion To help fashion-loving gamers play dress-up with designer clothes Using our knowledge of F2P gaming and female gamers e
  24. 24. Product Brief Checklist Refine elevator pitch Create Before & After MVP Canvas
  25. 25. Key Assumptions Young women want a mobile game based on real-world fashion Young women want access to a celebrity stylist Early Market Young women 18-30 who play mobile fashion games Covet Fashion Before Unmet Needs Aspirational dress-up in designer fashions PLUS advice from a celebrity stylist Unfair Advantage F2P game experience Existing, addressable audience for fashion games Solution F2P co-op game with real-world fashion content & hot trends Value Prop Stay up-to-date on fashion by playing a game Early Metrics like/dislike metrics via interviews with hard-core fashion gamers
  26. 26. Covet Fashion AFTER Key Assumptions Young women want a mobile game based on real-world fashion Young women want access to a celebrity stylist Early Market Young women 18-30 who play mobile fashion games PLUS 30-45 - older women also like the game & spend more Unmet Needs Aspirational dress-up in designer fashions PLUS advice from wanna-be stylists Unfair Advantage F2P game experience Existing, addressable audience for fashion games Solution F2P co-op game with real-world fashion content & hot trends Value Prop Stay up-to-date on fashion by playing – not just looking – Early Metrics like/dislike metrics via interviews with hard-core fashion gamers
  27. 27. Covet Fashion AFTER Key Assumptions Young women want a mobile game based on real-world fashion Young women want access to a celebrity stylist Early Market Young women 18-30 who play mobile fashion games PLUS 30-45 - older women also like the game & spend more Unmet Needs Aspirational dress-up in designer fashions PLUS advice from wanna-be stylists Unfair Advantage F2P game experience Existing, addressable audience for fashion games Solution F2P co-op game with real-world fashion content & hot trends Value Prop Stay up-to-date on fashion by playing – not just looking – potential Vogue replacement Early Metrics like/dislike metrics via interviews with hard-core fashion gamers
  28. 28. Covet Fashion AFTER Key Assumptions Young women want a mobile game based on real-world fashion Young women want access to a celebrity stylist – PLUS they want to role-play the celebrity stylist and earn powers NEW ASSUMPTION: players will spend $$ on premium items in celebrity fashion game Early Market Young women 18-30 who play mobile fashion games PLUS 30-45 - older women also like the game & spend more Unmet Needs Aspirational dress-up in designer fashions PLUS advice from wanna-be stylists Unfair Advantage F2P game experience Existing, addressable audience for fashion games Solution F2P co-op game with real-world fashion content & hot trends Value Prop Stay up-to-date on fashion by playing – not just looking – potential Vogue replacement Early Metrics like/dislike metrics via interviews with hard-core fashion gamers
  29. 29. Product Brief Checklist Refine elevator pitch Create Before & After MVP Canvas Summarize research methods & key results
  30. 30. Research Methods: Who, What, When, Where WHO we spoke with • 20 young women 18-40 who play mobile fashion games • Recruited from existing player base & craigslist ads
  31. 31. Research Methods: Who, What, When, Where WHO we spoke with • 20 young women 18-40 who play mobile fashion games • Recruited from existing player base & craigslist ads WHAT we asked them to do • Phone interviews for screening • 1-hour testing sessions with mockups & prototypes
  32. 32. Research Methods: Who, What, When, Where WHO we spoke with • 20 young women 18-40 who play mobile fashion games • Recruited from existing player base & craigslist ads WHAT we asked them to do • Phone interviews for screening • 1-hour testing sessions with mockups & prototypes WHEN & WHERE we ran these tests • Weekly in-office testing sessions over a period of 6 weeks
  33. 33. Research Results: Key Patterns Fashion Browsers want to immerse themselves in a beautiful aspirational world that keeps them up to date on fashion trends
  34. 34. Research Results: Key Patterns Fashion Browsers want to immerse themselves in a beautiful aspirational world that keeps them up to date on fashion trends Co-creators want to “do fashion” with a buddy – a friend or relative they can dress with, shop with, and borrow from.
  35. 35. Research Results: Key Patterns Fashion Browsers want to immerse themselves in a beautiful aspirational world that keeps them up to date on fashion trends Co-creators want to “do fashion” with a buddy – a friend or relative they can dress with, shop with, and borrow from. Armchair Stylists love telling other people how to dress – they want role-play a celebrity stylist, and get credit for their fashion sense
  36. 36. Fashion Browser When I Login to play a fashion game I want to see gorgeous, creative outfits – made from the latest designer fashions so I can stay on top of fashion trends in a fun & relaxing way I love seeing what’s new, going through my closet, putting together outfits – it’s the perfect way to unwind after work Story/Quote
  37. 37. Fashion Browser Co-Creator When I Need to dress for an event I want to Raid my friend’s closet & get her ideas & feedback so I can Have her accessorize my look and help me feel confident Patti told me to put these shoes and belt together with this outfit – I would never think of that, but it TOTALLY works. When I Login to play a fashion game I want to see gorgeous, creative outfits – made from the latest designer fashions so I can stay on top of fashion trends in a fun & relaxing way I love seeing what’s new, going through my closet, putting together outfits – it’s the perfect way to unwind after work Story/Quote
  38. 38. Fashion Browser Co-Creator Armchair Stylist When I Give fashion feedback to others I want to Know my feedback had an effect so I can Feel useful and happier because I’m helping others be more fashionable I LOVE the idea of rating my friends outfits and telling them how to dress better – I already do that in real life When I Need to dress for an event I want to Raid my friend’s closet & get her ideas & feedback so I can Have her accessorize my look and help me feel confident Patti told me to put these shoes and belt together with this outfit – I would never think of that, but it TOTALLY works. When I Login to play a fashion game I want to see gorgeous, creative outfits – made from the latest designer fashions so I can stay on top of fashion trends in a fun & relaxing way I love seeing what’s new, going through my closet, putting together outfits – it’s the perfect way to unwind after work Story/Quote
  39. 39. Product Brief Checklist Refine elevator pitch Create Before & After MVP Canvas Summarize research methods & key results What to build next – Core Loop, Narrative, Mockups
  40. 40. isC ofvoert EFansthhiuons iParsotdsuct Narrative Discover Your Style Attend an Event Make a Collection Browse Your Stream
  41. 41. Covet Fashion Core Loop See New Content Browse your Style Feed Engaging Activity (consumer) Internal Trigger
  42. 42. Covet Fashion Core Loop Invites Waiting See New Content Meaningful Choice Browse your Style Feed Choose an Invitation External Trigger
  43. 43. Covet Fashion Core Loop Invites Waiting Browse New Content Browse your Style Feed Choose an Invitation Raid your friend’s closet Co-op Mechanic: Shared Resource
  44. 44. Covet Fashion Core Loop Browse your Style Feed Choose an Invitation Raid your friend’s closet Engaging Activity (creator) Invites Waiting Browse New Content Dress for the Event
  45. 45. Covet Fashion Core Loop Invites Waiting Browse New Content Browse your Style Feed Choose an Invitation Get Social Feedback Raid your friend’s closet Dress for the Event Investment + CTA Content for Style Feed
  46. 46. Product Brief Checklist Refine elevator pitch Create Before & After MVP Canvas Summarize research methods & key results What to build next – Core Loop, Narrative, Mockups Pilot Project: how to get measurable early results
  47. 47. Covet Fashion Pilot: Who, What, When, Where WHO: 50-100 hardcore fashion gamers, pulled from current audience
  48. 48. Covet Fashion Pilot: Who, What, When, Where WHO: 50-100 hardcore fashion gamers, pulled from current audience WHAT: early Alpha build of the game, testing these key features: • Appeal of real-world fashion, tied to designer release cycles • Willingness to pay real $$ for upscale items that yield fashion points • Opportunity to earn “schwag gifts” by creating popular outfits
  49. 49. Covet Fashion Pilot: Who, What, When, Where WHO: 50-100 hardcore fashion gamers, pulled from current audience WHAT: early Alpha build of the game, testing these key features: • Appeal of real-world fashion, tied to designer release cycles • Willingness to pay real $$ for upscale items that yield fashion points • Opportunity to earn “schwag gifts” by creating popular outfits WHEN & WHERE: 2-3 months after prototype approved, online
  50. 50. Validation Speedbumps
  51. 51. Validation Speedbumps • Missing clear, actionable insights from early adopters
  52. 52. Validation Speedbumps • Missing clear, actionable insights from early adopters • Too much detail & documentation
  53. 53. Validation Speedbumps • Missing clear, actionable insights from early adopters • Too much detail & documentation • Scope creep – expanding goals, not MVP-focused
  54. 54. Validation Speedbumps • Missing clear, actionable insights from early adopters • Too much detail & documentation • Scope creep – expanding goals, not MVP-focused • Lack of cross-functional support for Lean Practices
  55. 55. Week 8+ Office Hours 7PM PT TUE 11/25 VIP Coach Jason Hreha Postponed due to Thanksgiving holiday 7PM PT MON 12/01 Ori Ratner & Alexie Harper http://mvpdesignhacks.com/sprint8
  56. 56. Product Brief (W)rap Party 7PM PT TUE 12/01 share your Product Brief, get feedback, celebrate

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